SWOT analysis of Old Spice analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Old Spice SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Old Spice to benchmark its business & performance as compared to the competitors and industry. Old Spice is one of the leading brands in the FMCG sector. The table below also lists the top Old Spice competitors and elaborates Old Spice market segmentation, target group, positioning & Unique Selling Proposition (USP).
| Old Spice Brand Analysis | |
|---|---|
| Parent Company |
Proctor and Gamble |
| Category |
Personal Care brand - Beauty and Grooming |
| Sector | |
| Tagline/ Slogan |
Smell like a man |
| USP |
Old Spice makes a man more manly and desirable among women |
| Old Spice STP | |
| Segment |
Men aged between 16 to 40 who shop for personal grooming |
| Target Group |
Men who have active lifestyle and are outgoing and confident |
| Positioning |
It is a product for people who are man or like to be man |
| Old Spice SWOT Analysis | |
| Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Old Spice. Strengths are: 1. Successful brand in the global market 5. Strong advertising and brand presence 6. Product portfolio includes Antiperspirant, Bar Soap, Body Spray, Body Wash, Deodorant |
| Weaknesses |
Here are the weaknesses in the Old Spice SWOT Analysis: 1. Intense competition means limited brand loyalty 2. Availability of cheap substitutes and fake products affects brand image |
| Opportunities |
Following are the Opportunities in Old Spice SWOT Analysis: 1. Expansion in emerging markets |
| Threats |
The threats in the SWOT Analysis of Old Spice are as mentioned: 1. Fierce competition in male deodorant market |
| Old Spice Competition | |
| Competitors |
Below are the top 3 Old Spice competitors: 1. Axe |
The brandguide table above concludes the Old Spice SWOT analysis along with its marketing and brand parameters.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Old Spice. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
Search & Explore : BrandGuide
Write for Us!
Quizzes & Skills!
Quizzes test your expertise in business and Skill tests evaluate your management traits
Related Business Content
Top Companies Lists
All Sections on MBASkool
