Odonil SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Odonil analyses the brand by its strengths, weaknesses, opportunities & threats. In Odonil SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Odonil to benchmark its business & performance as compared to the competitors. Odonil is one of the leading brands in the FMCG sector.

The table below lists the Odonil SWOT (Strengths, Weaknesses, Opportunities, Threats), top Odonil competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Odonil SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Odonil Brand Analysis
Parent Company



Home Care brands



Tagline/ Slogan

Mood badal de


Market leader in air fresheners category

Odonil STP

Indian families using traditional methods of fragrances

Target Group

Changing lifestyle of consumers wanting easy to use and convenient products


Complete air freshening brand for every space in your home

SWOT Analysis of Odonil
Odonil Strengths

Below are the Strengths in the SWOT Analysis of Odonil:

1. Available in easy-to-use & convenient packaging, such as 'Hanger Pack', 'Net Pack' and 'Dispensers'
2. Established brand support
3. Reasonable price
4. Available in a variety of exciting fragrances

Odonil Weaknesses

Here are the weaknesses in the Odonil SWOT Analysis:

1. Seen as a bathroom centric brand
2. Lack of knowledge about the home fragrances segment, agarbattis considered the original home fragrances
3.Availability of cheaper substitutes

Odonil Opportunities

Following are the Opportunities in Odonil SWOT Analysis:

1. Expand brand portfolio and make it a complete air freshening brand
2.Tie up with hotels, restaurants
3. Educating consumers on the home fragrances segment

4. Develop customized fragrances for hotels and stores

Odonil Threats

The threats in the SWOT Analysis of Odonil are as mentioned:

1. Aggressive competition from multinational giants
2. Unexpected spike in input costs
3. New entrants

Odonil Competition
Odonil Competitors

Below are the top 3 competitors of Odonil:

1. Premium
2. Reckitt Benckiser’s Airwick
3. Ambipur

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Odonil. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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