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Old Spice SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 10418

SWOT analysis of Old Spice analyses the brand/company with its strengths, weaknesses, opportunities & threats. Old Spice is one of the leading brands in the FMCG sector. The table below also lists the top Old Spice competitors and elaborates Old Spice segmentation, targeting, positioning & USP.

Old Spice

Parent Company

Proctor and Gamble

Category

Personal Care brand - Beauty and Grooming

Sector

FMCG

Tagline/ Slogan

Smell like a man

USP

Old Spice makes a man more manly and desirable among women

Old Spice STP

Segment

Men aged between 16 to 40 who shop for personal grooming

Target Group

Men who have active lifestyle and  are outgoing and confident

Positioning

It is a product for people who are man or like to be man

Old Spice SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Old Spice. Strengths are:

1. Successful brand in the global market
2. Excellent product quality
3. Strong distribution channel 
4. Affordable price and strong financial back up due to P&G as the parent company

5. Strong advertising and brand presence

6. Product portfolio includes Antiperspirant, Bar Soap, Body Spray, Body Wash, Deodorant

Weaknesses

Here are the weaknesses in the Old Spice SWOT Analysis:

1. Intense competition means limited brand loyalty

2. Availability of cheap substitutes and fake products affects brand image

Opportunities

Following are the Opportunities in Old Spice SWOT Analysis:

1. Expansion in emerging markets 
2. Young consumers are willing to experiment
3. Expand product line for female customers also

Threats

The threats in the SWOT Analysis of Old Spice are as mentioned:

1. Fierce competition in male deodorant market
2. Economic recession has decreased consumer purchasing power 
3. Bad publicity due to complaints of skin irritation

Old Spice Competition

Competitors

Below are the top 3 Old Spice competitors:

1. Axe
2. Right Guard
3. Gillette


The brandguide table above concludes the Old Spice SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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