Old Spice SWOT Analysis, Competitors & USP
SWOT analysis of Old Spice analyses the brand by its strengths, weaknesses, opportunities & threats. In Old Spice SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Old Spice to benchmark its business & performance as compared to the competitors. Old Spice is one of the leading brands in the FMCG sector.
The table below lists the Old Spice SWOT (Strengths, Weaknesses, Opportunities, Threats), top Old Spice competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Old Spice Brand Analysis | |
|---|---|
| Parent Company |
Proctor and Gamble |
| Category |
Personal Care brand - Beauty and Grooming |
| Sector | |
| Tagline/ Slogan |
Smell like a man |
| USP |
Old Spice makes a man more manly and desirable among women |
| Old Spice STP | |
| Segment |
Men aged between 16 to 40 who shop for personal grooming |
| Target Group |
Men who have active lifestyle and are outgoing and confident |
| Positioning |
It is a product for people who are man or like to be man |
| SWOT Analysis of Old Spice | |
| Old Spice Strengths |
Below are the Strengths in the SWOT Analysis of Old Spice: 1. Successful brand in the global market 5. Strong advertising and brand presence 6. Product portfolio includes Antiperspirant, Bar Soap, Body Spray, Body Wash, Deodorant |
| Old Spice Weaknesses |
Here are the weaknesses in the Old Spice SWOT Analysis: 1. Intense competition means limited brand loyalty 2. Availability of cheap substitutes and fake products affects brand image |
| Old Spice Opportunities |
Following are the Opportunities in Old Spice SWOT Analysis: 1. Expansion in emerging markets |
| Old Spice Threats |
The threats in the SWOT Analysis of Old Spice are as mentioned: 1. Fierce competition in male deodorant market |
| Old Spice Competition | |
| Old Spice Competitors |
Below are the top 3 competitors of Old Spice: 1. Axe |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Old Spice. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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