1. BrandGuide
  2. FMCG

Old Spice SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 13257

SWOT analysis of Old Spice analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Old Spice SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Old Spice to benchmark its business & performance as compared to the competitors and industry. Old Spice is one of the leading brands in the FMCG sector. The table below also lists the top Old Spice competitors and elaborates Old Spice market segmentation, target group, positioning & Unique Selling Proposition (USP).

Old Spice SWOT, Competitors, Marketing STP & Brand analysis Table
Old Spice Brand Analysis
Parent Company

Proctor and Gamble


Personal Care brand - Beauty and Grooming



Tagline/ Slogan

Smell like a man


Old Spice makes a man more manly and desirable among women

Old Spice STP

Men aged between 16 to 40 who shop for personal grooming

Target Group

Men who have active lifestyle and  are outgoing and confident


It is a product for people who are man or like to be man

Old Spice SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Old Spice. Strengths are:

1. Successful brand in the global market
2. Excellent product quality
3. Strong distribution channel 
4. Affordable price and strong financial back up due to P&G as the parent company

5. Strong advertising and brand presence

6. Product portfolio includes Antiperspirant, Bar Soap, Body Spray, Body Wash, Deodorant


Here are the weaknesses in the Old Spice SWOT Analysis:

1. Intense competition means limited brand loyalty

2. Availability of cheap substitutes and fake products affects brand image


Following are the Opportunities in Old Spice SWOT Analysis:

1. Expansion in emerging markets 
2. Young consumers are willing to experiment
3. Expand product line for female customers also


The threats in the SWOT Analysis of Old Spice are as mentioned:

1. Fierce competition in male deodorant market
2. Economic recession has decreased consumer purchasing power 
3. Bad publicity due to complaints of skin irritation

Old Spice Competition

Below are the top 3 Old Spice competitors:

1. Axe
2. Right Guard
3. Gillette

The brandguide table above concludes the Old Spice SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Old Spice. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin