Old Spice is one of the leading brands in the FMCG sector. Old Spice SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Old Spice:
Affordable price and strong financial back up due to P&G as the parent company
Strong advertising and brand presence
Product portfolio includes Antiperspirant, Bar Soap, Body Spray, Body Wash, Deodorant
Above are the strengths in the SWOT Analysis of Old Spice. The strengths of Old Spice looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Old Spice Weaknesses
Intense competition means limited brand loyalty
Availability of cheap substitutes and fake products affects brand image
These were the weaknesses in the Old Spice SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Old Spice makes a man more manly and desirable among women
Old Spice STP
Men aged between 16 to 40 who shop for personal grooming
Men who have active lifestyle and are outgoing and confident
It is a product for people who are man or like to be man
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