Published in Food & Beverages category by MBA Skool Team
Ruby Tuesday is one of the leading brands in the food & beverages sector. Ruby Tuesday SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Ruby Tuesday:
Nearly 800 locations in the US, and some 15 foreign countries
It's known for its premium Handcrafted Burgers and its bountiful, Create Your Own Garden Bar
Strong brand image since 1972
Operations throughout the U.S. and all over the world
Released a cookbook in 2011 titled Simply Fresh: Casual Dining at Home by Jeff Morgan which contains recipes inspired by the menu and which are signature to the brand
It was the first large national casual dining chain in the country to post specific nutritional information on their menus
A separate menu is available for placing a bulk take-out or catering order
Above are the strengths in the SWOT Analysis of Ruby Tuesday. The strengths of Ruby Tuesday looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Ruby Tuesday Weaknesses
It has failed to match the television advertising efforts of its competitors
Very high calorific content in food
Limited menu as the brand is still commonly recognized only for their salad bar and hamburgers
These were the weaknesses in the Ruby Tuesday SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Ruby Tuesday Opportunities
New food items on its menu
Venture into newer markets/countries
More branding and advertising through TVCs, online campaigns
Above we covered the opportunities in Ruby Tuesday SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Ruby Tuesday Threats
Maintaining quality and uniformity in food and décor across establishments proves difficult
Change in mindset towards veg and healthier food
The threats in the SWOT Analysis of Ruby Tuesday are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Ruby Tuesday SWOT analysis.
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About Ruby Tuesday
The table below gives the brand overview along with its target market, segmentation, positioning & USP
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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