Golden Corral SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Golden Corral Corporation

Restaurants

Food & Beverages

Help Yourself to Happiness , Making Pleasurable Dining Affordable

Buffet restaurant specializing in steak & grill  – American style

Food & beverages restaurants

Families who enjoy steak and grilled food

Buffet Style southern American restaurant

Below are the Strengths in the SWOT Analysis of Golden Corral:

1. Widespread presence across US with 500 steak buffet restaurants in many US states.

2. Additional food product line - also feature a Dessert Café and a Brass Bell Bakery that serves freshly-baked breads, rolls, cookies, and brownies

3. Huge selection of food options that range from Mexican to American

4. Good staff training and performance and employee retention measures

5. Innovative services such as Many locations offer a To-Go service, which allows customers to pack anything they want

Here are the weaknesses in the Golden Corral SWOT Analysis:

1. Affected by past experiences such as salmonella break out and other viruses

2. Loss of brand reputation due to allegations of improper food storage

Following are the Opportunities in Golden Corral SWOT Analysis:

1. Expand offerings to include a healthy buffet option rich in salads and light food

2. Geographical expansion across other countries with similar palates

The threats in the SWOT Analysis of Golden Corral are as mentioned:

1. Competition from stand – alone restaurants which offer more customized food options

2. Health concerns leading to more people opting for healthier lifestyles and food options

3. Increasing competitor activity and increasing costs of operations

Below are the top 3 Golden Corral competitors:

1. Old Country Buffet

2. Darden Restaurants, Inc.

3. Waffle House Inc