Cherry Blossom is one of the leading brands in the FMCG sector. Cherry Blossom SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Cherry Blossom:
Quality product and packaging and good product line
Has a strong market share
Strong brand and top of the mind brand recall
Excellent advertising and brand visibility
Available at multi-brand retail stores, small shops etc
Above are the strengths in the SWOT Analysis of Cherry Blossom. The strengths of Cherry Blossom looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Cherry Blossom Weaknesses
Limited presence in the rural areas
Global penetration is less which is a huge untapped segment
These were the weaknesses in the Cherry Blossom SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Cherry Blossom Opportunities
Untapped rural market and global expansion
Tie-up with show companies, fashion houses and corporates & schools
Bringing new products as per changing shoe care segment
Above we covered the opportunities in Cherry Blossom SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Cherry Blossom Threats
Substitutes for leather shoes
Preferring uses cheap polishes to shine
The threats in the SWOT Analysis of Cherry Blossom are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Cherry Blossom SWOT analysis.
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About Cherry Blossom
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Shines. Nourishes. Protects; Did you Cherry Blossom your shoes today?
One of the Oldest and most popular boot polish brand
Cherry Blossom STP
Shoe care segment
Students, working professionals
Round the clock shoes protection
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