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FeviStick SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of FeviStick analyses the brand/company with its strengths, weaknesses, opportunities & threats. In FeviStick SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like FeviStick to benchmark its business & performance as compared to the competitors and industry. As of 2020, FeviStick is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top FeviStick competitors and includes FeviStick target market, segmentation, positioning & Unique Selling Proposition (USP).

FeviStick SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
FeviStick Brand Analysis
Parent Company

Pidilite Industries Ltd.

Category

Adhesives

Sector

FMCG

Tagline/ Slogan

No Chip Chip. No JhikJhik.

USP

Market leader in glue sticks in India

FeviStick STP
FeviStick Segmentation

Customers looking for value-for-money and user-friendly products which makes their work easy.

FeviStick Target Market

Households, stationers, retailers, students, offices, etc.

FeviStick Positioning

Super Glue Stick.

FeviStick SWOT Analysis
FeviStick Strengths

Below are the Strengths in the SWOT Analysis of FeviStick:

1. First brand to come up with the glue stick product in India, which completely revolutionized the Indian glue industry.
2. Market leader in glue sticks with a dominant market share.
3. Very user-friendly and economical.
4. The brand recall of the prefix “Fevi”, did the trick again for FeviStick and was an instant hit when it came into the market.

5. The advertisements are witty and appealing.

FeviStick Weaknesses

Here are the weaknesses in the FeviStick SWOT Analysis:

1. There is low market penetration in international markets.
2. Similar products or fake imitations affects brand and sales

FeviStick Opportunities

Following are the Opportunities in FeviStick SWOT Analysis:

1. Tie-ups with Korean and Chinese manufacturers to product the glue, giving the brand a global presence.
2. Competitions and contests for students organized at school and junior college levels is gaining popularity.

FeviStick Threats

The threats in the SWOT Analysis of FeviStick are as mentioned:

1. Brand loyalty among customers is very less and competition takes advantage of this fact to introduce cost-effective products.
2. Advertisements are not to be seen recently and promotion has taken a backseat.
3. Glue market is in threat by the paper stickers and the pins industry.

FeviStick Competition
Competitors

Below are the top 3 FeviStick competitors:

1. Camlin
2. Faber-Castell
3. Araldite


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to FeviStick. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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