Golden Corral SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Golden Corral analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Golden Corral SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Golden Corral to benchmark its business & performance as compared to the competitors and industry. Golden Corral is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Golden Corral competitors and includes Golden Corral target market, segmentation, positioning & Unique Selling Proposition (USP).

Golden Corral SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Golden Corral Brand Analysis
Parent Company

Golden Corral Corporation

Category

Restaurants

Sector

Food & Beverages

Tagline/ Slogan

Help Yourself to Happiness , Making Pleasurable Dining Affordable

USP

Buffet restaurant specializing in steak & grill  – American style

Golden Corral STP
Golden Corral Segmentation

Food & beverages restaurants

Golden Corral Target Market

Families who enjoy steak and grilled food

Golden Corral Positioning

Buffet Style southern American restaurant

Golden Corral SWOT Analysis
Golden Corral Strengths

Below are the Strengths in the SWOT Analysis of Golden Corral:

1. Widespread presence across US with 500 steak buffet restaurants in many US states.

2. Additional food product line - also feature a Dessert Café and a Brass Bell Bakery that serves freshly-baked breads, rolls, cookies, and brownies

3. Huge selection of food options that range from Mexican to American

4. Good staff training and performance and employee retention measures

5. Innovative services such as Many locations offer a To-Go service, which allows customers to pack anything they want

Golden Corral Weaknesses

Here are the weaknesses in the Golden Corral SWOT Analysis:

1. Affected by past experiences such as salmonella break out and other viruses

2. Loss of brand reputation due to allegations of improper food storage

Golden Corral Opportunities

Following are the Opportunities in Golden Corral SWOT Analysis:

1. Expand offerings to include a healthy buffet option rich in salads and light food

2. Geographical expansion across other countries with similar palates

Golden Corral Threats

The threats in the SWOT Analysis of Golden Corral are as mentioned:

1. Competition from stand – alone restaurants which offer more customized food options

2. Health concerns leading to more people opting for healthier lifestyles and food options

3. Increasing competitor activity and increasing costs of operations

Golden Corral Competition
Competitors

Below are the top 3 Golden Corral competitors:

1. Old Country Buffet

2. Darden Restaurants, Inc.

3. Waffle House Inc


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Golden Corral. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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