Mediker SWOT Analysis, Competitors & USP

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SWOT Analysis of Mediker with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Personal Care brands- Haircare



Tagline/ Slogan

Sunday to Sunday; Removes lice painlessly; Ab bachpan 100% natural


Mediker Anti-Lice Treatment has transformed lice removal into a painless activity

Mediker STP


Niche Segment for lice-problem in haircare segment

Target Group

Children and adults having problem of lice in hair


Brand has moved to a more emotional /social platform for positioning. The brand is directly addressing the mother's concern about the child's interaction with others and the worry of getting infected by lice

Mediker SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Mediker :

1. Unique value proposition to solve problem of lice and act as a conditioner of hair
2. The brand is a leader in this niche with the maximum market share
3. Brand Value Support if Marico
4. Excellent distribution due to Mario’s network


1. Target market is niche
2.Lacks long term perspective of expansion
3.Limited marketing compared to other brands


1.Launch medikar in (shampoo+conditioner) variant
2.Expand to global markets especially in neighboring countries

3.Extend into lucrative anti-dandruff category


1. Low entry barriers
2. Possible competition from global players
3.Uncertainity in demand

Mediker Competition


Below are the 2 main Mediker competitors :

1.Lice Comb
2. Local and other ayurvedic products

The brandguide table above concludes the Mediker SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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