ENI SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 4138

SWOT analysis of ENI analyses the brand/company with its strengths, weaknesses, opportunities & threats. In ENI SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like ENI to benchmark its business & performance as compared to the competitors and industry. ENI is one of the leading brands in the energy & power sector. The table below also lists the top ENI competitors and elaborates ENI market segmentation, target group, positioning & Unique Selling Proposition (USP).

ENI SWOT, Competitors, Marketing STP & Brand analysis Table
ENI Brand Analysis
Parent Company



Oil and Gas


Energy & Power

Tagline/ Slogan

A major integrated energy company


Italy's largest industrial company with a market capitalization of 68 billion euros


Corporates  and  individuals in more than 90 countries  looking to fulfill energy needs

Target Group

Enterprises looking to produce energy , people who depend on  petrol,  diesel for vehicles in more than 90 countries specially in Europe


Full filing the energy needs of Corporates and individuals in Europe

ENI SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of ENI. Strengths are:

1.Robust research and development (R&D) capabilities

2.Operates in 90 countries and employs 75,000+ people

3.Operations in a wide range of businesses worldwide and commands presence across the energy value chain through its subsidiaries

4.Strong retail operations across Europe

5.Key values are sustainability, culture, partnership, innovation and efficiency, which are communicated across the world by a symbol, the six legged dog.


Here are the weaknesses in the ENI SWOT Analysis:

1.Eni and its subsidiaries have been found guilty of engaging in corrupt practices and are under legal scanner

2. Geographically limited to primarily in Europe means lesser market share growth


Following are the Opportunities in ENI SWOT Analysis:

1.Focus on products with greater added value, and through expansion and differentiation of its product portfolio in Chemical Sector.

2.Strategic divestiture by existing from the non.core businesses will realign Eni as a growing integrated energy entity and enable the company to improve its margins.

3.Acquisition of exploration blocks worldwide

4.Increasing demand for LNG


The threats in the SWOT Analysis of ENI are as mentioned:

1.Risks associated with the regulatory powers entrusted to the Italian Authority for Electricity and Gas

2.The incident at the BP.operated Macondo well in the Gulf of Mexico is likely to result in more stringent regulation of oil and gas activities in the US

3.High levels of income taxes

4.Commodity price risks arising in normal trading and commercial activities

ENI Competition

Below are the top 6 ENI competitors:

1.BP Plc

2.Chevron Corporation


4.ExxonMobil Corporation

5.Royal Dutch Shell plc



The brandguide table above concludes the ENI SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to ENI. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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