Mediker SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 2737

SWOT Analysis of Mediker with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Personal Care brands- Haircare



Tagline/ Slogan

Sunday to Sunday; Removes lice painlessly; Ab bachpan 100% natural


Mediker Anti-Lice Treatment has transformed lice removal into a painless activity



Niche Segment for lice-problem in haircare segment

Target Group

Children and adults having problem of lice in hair


Brand has moved to a more emotional /social platform for positioning. The brand is directly addressing the mother's concern about the child's interaction with others and the worry of getting infected by lice

SWOT Analysis


1. Unique value proposition to solve problem of lice and act as a conditioner of hair
2. The brand is a leader in this niche with the maximum market share
3. Brand Value Support if Marico
4. Excellent distribution due to Mario’s network


1. Target market is niche
2.Lacks long term perspective of expansion
3.Limited marketing compared to other brands


1.Launch medikar in (shampoo+conditioner) variant
2.Expand to global markets especially in neighboring countries

3.Extend into lucrative anti-dandruff category


1. Low entry barriers
2. Possible competition from global players
3.Uncertainity in demand



1.Lice Comb
2. Local and other ayurvedic products

The table above concludes the Mediker SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to Mediker. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: