Old Spice SWOT Analysis
Old Spice is one of the leading brands in the FMCG sector. Old Spice SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Old Spice:
Quick Glance:
Old Spice Strengths
- Successful brand in the global market
- Excellent product quality
- Strong distribution channel
- Affordable price and strong financial back up due to P&G as the parent company
- Strong advertising and brand presence
- Product portfolio includes Antiperspirant, Bar Soap, Body Spray, Body Wash, Deodorant
Above are the strengths in the SWOT Analysis of Old Spice. The strengths of Old Spice looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Old Spice Weaknesses
- Intense competition means limited brand loyalty
- Availability of cheap substitutes and fake products affects brand image
These were the weaknesses in the Old Spice SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Old Spice Opportunities
- Expansion in emerging markets
- Young consumers are willing to experiment
- Expand product line for female customers also
Above we covered the opportunities in Old Spice SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Old Spice Threats
- Fierce competition in male deodorant market
- Economic recession has decreased consumer purchasing power
- Bad publicity due to complaints of skin irritation
The threats in the SWOT Analysis of Old Spice are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Old Spice SWOT analysis.
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About Old Spice
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Old Spice Overview | |
|---|---|
| Parent Company |
Proctor and Gamble |
| Category |
Personal Care brand - Beauty and Grooming |
| Sector | |
| Tagline/ Slogan |
Smell like a man |
| USP |
Old Spice makes a man more manly and desirable among women |
| Old Spice STP | |
| Segmentation |
Men aged between 16 to 40 who shop for personal grooming |
| Target Market |
Men who have active lifestyle and are outgoing and confident |
| Positioning |
It is a product for people who are man or like to be man |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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