Old Spice SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Old Spice analyses the brand by its strengths, weaknesses, opportunities & threats. In Old Spice SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Old Spice to benchmark its business & performance as compared to the competitors. Old Spice is one of the leading brands in the FMCG sector.

The article below lists the Old Spice SWOT (Strengths, Weaknesses, Opportunities, Threats), top Old Spice competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Old Spice

Old Spice Overview
Parent Company

Proctor and Gamble

Category

Personal Care brand - Beauty and Grooming

Sector

FMCG

Tagline/ Slogan

Smell like a man

USP

Old Spice makes a man more manly and desirable among women

Old Spice STP
Segmentation

Men aged between 16 to 40 who shop for personal grooming

Target Market

Men who have active lifestyle and  are outgoing and confident

Positioning

It is a product for people who are man or like to be man

SWOT Analysis of Old Spice

For Old Spice, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Old Spice SWOT Analysis:

Old Spice Strengths

The strengths of Old Spice looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Old Spice :

1. Successful brand in the global market
2. Excellent product quality
3. Strong distribution channel 
4. Affordable price and strong financial back up due to P&G as the parent company

5. Strong advertising and brand presence

6. Product portfolio includes Antiperspirant, Bar Soap, Body Spray, Body Wash, Deodorant

Old Spice Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Old Spice SWOT Analysis:

1. Intense competition means limited brand loyalty

2. Availability of cheap substitutes and fake products affects brand image


Old Spice Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Old Spice SWOT Analysis:

1. Expansion in emerging markets 
2. Young consumers are willing to experiment
3. Expand product line for female customers also


Old Spice Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Old Spice are as mentioned:

1. Fierce competition in male deodorant market
2. Economic recession has decreased consumer purchasing power 
3. Bad publicity due to complaints of skin irritation

Old Spice Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Old Spice:

1. Axe
2. Right Guard
3. Gillette


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Old Spice. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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