Husky Energy SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 1909

SWOT Analysis of Husky Energy with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Husky Energy

Parent Company

Husky Energy


Oil and Gas



Tagline/ Slogan

Building momentum


One of Canada's largest integrated energy companies



Corporates, countries  looking to fulfill energy needs and individuals  in Western Canada, the Atlantic Region, offshore China, and the Asia Pacific Region

Target Group

Enterprises  looking  to produce energy, people who depend on  petrol, diesel  for vehicles and  gas for domestic uses in more than 20 countries


Publicly.held integrated international energy related company for exploration and production of crude oil ,natural gas and production and marketing of petroleum products

SWOT Analysis


1.Employs approximately 5,200 people and  has strong assets
2. Integrated international energy and energy related company which  has upstream, midstream, and downstream businesses operating from Western Canada
3.Strong reserves of the company added with a high reserves replacement ratio could result in high levels of production and improved top.line performance
4.Strong and expanding retail network gives Husky a competitive advantage

5.Technological innovation, prudent investment, sound project management and responsible resource development


1.Husky's global presence is limited with major revenues coming from operations in North America
2.Excessive Dependence on joint venture partners for execution of various projects


1.Strategic initiatives to accelerate near term production and reserve growth in Sunrise energy project
2.Focus on gas assets with the developments of the Liwan and the Madura projects.


1. Industry is highly competitive with respect to gaining access to the resources required to increase oil and gas reserves and production and to gain access to markets
2.Company's businesses are subject to numerous laws and regulations relating to the protection of the environment
3.Husky's businesses are subject to inherent operational risks and hazards in respect of safety and the environment that require continuous vigilance



1.BP Plc

2.Canadian Natural Resources Ltd

3.Chevron Corporation

4.Devon Energy

5.EnCana Corporation

The table above concludes the Husky Energy SWOT analysis along with its marketing and brand parameters.


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