Odonil SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Dabur

Home Care brands

FMCG

Mood badal de

Market leader in air fresheners category

Indian families using traditional methods of fragrances

Changing lifestyle of consumers wanting easy to use and convenient products

Complete air freshening brand for every space in your home

Below are the Strengths in the SWOT Analysis of Odonil:

1. Available in easy-to-use & convenient packaging, such as 'Hanger Pack', 'Net Pack' and 'Dispensers'
2. Established brand support
3. Reasonable price
4. Available in a variety of exciting fragrances

Here are the weaknesses in the Odonil SWOT Analysis:

1. Seen as a bathroom centric brand
2. Lack of knowledge about the home fragrances segment, agarbattis considered the original home fragrances
3.Availability of cheaper substitutes

Following are the Opportunities in Odonil SWOT Analysis:

1. Expand brand portfolio and make it a complete air freshening brand
2.Tie up with hotels, restaurants
3. Educating consumers on the home fragrances segment

4. Develop customized fragrances for hotels and stores

The threats in the SWOT Analysis of Odonil are as mentioned:

1. Aggressive competition from multinational giants
2. Unexpected spike in input costs
3. New entrants

Below are the top 3 Odonil competitors:

1. Premium
2. Reckitt Benckiser’s Airwick
3. Ambipur