Golden Corral SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Golden Corral analyses the brand by its strengths, weaknesses, opportunities & threats. In Golden Corral SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Golden Corral to benchmark its business & performance as compared to the competitors. Golden Corral is one of the leading brands in the food & beverages sector.

The article below lists the Golden Corral SWOT (Strengths, Weaknesses, Opportunities, Threats), top Golden Corral competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Golden Corral

Golden Corral Overview
Parent Company

Golden Corral Corporation

Category

Restaurants

Sector

Food & Beverages

Tagline/ Slogan

Help Yourself to Happiness , Making Pleasurable Dining Affordable

USP

Buffet restaurant specializing in steak & grill  – American style

Golden Corral STP
Segmentation

Food & beverages restaurants

Target Market

Families who enjoy steak and grilled food

Positioning

Buffet Style southern American restaurant

SWOT Analysis of Golden Corral

For Golden Corral, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Golden Corral SWOT Analysis:

Golden Corral Strengths

The strengths of Golden Corral looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Golden Corral :

1. Widespread presence across US with 500 steak buffet restaurants in many US states.

2. Additional food product line - also feature a Dessert Café and a Brass Bell Bakery that serves freshly-baked breads, rolls, cookies, and brownies

3. Huge selection of food options that range from Mexican to American

4. Good staff training and performance and employee retention measures

5. Innovative services such as Many locations offer a To-Go service, which allows customers to pack anything they want

Golden Corral Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Golden Corral SWOT Analysis:

1. Affected by past experiences such as salmonella break out and other viruses

2. Loss of brand reputation due to allegations of improper food storage


Golden Corral Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Golden Corral SWOT Analysis:

1. Expand offerings to include a healthy buffet option rich in salads and light food

2. Geographical expansion across other countries with similar palates


Golden Corral Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Golden Corral are as mentioned:

1. Competition from stand – alone restaurants which offer more customized food options

2. Health concerns leading to more people opting for healthier lifestyles and food options

3. Increasing competitor activity and increasing costs of operations

Golden Corral Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Golden Corral:

1. Old Country Buffet

2. Darden Restaurants, Inc.

3. Waffle House Inc


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Golden Corral. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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