Published by MBA Skool Team, Last Updated: April 20, 2020
SWOT analysis of Mediker analyses the brand by its strengths, weaknesses, opportunities & threats. In Mediker SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Mediker to benchmark its business & performance as compared to the competitors. Mediker is one of the leading brands in the FMCG sector.
The table below lists the Mediker SWOT (Strengths, Weaknesses, Opportunities, Threats), top Mediker competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Sunday to Sunday; Removes lice painlessly; Ab bachpan 100% natural
Mediker Anti-Lice Treatment has transformed lice removal into a painless activity
Niche Segment for lice-problem in haircare segment
Children and adults having problem of lice in hair
Brand has moved to a more emotional /social platform for positioning. The brand is directly addressing the mother's concern about the child's interaction with others and the worry of getting infected by lice
SWOT Analysis of Mediker
Below are the Strengths in the SWOT Analysis of Mediker:
1. Unique value proposition to solve problem of lice and act as a conditioner of hair 2. The brand is a leader in this niche with the maximum market share 3. Brand Value Support if Marico 4. Excellent distribution due to Mario’s network
Here are the weaknesses in the Mediker SWOT Analysis:
1. Target market is niche 2.Lacks long term perspective of expansion 3.Limited marketing compared to other brands
Following are the Opportunities in Mediker SWOT Analysis:
1.Launch medikar in (shampoo+conditioner) variant 2.Expand to global markets especially in neighboring countries
3.Extend into lucrative anti-dandruff category
The threats in the SWOT Analysis of Mediker are as mentioned:
1. Low entry barriers 2. Possible competition from global players 3.Uncertainity in demand
Below are the top 2 competitors of Mediker:
1.Lice Comb 2. Local and other ayurvedic products
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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