ENI SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 2703

SWOT Analysis of ENI with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Oil and Gas



Tagline/ Slogan

A major integrated energy company


Italy's largest industrial company with a market capitalization of 68 billion euros



Corporates  and  individuals in more than 90 countries  looking to fulfill energy needs

Target Group

Enterprises looking to produce energy , people who depend on  petrol,  diesel for vehicles in more than 90 countries specially in Europe


Full filing the energy needs of Corporates and individuals in Europe

SWOT Analysis


1.Robust research and development (R&D) capabilities

2.Operates in 90 countries and employs 75,000+ people

3.Operations in a wide range of businesses worldwide and commands presence across the energy value chain through its subsidiaries

4.Strong retail operations across Europe

5.Key values are sustainability, culture, partnership, innovation and efficiency, which are communicated across the world by a symbol, the six legged dog.


1.Eni and its subsidiaries have been found guilty of engaging in corrupt practices and are under legal scanner

2. Geographically limited to primarily in Europe means lesser market share growth


1.Focus on products with greater added value, and through expansion and differentiation of its product portfolio in Chemical Sector.

2.Strategic divestiture by existing from the non.core businesses will realign Eni as a growing integrated energy entity and enable the company to improve its margins.

3.Acquisition of exploration blocks worldwide

4.Increasing demand for LNG


1.Risks associated with the regulatory powers entrusted to the Italian Authority for Electricity and Gas

2.The incident at the BP.operated Macondo well in the Gulf of Mexico is likely to result in more stringent regulation of oil and gas activities in the US

3.High levels of income taxes

4.Commodity price risks arising in normal trading and commercial activities



1.BP Plc

2.Chevron Corporation


4.ExxonMobil Corporation

5.Royal Dutch Shell plc



The table above concludes the ENI SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to ENI. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on: