Mediker SWOT Analysis
Here is a detailed SWOT analysis of Mediker covering strengths, weaknesses, opportunities and threats.
Mediker Strengths
- Unique value proposition to solve problem of lice and act as a conditioner of hair
- The brand is a leader in this niche with the maximum market share
- Brand Value Support if Marico
- Excellent distribution due to Mario’s network
Above are the strengths in the SWOT Analysis of Mediker. The strengths of Mediker looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Mediker Weaknesses
- Target market is niche
- Lacks long term perspective of expansion
- Limited marketing compared to other brands
These were the weaknesses in the Mediker SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Mediker Opportunities
- Launch medikar in (shampoo+conditioner) variant
- Expand to global markets especially in neighboring countries
- Extend into lucrative anti-dandruff category
Above we covered the opportunities in Mediker SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Mediker Threats
- Low entry barriers
- Possible competition from global players
- Uncertainity in demand
The threats in the SWOT Analysis of Mediker are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Mediker SWOT analysis.
About Mediker
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Mediker Overview | |
|---|---|
| Parent Company |
Marico |
| Category |
Personal Care brands- Haircare |
| Sector | |
| Tagline/ Slogan |
Sunday to Sunday; Removes lice painlessly; Ab bachpan 100% natural |
| USP |
Mediker Anti-Lice Treatment has transformed lice removal into a painless activity |
| Mediker STP | |
| Segmentation |
Niche Segment for lice-problem in haircare segment |
| Target Market |
Children and adults having problem of lice in hair |
| Positioning |
Brand has moved to a more emotional /social platform for positioning. The brand is directly addressing the mother's concern about the child's interaction with others and the worry of getting infected by lice |
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