ENI SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of ENI analyses the brand by its strengths, weaknesses, opportunities & threats. In ENI SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like ENI to benchmark its business & performance as compared to the competitors. ENI is one of the leading brands in the energy & power sector.

The article below lists the ENI SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the ENI SWOT Analysis:

SWOT Analysis of ENI

For ENI, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

ENI Strengths

The strengths of ENI looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of ENI :

1.Robust research and development (R&D) capabilities

2.Operates in 90 countries and employs 75,000+ people

3.Operations in a wide range of businesses worldwide and commands presence across the energy value chain through its subsidiaries

4.Strong retail operations across Europe

5.Key values are sustainability, culture, partnership, innovation and efficiency, which are communicated across the world by a symbol, the six legged dog.

ENI Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the ENI SWOT Analysis:

1.Eni and its subsidiaries have been found guilty of engaging in corrupt practices and are under legal scanner

2. Geographically limited to primarily in Europe means lesser market share growth


ENI Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in ENI SWOT Analysis:

1.Focus on products with greater added value, and through expansion and differentiation of its product portfolio in Chemical Sector.

2.Strategic divestiture by existing from the non.core businesses will realign Eni as a growing integrated energy entity and enable the company to improve its margins.

3.Acquisition of exploration blocks worldwide

4.Increasing demand for LNG

ENI Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of ENI are as mentioned:

1.Risks associated with the regulatory powers entrusted to the Italian Authority for Electricity and Gas

2.The incident at the BP.operated Macondo well in the Gulf of Mexico is likely to result in more stringent regulation of oil and gas activities in the US

3.High levels of income taxes

4.Commodity price risks arising in normal trading and commercial activities


ENI Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 6 competitors of ENI:

1.BP Plc

2.Chevron Corporation

3.ConocoPhillips

4.ExxonMobil Corporation

5.Royal Dutch Shell plc

6.TOTAL S.A.

Hence this concludes the ENI SWOT analysis.

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About ENI

ENI Overview
Parent Company

ENI

Category

Oil and Gas

Sector

Energy & Power

Tagline/ Slogan

A major integrated energy company

USP

Italy's largest industrial company with a market capitalization of 68 billion euros

ENI STP
Segmentation

Corporates  and  individuals in more than 90 countries  looking to fulfill energy needs

Target Market

Enterprises looking to produce energy , people who depend on  petrol,  diesel for vehicles in more than 90 countries specially in Europe

Positioning

Full filing the energy needs of Corporates and individuals in Europe

 

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to ENI. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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