Old Spice SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Proctor and Gamble

Personal Care brand - Beauty and Grooming

FMCG

Smell like a man

Old Spice makes a man more manly and desirable among women

Men aged between 16 to 40 who shop for personal grooming

Men who have active lifestyle and  are outgoing and confident

It is a product for people who are man or like to be man

Below are the Strengths in the SWOT Analysis of Old Spice:

1. Successful brand in the global market
2. Excellent product quality
3. Strong distribution channel 
4. Affordable price and strong financial back up due to P&G as the parent company

5. Strong advertising and brand presence

6. Product portfolio includes Antiperspirant, Bar Soap, Body Spray, Body Wash, Deodorant

Here are the weaknesses in the Old Spice SWOT Analysis:

1. Intense competition means limited brand loyalty

2. Availability of cheap substitutes and fake products affects brand image

Following are the Opportunities in Old Spice SWOT Analysis:

1. Expansion in emerging markets 
2. Young consumers are willing to experiment
3. Expand product line for female customers also

The threats in the SWOT Analysis of Old Spice are as mentioned:

1. Fierce competition in male deodorant market
2. Economic recession has decreased consumer purchasing power 
3. Bad publicity due to complaints of skin irritation

Below are the top 3 Old Spice competitors:

1. Axe
2. Right Guard
3. Gillette