Odonil SWOT Analysis
Odonil is one of the leading brands in the FMCG sector. Odonil SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Odonil:
Quick Glance:
Odonil Strengths
- Available in easy-to-use & convenient packaging, such as 'Hanger Pack', 'Net Pack' and 'Dispensers'
- Established brand support
- Reasonable price
- Available in a variety of exciting fragrances
Above are the strengths in the SWOT Analysis of Odonil. The strengths of Odonil looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Odonil Weaknesses
- Seen as a bathroom centric brand
- Lack of knowledge about the home fragrances segment, agarbattis considered the original home fragrances
- Availability of cheaper substitutes
These were the weaknesses in the Odonil SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Odonil Opportunities
- Expand brand portfolio and make it a complete air freshening brand
- Tie up with hotels, restaurants
- Educating consumers on the home fragrances segment
- Develop customized fragrances for hotels and stores
Above we covered the opportunities in Odonil SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Odonil Threats
- Aggressive competition from multinational giants
- Unexpected spike in input costs
- New entrants
The threats in the SWOT Analysis of Odonil are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Odonil SWOT analysis.
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About Odonil
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Odonil Overview | |
|---|---|
| Parent Company |
Dabur |
| Category |
Home Care brands |
| Sector | |
| Tagline/ Slogan |
Mood badal de |
| USP |
Market leader in air fresheners category |
| Odonil STP | |
| Segmentation |
Indian families using traditional methods of fragrances |
| Target Market |
Changing lifestyle of consumers wanting easy to use and convenient products |
| Positioning |
Complete air freshening brand for every space in your home |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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