Sbarro SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Sbarro analyses the brand by its strengths, weaknesses, opportunities & threats. In Sbarro SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Sbarro to benchmark its business & performance as compared to the competitors. Sbarro is one of the leading brands in the food & beverages sector.

The table below lists the Sbarro SWOT (Strengths, Weaknesses, Opportunities, Threats), top Sbarro competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Sbarro SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Sbarro Brand Analysis
Parent Company

Sbarro

Category

Restaurants

Sector

Food & Beverages

Tagline/ Slogan

We Don't Cut Corners

USP

pizza restaurants that specializes in New York style pizza

Sbarro STP
Segment

Food and beverages for Working Adults , Students , kids

Target Group

Pizza lovers – generally a broad category – mainly working adults and the college students

Positioning

Italian-American cuisine, pizza, pasta, salads

SWOT Analysis of Sbarro
Sbarro Strengths

Below are the Strengths in the SWOT Analysis of Sbarro:

1. Strong presence across the world with Over 1,000 locations 44 countries

2. popular for its fresh food and genuine Italian fare.
3. Multiple location types - Sbarro restaurants are located in department stores, shopping malls, airports, service areas, cinemas and college campuses

4. Sbarro’s was ranked by Pizza Today as the America’s one of the top five largest pizza chain.

Sbarro Weaknesses

Here are the weaknesses in the Sbarro SWOT Analysis:

1. Inconsistent experience due to wide presence across states & franchise partners, and low international presence

2. Unsustainable financial structure requiring restructuring – selective default or bankruptcy filing

Sbarro Opportunities

Following are the Opportunities in Sbarro SWOT Analysis:

1. Greater focus on promotional activities –create a perception of greater value for money

2. Expand aggressively in developing countries to help balance the high food & labor cost issues in developed markets

3. Tie-ups and sponsorships of events can boost the brand recognition significantly

Sbarro Threats

The threats in the SWOT Analysis of Sbarro are as mentioned:

1. Competition from standalone restaurants  with an edge through customized menu

2. Macroeconomic Factors – economic recession ,price rise of food & labor

3. High costs of operations across the country can reduce margins

CompetitionSbarro Competition
Sbarro Competitors

Below are the top 3 competitors of Sbarro:

1. Panda Restaurant Group, Inc.

2. YUM Brands

3. Noble Romans Inc.


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Sbarro. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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