Hamam SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 10806

SWOT analysis of Hamam analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Hamam SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Hamam to benchmark its business & performance as compared to the competitors and industry. Hamam is one of the leading brands in the FMCG sector. The table below also lists the top Hamam competitors and elaborates Hamam market segmentation, target group, positioning & Unique Selling Proposition (USP).

Hamam SWOT, Competitors, Marketing STP & Brand analysis Table
Hamam Brand Analysis
Parent Company



Personal Care - Soap



Tagline/ Slogan

“Suraksha ka pyaara bandhan”


Hamam brings alive the wisdom behind time-less skincare rituals in convenient and contemporary formats

Hamam STP

Personal Care – Soap with natural ingredients

Target Group

Family soap


Complete natural and mild family soap

Hamam SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Hamam. Strengths are:

1. First soap to make use of natural ingredients
2. 25% market share in state of Tamil Nadu
3. Available in three variants - Sampoorna Snaan, Hamam Scrub Bath and Abhyanga Snaan
4. Soap embodies traditional skincare practices
5. Popular advertising and marketing, and good distribution


Here are the weaknesses in the Hamam SWOT Analysis:

1. Focus only on the use of natural ingredients in soap, and not on the direct advantages as such of using it
2.Perceived to be an herbal soap instead of a natural soap
3. Weak brand in terms of branding as compared to other soaps


Following are the Opportunities in Hamam SWOT Analysis:

1. Hamam has a heritage for using ancient time-tested rituals for skin care in its soap
2. Cheap price, can target a wider range of market
3.Hamam Soap is highly recommended to allergic patients and people suffering from skin problems
4. Tie-ups with hotels, restaurants, institutions


The threats in the SWOT Analysis of Hamam are as mentioned:

1. Dominance only in southern states, especially Tamil Nadu. Weak presence in other parts of the country
2.Stiff competition from various brands offering the same ingredients and benefits

Hamam Competition

1. Medimix

The brandguide table above concludes the Hamam SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Hamam. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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