Cherry Blossom SWOT Analysis, USP & Competitors

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SWOT Analysis of Cherry Blossom with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Cherry Blossom

Parent Company

Reckitt Benckiser


Shoe care brand



Tagline/ Slogan

Shines. Nourishes. Protects; Did you Cherry Blossom your shoes today?


One of the Oldest and most popular boot polish brand



Shoe care segment

Target Group

Students, working professionals


Round the clock shoes protection

SWOT Analysis


1. Manufactured by global giant Reckitt Benckiser
2. Quality product and packaging and good product line
3. Has a strong market share
4. Strong brand and top of the mind brand recall
5. Excellent advertising and brand visibility
6. Available at multi-brand retail stores, small shops etc


1. Limited presence in the rural areas
2. Global penetration is less which is a huge untapped segment


1. Untapped rural market and global expansion
2. Tie-up with show companies, fashion houses and corporates & schools
3. Bringing new products as per changing shoe care segment


1. Substitutes for leather shoes
2.Preferring uses cheap polishes to shine



1. Kiwi
3. Local brands

The table above concludes the Cherry Blossom SWOT analysis along with its marketing and brand parameters.


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