Hamam SWOT Analysis, Competitors & USP

Hamam SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Hamam, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Hamam to benchmark its business & performance as compared to the competitors, and make strategic improvements. Hamam is one of the leading brands in the FMCG sector.

The article below lists the Hamam SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Hamam SWOT Analysis:

SWOT Analysis of Hamam

For Hamam, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Hamam Strengths

The strengths of Hamam looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Hamam :

1. First soap to make use of natural ingredients
2. 25% market share in state of Tamil Nadu
3. Available in three variants - Sampoorna Snaan, Hamam Scrub Bath and Abhyanga Snaan
4. Soap embodies traditional skincare practices
5. Popular advertising and marketing, and good distribution

Hamam Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Hamam SWOT Analysis:

1. Focus only on the use of natural ingredients in soap, and not on the direct advantages as such of using it
2.Perceived to be an herbal soap instead of a natural soap
3. Weak brand in terms of branding as compared to other soaps

Hamam Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Hamam SWOT Analysis:

1. Hamam has a heritage for using ancient time-tested rituals for skin care in its soap
2. Cheap price, can target a wider range of market
3.Hamam Soap is highly recommended to allergic patients and people suffering from skin problems
4. Tie-ups with hotels, restaurants, institutions

Hamam Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Hamam are as mentioned:

1. Dominance only in southern states, especially Tamil Nadu. Weak presence in other parts of the country
2.Stiff competition from various brands offering the same ingredients and benefits

Hence this concludes the Hamam SWOT analysis.

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About Hamam

Hamam Overview
Parent Company	HUL
Category	Personal Care - Soap
Sector	FMCG
Tagline/ Slogan	“Suraksha ka pyaara bandhan”
USP	Hamam brings alive the wisdom behind time-less skincare rituals in convenient and contemporary formats
Hamam STP
Segmentation	Personal Care – Soap with natural ingredients
Target Market	Family soap
Positioning	Complete natural and mild family soap

Hamam Competitors

1. Medimix

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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