Mediker SWOT Analysis, Competitors & USP
SWOT analysis of Mediker analyses the brand by its strengths, weaknesses, opportunities & threats. In Mediker SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Mediker to benchmark its business & performance as compared to the competitors. Mediker is one of the leading brands in the FMCG sector.
The table below lists the Mediker SWOT (Strengths, Weaknesses, Opportunities, Threats), top Mediker competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
| Mediker Brand Analysis | |
|---|---|
| Parent Company |
Marico |
| Category |
Personal Care brands- Haircare |
| Sector | |
| Tagline/ Slogan |
Sunday to Sunday; Removes lice painlessly; Ab bachpan 100% natural |
| USP |
Mediker Anti-Lice Treatment has transformed lice removal into a painless activity |
| Mediker STP | |
| Segment |
Niche Segment for lice-problem in haircare segment |
| Target Group |
Children and adults having problem of lice in hair |
| Positioning |
Brand has moved to a more emotional /social platform for positioning. The brand is directly addressing the mother's concern about the child's interaction with others and the worry of getting infected by lice |
| SWOT Analysis of Mediker | |
| Mediker Strengths |
Below are the Strengths in the SWOT Analysis of Mediker: 1. Unique value proposition to solve problem of lice and act as a conditioner of hair |
| Mediker Weaknesses |
Here are the weaknesses in the Mediker SWOT Analysis: 1. Target market is niche |
| Mediker Opportunities |
Following are the Opportunities in Mediker SWOT Analysis: 1.Launch medikar in (shampoo+conditioner) variant 3.Extend into lucrative anti-dandruff category |
| Mediker Threats |
The threats in the SWOT Analysis of Mediker are as mentioned: 1. Low entry barriers |
| Mediker Competition | |
| Mediker Competitors |
Below are the top 2 competitors of Mediker: 1.Lice Comb |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Mediker. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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