Husky Energy SWOT Analysis, Competitors & USP

Husky Energy SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Husky Energy, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Husky Energy to benchmark its business & performance as compared to the competitors, and make strategic improvements. Husky Energy is one of the leading brands in the energy & power sector.

The article below lists the Husky Energy SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Husky Energy SWOT Analysis:

SWOT Analysis of Husky Energy

For Husky Energy, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Husky Energy Strengths

The strengths of Husky Energy looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Husky Energy :

1.Employs approximately 5,200 people and  has strong assets
2. Integrated international energy and energy related company which  has upstream, midstream, and downstream businesses operating from Western Canada
3.Strong reserves of the company added with a high reserves replacement ratio could result in high levels of production and improved top.line performance
4.Strong and expanding retail network gives Husky a competitive advantage

5.Technological innovation, prudent investment, sound project management and responsible resource development

Husky Energy Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Husky Energy SWOT Analysis:

1.Husky's global presence is limited with major revenues coming from operations in North America
2.Excessive Dependence on joint venture partners for execution of various projects

Husky Energy Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Husky Energy SWOT Analysis:

1.Strategic initiatives to accelerate near term production and reserve growth in Sunrise energy project
2.Focus on gas assets with the developments of the Liwan and the Madura projects.

Husky Energy Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Husky Energy are as mentioned:

1. Industry is highly competitive with respect to gaining access to the resources required to increase oil and gas reserves and production and to gain access to markets
2.Company's businesses are subject to numerous laws and regulations relating to the protection of the environment
3.Husky's businesses are subject to inherent operational risks and hazards in respect of safety and the environment that require continuous vigilance

Husky Energy Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 5 competitors of Husky Energy:

1.BP Plc

2.Canadian Natural Resources Ltd

3.Chevron Corporation

4.Devon Energy

5.EnCana Corporation

Hence this concludes the Husky Energy SWOT analysis.

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About Husky Energy

Husky Energy Overview
Parent Company	Husky Energy
Category	Oil and Gas
Sector	Energy & Power
Tagline/ Slogan	Building momentum
USP	One of Canada's largest integrated energy companies
Husky Energy STP
Segmentation	Corporates, countries  looking to fulfill energy needs and individuals  in Western Canada, the Atlantic Region, offshore China, and the Asia Pacific Region
Target Market	Enterprises  looking  to produce energy, people who depend on  petrol, diesel  for vehicles and  gas for domestic uses in more than 20 countries
Positioning	Publicly.held integrated international energy related company for exploration and production of crude oil ,natural gas and production and marketing of petroleum products

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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