FeviStick SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of FeviStick analyses the brand by its strengths, weaknesses, opportunities & threats. In FeviStick SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like FeviStick to benchmark its business & performance as compared to the competitors. FeviStick is one of the leading brands in the FMCG sector.

The table below lists the FeviStick SWOT (Strengths, Weaknesses, Opportunities, Threats), top FeviStick competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

FeviStick SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
FeviStick Brand Analysis
Parent Company

Pidilite Industries Ltd.





Tagline/ Slogan

No Chip Chip. No JhikJhik.


Market leader in glue sticks in India

FeviStick STP

Customers looking for value-for-money and user-friendly products which makes their work easy.

Target Group

Households, stationers, retailers, students, offices, etc.


Super Glue Stick.

SWOT Analysis of FeviStick
FeviStick Strengths

Below are the Strengths in the SWOT Analysis of FeviStick:

1. First brand to come up with the glue stick product in India, which completely revolutionized the Indian glue industry.
2. Market leader in glue sticks with a dominant market share.
3. Very user-friendly and economical.
4. The brand recall of the prefix “Fevi”, did the trick again for FeviStick and was an instant hit when it came into the market.

5. The advertisements are witty and appealing.

FeviStick Weaknesses

Here are the weaknesses in the FeviStick SWOT Analysis:

1. There is low market penetration in international markets.
2. Similar products or fake imitations affects brand and sales

FeviStick Opportunities

Following are the Opportunities in FeviStick SWOT Analysis:

1. Tie-ups with Korean and Chinese manufacturers to product the glue, giving the brand a global presence.
2. Competitions and contests for students organized at school and junior college levels is gaining popularity.

FeviStick Threats

The threats in the SWOT Analysis of FeviStick are as mentioned:

1. Brand loyalty among customers is very less and competition takes advantage of this fact to introduce cost-effective products.
2. Advertisements are not to be seen recently and promotion has taken a backseat.
3. Glue market is in threat by the paper stickers and the pins industry.

FeviStick Competition
FeviStick Competitors

Below are the top 3 competitors of FeviStick:

1. Camlin
2. Faber-Castell
3. Araldite

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to FeviStick. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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