Odonil SWOT Analysis, Competitors & USP

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SWOT Analysis of Odonil with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Home Care brands



Tagline/ Slogan

Mood badal de


Market leader in air fresheners category

Odonil STP


Indian families using traditional methods of fragrances

Target Group

Changing lifestyle of consumers wanting easy to use and convenient products


Complete air freshening brand for every space in your home

Odonil SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Odonil. Strengths are:

1. Available in easy-to-use & convenient packaging, such as 'Hanger Pack', 'Net Pack' and 'Dispensers'
2. Established brand support
3. Reasonable price
4. Available in a variety of exciting fragrances


Here are the weaknesses of Odonil :

1. Seen as a bathroom centric brand
2. Lack of knowledge about the home fragrances segment, agarbattis considered the original home fragrances
3.Availability of cheaper substitutes


Following are the Opportunities of Odonil :

1. Expand brand portfolio and make it a complete air freshening brand
2.Tie up with hotels, restaurants
3. Educating consumers on the home fragrances segment

4. Develop customized fragrances for hotels and stores


The threats of Odonil are as mentioned :

1. Aggressive competition from multinational giants
2. Unexpected spike in input costs
3. New entrants

Odonil Competition


Below are the 3 main Odonil competitors :

1. Premium
2. Reckitt Benckiser’s Airwick
3. Ambipur

The brandguide table above concludes the Odonil SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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