Ruby Tuesday SWOT Analysis

Published in Food & Beverages category by MBA Skool Team

Ruby Tuesday is one of the leading brands in the food & beverages sector. Ruby Tuesday SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Ruby Tuesday:

Ruby Tuesday Strengths

  1. Nearly 800 locations in the US, and some 15 foreign countries
  2. It's known for its premium Handcrafted Burgers and its bountiful, Create Your Own Garden Bar
  3. Strong brand image since 1972
  4. Operations throughout the U.S. and all over the world
  5. Released a cookbook in 2011 titled Simply Fresh: Casual Dining at Home by Jeff Morgan which contains recipes inspired by the menu and which are signature to the brand
  6. It was the first large national casual dining chain in the country to post specific nutritional information on their menus
  7. A separate menu is available for placing a bulk take-out or catering order

Above are the strengths in the SWOT Analysis of Ruby Tuesday. The strengths of Ruby Tuesday looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Ruby Tuesday Weaknesses

  1. It has failed to match the television advertising efforts of its competitors
  2. Very high calorific content in food
  3. Limited menu as  the brand is still commonly recognized only for their salad bar and hamburgers

These were the weaknesses in the Ruby Tuesday SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Ruby Tuesday Opportunities

  1. New food items on its menu
  2. Venture into newer markets/countries
  3. More branding and advertising through TVCs, online campaigns

Above we covered the opportunities in Ruby Tuesday SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Ruby Tuesday Threats

  1. Maintaining quality and uniformity in food and décor across establishments proves difficult
  2. Change in mindset towards veg and healthier food

The threats in the SWOT Analysis of Ruby Tuesday are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Ruby Tuesday SWOT analysis.

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About Ruby Tuesday

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Ruby Tuesday Overview
Parent Company

Ruby Tuesday Inc.
Category

Restaurant
Sector

Food & Beverages
Tagline/ Slogan

So good
USP

Freshness and quality
Ruby Tuesday STP
Segmentation

Income, Age and Lifestyle
Target Market

Youth and Adults from middle and upper class
Positioning

Simple Fresh American Dining


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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