SWOT analysis of Hamam analyses the brand by its strengths, weaknesses, opportunities & threats. In Hamam SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Hamam to benchmark its business & performance as compared to the competitors. Hamam is one of the leading brands in the FMCG sector.
The table below lists the Hamam SWOT (Strengths, Weaknesses, Opportunities, Threats), top Hamam competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Hamam Brand Analysis | |
---|---|
Parent Company |
HUL |
Category |
Personal Care - Soap |
Sector | |
Tagline/ Slogan |
“Suraksha ka pyaara bandhan” |
USP |
Hamam brings alive the wisdom behind time-less skincare rituals in convenient and contemporary formats |
Hamam STP | |
Segment |
Personal Care – Soap with natural ingredients |
Target Group |
Family soap |
Positioning |
Complete natural and mild family soap |
SWOT Analysis of Hamam | |
Hamam Strengths |
Below are the Strengths in the SWOT Analysis of Hamam: 1. First soap to make use of natural ingredients |
Hamam Weaknesses |
Here are the weaknesses in the Hamam SWOT Analysis: 1. Focus only on the use of natural ingredients in soap, and not on the direct advantages as such of using it |
Hamam Opportunities |
Following are the Opportunities in Hamam SWOT Analysis: 1. Hamam has a heritage for using ancient time-tested rituals for skin care in its soap |
Hamam Threats |
The threats in the SWOT Analysis of Hamam are as mentioned: 1. Dominance only in southern states, especially Tamil Nadu. Weak presence in other parts of the country |
Hamam Competition | |
Hamam Competitors |
1. Medimix |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Hamam. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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