Mediker SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Marico

Personal Care brands- Haircare

FMCG

Sunday to Sunday; Removes lice painlessly; Ab bachpan 100% natural

Mediker Anti-Lice Treatment has transformed lice removal into a painless activity

Niche Segment for lice-problem in haircare segment

Children and adults having problem of lice in hair

Brand has moved to a more emotional /social platform for positioning. The brand is directly addressing the mother's concern about the child's interaction with others and the worry of getting infected by lice

Below are the Strengths in the SWOT Analysis of Mediker:

1. Unique value proposition to solve problem of lice and act as a conditioner of hair
2. The brand is a leader in this niche with the maximum market share
3. Brand Value Support if Marico
4. Excellent distribution due to Mario’s network

Here are the weaknesses in the Mediker SWOT Analysis:

1. Target market is niche
2.Lacks long term perspective of expansion
3.Limited marketing compared to other brands

Following are the Opportunities in Mediker SWOT Analysis:

1.Launch medikar in (shampoo+conditioner) variant
2.Expand to global markets especially in neighboring countries

3.Extend into lucrative anti-dandruff category

The threats in the SWOT Analysis of Mediker are as mentioned:

1. Low entry barriers
2. Possible competition from global players
3.Uncertainity in demand

Below are the top 2 Mediker competitors:

1.Lice Comb
2. Local and other ayurvedic products