Hamam SWOT Analysis
Here is a detailed SWOT analysis of Hamam covering strengths, weaknesses, opportunities and threats.
Hamam Strengths
- First soap to make use of natural ingredients
- 25% market share in state of Tamil Nadu
- Available in three variants - Sampoorna Snaan, Hamam Scrub Bath and Abhyanga Snaan
- Soap embodies traditional skincare practices
- Popular advertising and marketing, and good distribution
Above are the strengths in the SWOT Analysis of Hamam. The strengths of Hamam looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Hamam Weaknesses
- Focus only on the use of natural ingredients in soap, and not on the direct advantages as such of using it
- Perceived to be an herbal soap instead of a natural soap
- Weak brand in terms of branding as compared to other soaps
These were the weaknesses in the Hamam SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Hamam Opportunities
- Hamam has a heritage for using ancient time-tested rituals for skin care in its soap
- Cheap price, can target a wider range of market
- Hamam Soap is highly recommended to allergic patients and people suffering from skin problems
- Tie-ups with hotels, restaurants, institutions
Above we covered the opportunities in Hamam SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Hamam Threats
- Dominance only in southern states, especially Tamil Nadu. Weak presence in other parts of the country
- Stiff competition from various brands offering the same ingredients and benefits
The threats in the SWOT Analysis of Hamam are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Hamam SWOT analysis.
About Hamam
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Hamam Overview | |
|---|---|
| Parent Company |
HUL |
| Category |
Personal Care - Soap |
| Sector | |
| Tagline/ Slogan |
“Suraksha ka pyaara bandhan” |
| USP |
Hamam brings alive the wisdom behind time-less skincare rituals in convenient and contemporary formats |
| Hamam STP | |
| Segmentation |
Personal Care – Soap with natural ingredients |
| Target Market |
Family soap |
| Positioning |
Complete natural and mild family soap |
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