FeviStick SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of FeviStick analyses the brand by its strengths, weaknesses, opportunities & threats. In FeviStick SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like FeviStick to benchmark its business & performance as compared to the competitors. FeviStick is one of the leading brands in the FMCG sector.

The article below lists the FeviStick SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the FeviStick SWOT Analysis:

SWOT Analysis of FeviStick

For FeviStick, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

FeviStick Strengths

The strengths of FeviStick looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of FeviStick :

1. First brand to come up with the glue stick product in India, which completely revolutionized the Indian glue industry.
2. Market leader in glue sticks with a dominant market share.
3. Very user-friendly and economical.
4. The brand recall of the prefix “Fevi”, did the trick again for FeviStick and was an instant hit when it came into the market.

5. The advertisements are witty and appealing.

FeviStick Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the FeviStick SWOT Analysis:

1. There is low market penetration in international markets.
2. Similar products or fake imitations affects brand and sales


FeviStick Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in FeviStick SWOT Analysis:

1. Tie-ups with Korean and Chinese manufacturers to product the glue, giving the brand a global presence.
2. Competitions and contests for students organized at school and junior college levels is gaining popularity.

FeviStick Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of FeviStick are as mentioned:

1. Brand loyalty among customers is very less and competition takes advantage of this fact to introduce cost-effective products.
2. Advertisements are not to be seen recently and promotion has taken a backseat.
3. Glue market is in threat by the paper stickers and the pins industry.


FeviStick Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of FeviStick:

1. Camlin
2. Faber-Castell
3. Araldite

Hence this concludes the FeviStick SWOT analysis.

Continue reading more about the brand/company.

About FeviStick

FeviStick Overview
Parent Company

Pidilite Industries Ltd.

Category

Adhesives

Sector

FMCG

Tagline/ Slogan

No Chip Chip. No JhikJhik.

USP

Market leader in glue sticks in India

FeviStick STP
Segmentation

Customers looking for value-for-money and user-friendly products which makes their work easy.

Target Market

Households, stationers, retailers, students, offices, etc.

Positioning

Super Glue Stick.


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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