Odonil is one of the leading brands in the FMCG sector. Odonil SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Odonil:
Available in easy-to-use & convenient packaging, such as 'Hanger Pack', 'Net Pack' and 'Dispensers'
Established brand support
Available in a variety of exciting fragrances
Above are the strengths in the SWOT Analysis of Odonil. The strengths of Odonil looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Seen as a bathroom centric brand
Lack of knowledge about the home fragrances segment, agarbattis considered the original home fragrances
Availability of cheaper substitutes
These were the weaknesses in the Odonil SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Expand brand portfolio and make it a complete air freshening brand
Tie up with hotels, restaurants
Educating consumers on the home fragrances segment
Develop customized fragrances for hotels and stores
Above we covered the opportunities in Odonil SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Aggressive competition from multinational giants
Unexpected spike in input costs
The threats in the SWOT Analysis of Odonil are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Odonil SWOT analysis.
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The table below gives the brand overview along with its target market, segmentation, positioning & USP
Indian families using traditional methods of fragrances
Changing lifestyle of consumers wanting easy to use and convenient products
Complete air freshening brand for every space in your home
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