Golden Corral SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 3094

SWOT Analysis of Golden Corral with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Golden Corral

Parent Company

Golden Corral Corporation




Food & Beverages

Tagline/ Slogan

Help Yourself to Happiness , Making Pleasurable Dining Affordable


Buffet restaurant specializing in steak & grill  – American style

Golden Corral STP


Food & beverages restaurants

Target Group

Families who enjoy steak and grilled food


Buffet Style southern American restaurant

Golden Corral SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Golden Corral :

1. Widespread presence across US with 500 steak buffet restaurants in many US states.

2. Additional food product line - also feature a Dessert Café and a Brass Bell Bakery that serves freshly-baked breads, rolls, cookies, and brownies

3. Huge selection of food options that range from Mexican to American

4. Good staff training and performance and employee retention measures

5. Innovative services such as Many locations offer a To-Go service, which allows customers to pack anything they want


1. Affected by past experiences such as salmonella break out and other viruses

2. Loss of brand reputation due to allegations of improper food storage


1. Expand offerings to include a healthy buffet option rich in salads and light food

2. Geographical expansion across other countries with similar palates


1. Competition from stand – alone restaurants which offer more customized food options

2. Health concerns leading to more people opting for healthier lifestyles and food options

3. Increasing competitor activity and increasing costs of operations

Golden Corral Competition


Below are the 3 main Golden Corral competitors :

1. Old Country Buffet

2. Darden Restaurants, Inc.

3. Waffle House Inc

The brandguide table above concludes the Golden Corral SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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