Ruby Tuesday SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Ruby Tuesday analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Ruby Tuesday SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Ruby Tuesday to benchmark its business & performance as compared to the competitors and industry. Ruby Tuesday is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Ruby Tuesday competitors and includes Ruby Tuesday target market, segmentation, positioning & Unique Selling Proposition (USP).

Ruby Tuesday SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Ruby Tuesday Brand Analysis
Parent Company

Ruby Tuesday Inc.

Category

Restaurant

Sector

Food & Beverages

Tagline/ Slogan

So good

USP

Freshness and quality

Ruby Tuesday STP
Ruby Tuesday Segmentation

Income, Age and Lifestyle

Ruby Tuesday Target Market

Youth and Adults from middle and upper class

Ruby Tuesday Positioning

Simple Fresh American Dining

Ruby Tuesday SWOT Analysis
Ruby Tuesday Strengths

Below are the Strengths in the SWOT Analysis of Ruby Tuesday:

1. Nearly 800 locations in the US, and some 15 foreign countries

2. It's known for its premium Handcrafted Burgers and its bountiful, Create Your Own Garden Bar

3. Strong brand image since 1972
4. Operations throughout the U.S. and all over the world

5. Released a cookbook in 2011 titled Simply Fresh: Casual Dining at Home by Jeff Morgan which contains recipes inspired by the menu and which are signature to the brand

6. It was the first large national casual dining chain in the country to post specific nutritional information on their menus

7. A separate menu is available for placing a bulk take-out or catering order

Ruby Tuesday Weaknesses

Here are the weaknesses in the Ruby Tuesday SWOT Analysis:

1. It has failed to match the television advertising efforts of its competitors

2. Very high calorific content in food
3. Limited menu as  the brand is still commonly recognized only for their salad bar and hamburgers

Ruby Tuesday Opportunities

Following are the Opportunities in Ruby Tuesday SWOT Analysis:

1.  New food items on its menu
2. Venture into newer markets/countries

3. More branding and advertising through TVCs, online campaigns

Ruby Tuesday Threats

The threats in the SWOT Analysis of Ruby Tuesday are as mentioned:

1. Maintaining quality and uniformity in food and décor across establishments proves difficult
2. Change in mindset towards veg and healthier food

Ruby Tuesday Competition
Competitors

Below are the top 3 Ruby Tuesday competitors:

1. DineEquity
2. Darden Restaurant
3. Carlson Restaurant


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Ruby Tuesday. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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