Ruby Tuesday SWOT Analysis, Competitors & USP
SWOT analysis of Ruby Tuesday analyses the brand by its strengths, weaknesses, opportunities & threats. In Ruby Tuesday SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Ruby Tuesday to benchmark its business & performance as compared to the competitors. Ruby Tuesday is one of the leading brands in the food & beverages sector.
The table below lists the Ruby Tuesday SWOT (Strengths, Weaknesses, Opportunities, Threats), top Ruby Tuesday competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Ruby Tuesday Brand Analysis | |
|---|---|
| Parent Company |
Ruby Tuesday Inc. |
| Category |
Restaurant |
| Sector | |
| Tagline/ Slogan |
So good |
| USP |
Freshness and quality |
| Ruby Tuesday STP | |
| Segment |
Income, Age and Lifestyle |
| Target Group |
Youth and Adults from middle and upper class |
| Positioning |
Simple Fresh American Dining |
| SWOT Analysis of Ruby Tuesday | |
| Ruby Tuesday Strengths |
Below are the Strengths in the SWOT Analysis of Ruby Tuesday: 1. Nearly 800 locations in the US, and some 15 foreign countries 2. It's known for its premium Handcrafted Burgers and its bountiful, Create Your Own Garden Bar 3. Strong brand image since 1972 5. Released a cookbook in 2011 titled Simply Fresh: Casual Dining at Home by Jeff Morgan which contains recipes inspired by the menu and which are signature to the brand 6. It was the first large national casual dining chain in the country to post specific nutritional information on their menus 7. A separate menu is available for placing a bulk take-out or catering order |
| Ruby Tuesday Weaknesses |
Here are the weaknesses in the Ruby Tuesday SWOT Analysis: 1. It has failed to match the television advertising efforts of its competitors 2. Very high calorific content in food |
| Ruby Tuesday Opportunities |
Following are the Opportunities in Ruby Tuesday SWOT Analysis: 1. New food items on its menu 3. More branding and advertising through TVCs, online campaigns |
| Ruby Tuesday Threats |
The threats in the SWOT Analysis of Ruby Tuesday are as mentioned: 1. Maintaining quality and uniformity in food and décor across establishments proves difficult |
| Ruby Tuesday Competition | |
| Ruby Tuesday Competitors |
Below are the top 3 competitors of Ruby Tuesday: 1. DineEquity |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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