Odonil SWOT Analysis, Competitors & USP
SWOT analysis of Odonil analyses the brand by its strengths, weaknesses, opportunities & threats. In Odonil SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Odonil to benchmark its business & performance as compared to the competitors. Odonil is one of the leading brands in the FMCG sector.
The table below lists the Odonil SWOT (Strengths, Weaknesses, Opportunities, Threats), top Odonil competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Odonil Brand Analysis | |
|---|---|
| Parent Company |
Dabur |
| Category |
Home Care brands |
| Sector | |
| Tagline/ Slogan |
Mood badal de |
| USP |
Market leader in air fresheners category |
| Odonil STP | |
| Segment |
Indian families using traditional methods of fragrances |
| Target Group |
Changing lifestyle of consumers wanting easy to use and convenient products |
| Positioning |
Complete air freshening brand for every space in your home |
| SWOT Analysis of Odonil | |
| Odonil Strengths |
Below are the Strengths in the SWOT Analysis of Odonil: 1. Available in easy-to-use & convenient packaging, such as 'Hanger Pack', 'Net Pack' and 'Dispensers' |
| Odonil Weaknesses |
Here are the weaknesses in the Odonil SWOT Analysis: 1. Seen as a bathroom centric brand |
| Odonil Opportunities |
Following are the Opportunities in Odonil SWOT Analysis: 1. Expand brand portfolio and make it a complete air freshening brand 4. Develop customized fragrances for hotels and stores |
| Odonil Threats |
The threats in the SWOT Analysis of Odonil are as mentioned: 1. Aggressive competition from multinational giants |
| Odonil Competition | |
| Odonil Competitors |
Below are the top 3 competitors of Odonil: 1. Premium |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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