Cherry Blossom SWOT Analysis

Published by MBA Skool Team, Last Updated: April 20, 2020

Cherry Blossom SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Cherry Blossom, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Cherry Blossom is one of the leading brands in the FMCG sector. The article below lists the Cherry Blossom SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

Cherry Blossom Strengths

The strengths of Cherry Blossom looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Cherry Blossom :

1. Manufactured by global giant Reckitt Benckiser
2. Quality product and packaging and good product line
3. Has a strong market share
4. Strong brand and top of the mind brand recall
5. Excellent advertising and brand visibility
6. Available at multi-brand retail stores, small shops etc

Cherry Blossom Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Cherry Blossom SWOT Analysis:

1. Limited presence in the rural areas
2. Global penetration is less which is a huge untapped segment

Cherry Blossom Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in Cherry Blossom SWOT Analysis:

1. Untapped rural market and global expansion
2. Tie-up with show companies, fashion houses and corporates & schools
3. Bringing new products as per changing shoe care segment

Cherry Blossom Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Cherry Blossom are as mentioned:

1. Substitutes for leather shoes
2.Preferring uses cheap polishes to shine

Hence this concludes the Cherry Blossom SWOT analysis.

Continue reading more about the brand/company.

About Cherry Blossom

Cherry Blossom Overview
Parent Company

Reckitt Benckiser


Shoe care brand



Tagline/ Slogan

Shines. Nourishes. Protects; Did you Cherry Blossom your shoes today?


One of the Oldest and most popular boot polish brand

Cherry Blossom STP

Shoe care segment

Target Market

Students, working professionals


Round the clock shoes protection

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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