Cherry Blossom SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Cherry Blossom analyses the brand by its strengths, weaknesses, opportunities & threats. In Cherry Blossom SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Cherry Blossom to benchmark its business & performance as compared to the competitors. Cherry Blossom is one of the leading brands in the FMCG sector.

The article below lists the Cherry Blossom SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Cherry Blossom SWOT Analysis:

SWOT Analysis of Cherry Blossom

For Cherry Blossom, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Cherry Blossom Strengths

The strengths of Cherry Blossom looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Cherry Blossom :

1. Manufactured by global giant Reckitt Benckiser
2. Quality product and packaging and good product line
3. Has a strong market share
4. Strong brand and top of the mind brand recall
5. Excellent advertising and brand visibility
6. Available at multi-brand retail stores, small shops etc

Cherry Blossom Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Cherry Blossom SWOT Analysis:

1. Limited presence in the rural areas
2. Global penetration is less which is a huge untapped segment


Cherry Blossom Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Cherry Blossom SWOT Analysis:

1. Untapped rural market and global expansion
2. Tie-up with show companies, fashion houses and corporates & schools
3. Bringing new products as per changing shoe care segment

Cherry Blossom Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Cherry Blossom are as mentioned:

1. Substitutes for leather shoes
2.Preferring uses cheap polishes to shine


Cherry Blossom Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Cherry Blossom:

1. Kiwi
2.Woods
3. Local brands

Hence this concludes the Cherry Blossom SWOT analysis.

Continue reading more about the brand/company.

About Cherry Blossom

Cherry Blossom Overview
Parent Company

Reckitt Benckiser

Category

Shoe care brand

Sector

FMCG

Tagline/ Slogan

Shines. Nourishes. Protects; Did you Cherry Blossom your shoes today?

USP

One of the Oldest and most popular boot polish brand

Cherry Blossom STP
Segmentation

Shoe care segment

Target Market

Students, working professionals

Positioning

Round the clock shoes protection


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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