Published by MBA Skool Team, Last Updated: April 20, 2020
SWOT analysis of Old Spice analyses the brand by its strengths, weaknesses, opportunities & threats. In Old Spice SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Old Spice to benchmark its business & performance as compared to the competitors. Old Spice is one of the leading brands in the FMCG sector.
The table below lists the Old Spice SWOT (Strengths, Weaknesses, Opportunities, Threats), top Old Spice competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Old Spice makes a man more manly and desirable among women
Old Spice STP
Men aged between 16 to 40 who shop for personal grooming
Men who have active lifestyle and are outgoing and confident
It is a product for people who are man or like to be man
SWOT Analysis of Old Spice
Old Spice Strengths
Below are the Strengths in the SWOT Analysis of Old Spice:
1. Successful brand in the global market 2. Excellent product quality 3. Strong distribution channel 4. Affordable price and strong financial back up due to P&G as the parent company
5. Strong advertising and brand presence
6. Product portfolio includes Antiperspirant, Bar Soap, Body Spray, Body Wash, Deodorant
Old Spice Weaknesses
Here are the weaknesses in the Old Spice SWOT Analysis:
1. Intense competition means limited brand loyalty
2. Availability of cheap substitutes and fake products affects brand image
Old Spice Opportunities
Following are the Opportunities in Old Spice SWOT Analysis:
1. Expansion in emerging markets 2. Young consumers are willing to experiment 3. Expand product line for female customers also
Old Spice Threats
The threats in the SWOT Analysis of Old Spice are as mentioned:
1. Fierce competition in male deodorant market 2. Economic recession has decreased consumer purchasing power 3. Bad publicity due to complaints of skin irritation
Old Spice Competition
Old Spice Competitors
Below are the top 3 competitors of Old Spice:
1. Axe 2. Right Guard 3. Gillette
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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