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Hamam SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Hamam analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Hamam SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Hamam to benchmark its business & performance as compared to the competitors and industry. As of 2020, Hamam is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Hamam competitors and includes Hamam target market, segmentation, positioning & Unique Selling Proposition (USP).

Hamam SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Hamam Brand Analysis
Parent Company

HUL

Category

Personal Care - Soap

Sector

FMCG

Tagline/ Slogan

“Suraksha ka pyaara bandhan”

USP

Hamam brings alive the wisdom behind time-less skincare rituals in convenient and contemporary formats

Hamam STP
Hamam Segmentation

Personal Care – Soap with natural ingredients

Hamam Target Market

Family soap

Hamam Positioning

Complete natural and mild family soap

Hamam SWOT Analysis
Hamam Strengths

Below are the Strengths in the SWOT Analysis of Hamam:

1. First soap to make use of natural ingredients
2. 25% market share in state of Tamil Nadu
3. Available in three variants - Sampoorna Snaan, Hamam Scrub Bath and Abhyanga Snaan
4. Soap embodies traditional skincare practices
5. Popular advertising and marketing, and good distribution

Hamam Weaknesses

Here are the weaknesses in the Hamam SWOT Analysis:

1. Focus only on the use of natural ingredients in soap, and not on the direct advantages as such of using it
2.Perceived to be an herbal soap instead of a natural soap
3. Weak brand in terms of branding as compared to other soaps

Hamam Opportunities

Following are the Opportunities in Hamam SWOT Analysis:

1. Hamam has a heritage for using ancient time-tested rituals for skin care in its soap
2. Cheap price, can target a wider range of market
3.Hamam Soap is highly recommended to allergic patients and people suffering from skin problems
4. Tie-ups with hotels, restaurants, institutions

Hamam Threats

The threats in the SWOT Analysis of Hamam are as mentioned:

1. Dominance only in southern states, especially Tamil Nadu. Weak presence in other parts of the country
2.Stiff competition from various brands offering the same ingredients and benefits

Hamam Competition
Competitors

1. Medimix


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Hamam. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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