Cherry Blossom SWOT Analysis
Cherry Blossom SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Cherry Blossom, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
Cherry Blossom is one of the leading brands in the FMCG sector. The article below lists the Cherry Blossom SWOT and includes its target market, segmentation, positioning & USP.
In this article:
Let us start the SWOT Analysis below:
Cherry Blossom Strengths
The strengths of Cherry Blossom looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Cherry Blossom :
1. Manufactured by global giant Reckitt Benckiser
2. Quality product and packaging and good product line
3. Has a strong market share
4. Strong brand and top of the mind brand recall
5. Excellent advertising and brand visibility
6. Available at multi-brand retail stores, small shops etc
Cherry Blossom Weaknesses
The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Cherry Blossom SWOT Analysis:
1. Limited presence in the rural areas
2. Global penetration is less which is a huge untapped segment
Cherry Blossom Opportunities
The opportunities for any brand can include prospects of future growth. Following are the opportunities in Cherry Blossom SWOT Analysis:
1. Untapped rural market and global expansion
2. Tie-up with show companies, fashion houses and corporates & schools
3. Bringing new products as per changing shoe care segment
Cherry Blossom Threats
The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Cherry Blossom are as mentioned:
1. Substitutes for leather shoes
2.Preferring uses cheap polishes to shine
Hence this concludes the Cherry Blossom SWOT analysis.
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About Cherry Blossom
| Cherry Blossom Overview | |
|---|---|
| Parent Company |
Reckitt Benckiser |
| Category |
Shoe care brand |
| Sector | |
| Tagline/ Slogan |
Shines. Nourishes. Protects; Did you Cherry Blossom your shoes today? |
| USP |
One of the Oldest and most popular boot polish brand |
| Cherry Blossom STP | |
| Segmentation |
Shoe care segment |
| Target Market |
Students, working professionals |
| Positioning |
Round the clock shoes protection |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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