Cherry Blossom SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Cherry Blossom analyses the brand by its strengths, weaknesses, opportunities & threats. In Cherry Blossom SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Cherry Blossom to benchmark its business & performance as compared to the competitors. Cherry Blossom is one of the leading brands in the FMCG sector.

The table below lists the Cherry Blossom SWOT (Strengths, Weaknesses, Opportunities, Threats), top Cherry Blossom competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Cherry Blossom SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Cherry Blossom Brand Analysis
Parent Company

Reckitt Benckiser

Category

Shoe care brand

Sector

FMCG

Tagline/ Slogan

Shines. Nourishes. Protects; Did you Cherry Blossom your shoes today?

USP

One of the Oldest and most popular boot polish brand

Cherry Blossom STP
Segment

Shoe care segment

Target Group

Students, working professionals

Positioning

Round the clock shoes protection

SWOT Analysis of Cherry Blossom
Cherry Blossom Strengths

Below are the Strengths in the SWOT Analysis of Cherry Blossom:

1. Manufactured by global giant Reckitt Benckiser
2. Quality product and packaging and good product line
3. Has a strong market share
4. Strong brand and top of the mind brand recall
5. Excellent advertising and brand visibility
6. Available at multi-brand retail stores, small shops etc

Cherry Blossom Weaknesses

Here are the weaknesses in the Cherry Blossom SWOT Analysis:

1. Limited presence in the rural areas
2. Global penetration is less which is a huge untapped segment

Cherry Blossom Opportunities

Following are the Opportunities in Cherry Blossom SWOT Analysis:

1. Untapped rural market and global expansion
2. Tie-up with show companies, fashion houses and corporates & schools
3. Bringing new products as per changing shoe care segment

Cherry Blossom Threats

The threats in the SWOT Analysis of Cherry Blossom are as mentioned:

1. Substitutes for leather shoes
2.Preferring uses cheap polishes to shine

Cherry Blossom Competition
Cherry Blossom Competitors

Below are the top 3 competitors of Cherry Blossom:

1. Kiwi
2.Woods
3. Local brands


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Cherry Blossom. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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