Published by MBA Skool Team, Last Updated: April 20, 2020
SWOT analysis of Cherry Blossom analyses the brand by its strengths, weaknesses, opportunities & threats. In Cherry Blossom SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Cherry Blossom to benchmark its business & performance as compared to the competitors. Cherry Blossom is one of the leading brands in the FMCG sector.
The table below lists the Cherry Blossom SWOT (Strengths, Weaknesses, Opportunities, Threats), top Cherry Blossom competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Shines. Nourishes. Protects; Did you Cherry Blossom your shoes today?
One of the Oldest and most popular boot polish brand
Cherry Blossom STP
Shoe care segment
Students, working professionals
Round the clock shoes protection
SWOT Analysis of Cherry Blossom
Cherry Blossom Strengths
Below are the Strengths in the SWOT Analysis of Cherry Blossom:
1. Manufactured by global giant Reckitt Benckiser 2. Quality product and packaging and good product line 3. Has a strong market share 4. Strong brand and top of the mind brand recall 5. Excellent advertising and brand visibility 6. Available at multi-brand retail stores, small shops etc
Cherry Blossom Weaknesses
Here are the weaknesses in the Cherry Blossom SWOT Analysis:
1. Limited presence in the rural areas 2. Global penetration is less which is a huge untapped segment
Cherry Blossom Opportunities
Following are the Opportunities in Cherry Blossom SWOT Analysis:
1. Untapped rural market and global expansion 2. Tie-up with show companies, fashion houses and corporates & schools 3. Bringing new products as per changing shoe care segment
Cherry Blossom Threats
The threats in the SWOT Analysis of Cherry Blossom are as mentioned:
1. Substitutes for leather shoes 2.Preferring uses cheap polishes to shine
Cherry Blossom Competition
Cherry Blossom Competitors
Below are the top 3 competitors of Cherry Blossom:
1. Kiwi 2.Woods 3. Local brands
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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