Mediker SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Mediker analyses the brand by its strengths, weaknesses, opportunities & threats. In Mediker SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Mediker to benchmark its business & performance as compared to the competitors. Mediker is one of the leading brands in the FMCG sector.

The article below lists the Mediker SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Mediker SWOT Analysis:

SWOT Analysis of Mediker

For Mediker, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Mediker Strengths

The strengths of Mediker looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Mediker :

1. Unique value proposition to solve problem of lice and act as a conditioner of hair
2. The brand is a leader in this niche with the maximum market share
3. Brand Value Support if Marico
4. Excellent distribution due to Mario’s network

Mediker Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Mediker SWOT Analysis:

1. Target market is niche
2.Lacks long term perspective of expansion
3.Limited marketing compared to other brands


Mediker Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Mediker SWOT Analysis:

1.Launch medikar in (shampoo+conditioner) variant
2.Expand to global markets especially in neighboring countries

3.Extend into lucrative anti-dandruff category

Mediker Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Mediker are as mentioned:

1. Low entry barriers
2. Possible competition from global players
3.Uncertainity in demand


Mediker Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of Mediker:

1.Lice Comb
2. Local and other ayurvedic products

Hence this concludes the Mediker SWOT analysis.

Continue reading more about the brand/company.

About Mediker

Mediker Overview
Parent Company

Marico

Category

Personal Care brands- Haircare

Sector

FMCG

Tagline/ Slogan

Sunday to Sunday; Removes lice painlessly; Ab bachpan 100% natural

USP

Mediker Anti-Lice Treatment has transformed lice removal into a painless activity

Mediker STP
Segmentation

Niche Segment for lice-problem in haircare segment

Target Market

Children and adults having problem of lice in hair

Positioning

Brand has moved to a more emotional /social platform for positioning. The brand is directly addressing the mother's concern about the child's interaction with others and the worry of getting infected by lice


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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