ENI SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of ENI analyses the brand by its strengths, weaknesses, opportunities & threats. In ENI SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like ENI to benchmark its business & performance as compared to the competitors. ENI is one of the leading brands in the energy & power sector.

The table below lists the ENI SWOT (Strengths, Weaknesses, Opportunities, Threats), top ENI competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

ENI SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
ENI Brand Analysis
Parent Company



Oil and Gas


Energy & Power

Tagline/ Slogan

A major integrated energy company


Italy's largest industrial company with a market capitalization of 68 billion euros


Corporates  and  individuals in more than 90 countries  looking to fulfill energy needs

Target Group

Enterprises looking to produce energy , people who depend on  petrol,  diesel for vehicles in more than 90 countries specially in Europe


Full filing the energy needs of Corporates and individuals in Europe

SWOT Analysis of ENI
ENI Strengths

Below are the Strengths in the SWOT Analysis of ENI:

1.Robust research and development (R&D) capabilities

2.Operates in 90 countries and employs 75,000+ people

3.Operations in a wide range of businesses worldwide and commands presence across the energy value chain through its subsidiaries

4.Strong retail operations across Europe

5.Key values are sustainability, culture, partnership, innovation and efficiency, which are communicated across the world by a symbol, the six legged dog.

ENI Weaknesses

Here are the weaknesses in the ENI SWOT Analysis:

1.Eni and its subsidiaries have been found guilty of engaging in corrupt practices and are under legal scanner

2. Geographically limited to primarily in Europe means lesser market share growth

ENI Opportunities

Following are the Opportunities in ENI SWOT Analysis:

1.Focus on products with greater added value, and through expansion and differentiation of its product portfolio in Chemical Sector.

2.Strategic divestiture by existing from the non.core businesses will realign Eni as a growing integrated energy entity and enable the company to improve its margins.

3.Acquisition of exploration blocks worldwide

4.Increasing demand for LNG

ENI Threats

The threats in the SWOT Analysis of ENI are as mentioned:

1.Risks associated with the regulatory powers entrusted to the Italian Authority for Electricity and Gas

2.The incident at the BP.operated Macondo well in the Gulf of Mexico is likely to result in more stringent regulation of oil and gas activities in the US

3.High levels of income taxes

4.Commodity price risks arising in normal trading and commercial activities

ENI Competition
ENI Competitors

Below are the top 6 competitors of ENI:

1.BP Plc

2.Chevron Corporation


4.ExxonMobil Corporation

5.Royal Dutch Shell plc



This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to ENI. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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