SWOT Analysis of Old Spice with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Old Spice |
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Parent Company |
Proctor and Gamble |
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Category |
Personal Care brand - Beauty and Grooming |
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Sector |
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Tagline/ Slogan |
Smell like a man |
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USP |
Old Spice makes a man more manly and desirable among women |
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Old Spice STP |
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Segment |
Men aged between 16 to 40 who shop for personal grooming |
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Target Group |
Men who have active lifestyle and are outgoing and confident |
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Positioning |
It is a product for people who are man or like to be man |
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Old Spice SWOT Analysis |
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Strengths |
1. Successful brand in the global market 5. Strong advertising and brand presence 6. Product portfolio includes Antiperspirant, Bar Soap, Body Spray, Body Wash, Deodorant |
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Weaknesses |
1. Intense competition means limited brand loyalty 2. Availability of cheap substitutes and fake products affects brand image |
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Opportunities |
1. Expansion in emerging markets |
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Threats |
1. Fierce competition in male deodorant market |
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Old Spice Competition |
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Competitors |
1. Axe |
The brandguide table above concludes the Old Spice SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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