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Mediker SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Mediker analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Mediker SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Mediker to benchmark its business & performance as compared to the competitors and industry. Mediker is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Mediker competitors and includes Mediker target market, segmentation, positioning & Unique Selling Proposition (USP).

Mediker SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Mediker Brand Analysis
Parent Company



Personal Care brands- Haircare



Tagline/ Slogan

Sunday to Sunday; Removes lice painlessly; Ab bachpan 100% natural


Mediker Anti-Lice Treatment has transformed lice removal into a painless activity

Mediker STP
Mediker Segmentation

Niche Segment for lice-problem in haircare segment

Mediker Target Market

Children and adults having problem of lice in hair

Mediker Positioning

Brand has moved to a more emotional /social platform for positioning. The brand is directly addressing the mother's concern about the child's interaction with others and the worry of getting infected by lice

Mediker SWOT Analysis
Mediker Strengths

Below are the Strengths in the SWOT Analysis of Mediker:

1. Unique value proposition to solve problem of lice and act as a conditioner of hair
2. The brand is a leader in this niche with the maximum market share
3. Brand Value Support if Marico
4. Excellent distribution due to Mario’s network

Mediker Weaknesses

Here are the weaknesses in the Mediker SWOT Analysis:

1. Target market is niche
2.Lacks long term perspective of expansion
3.Limited marketing compared to other brands

Mediker Opportunities

Following are the Opportunities in Mediker SWOT Analysis:

1.Launch medikar in (shampoo+conditioner) variant
2.Expand to global markets especially in neighboring countries

3.Extend into lucrative anti-dandruff category

Mediker Threats

The threats in the SWOT Analysis of Mediker are as mentioned:

1. Low entry barriers
2. Possible competition from global players
3.Uncertainity in demand

Mediker Competition

Below are the top 2 Mediker competitors:

1.Lice Comb
2. Local and other ayurvedic products

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Mediker. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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