Sbarro SWOT Analysis

Published in Food & Beverages category by MBA Skool Team

Sbarro is one of the leading brands in the food & beverages sector. Sbarro SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Sbarro:

Sbarro Strengths

  1. Strong presence across the world with Over 1,000 locations 44 countries
  2. popular for its fresh food and genuine Italian fare.
  3. Multiple location types - Sbarro restaurants are located in department stores, shopping malls, airports, service areas, cinemas and college campuses
  4. Sbarro’s was ranked by Pizza Today as the America’s one of the top five largest pizza chain.

Above are the strengths in the SWOT Analysis of Sbarro. The strengths of Sbarro looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Sbarro Weaknesses

  1. Inconsistent experience due to wide presence across states & franchise partners, and low international presence
  2. Unsustainable financial structure requiring restructuring – selective default or bankruptcy filing

These were the weaknesses in the Sbarro SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Sbarro Opportunities

  1. Greater focus on promotional activities –create a perception of greater value for money
  2. Expand aggressively in developing countries to help balance the high food & labor cost issues in developed markets
  3. Tie-ups and sponsorships of events can boost the brand recognition significantly

Above we covered the opportunities in Sbarro SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Sbarro Threats

  1. Competition from standalone restaurants  with an edge through customized menu
  2. Macroeconomic Factors – economic recession ,price rise of food & labor
  3. High costs of operations across the country can reduce margins

The threats in the SWOT Analysis of Sbarro are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Sbarro SWOT analysis.

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About Sbarro

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Sbarro Overview
Parent Company

Sbarro

Category

Restaurants

Sector

Food & Beverages

Tagline/ Slogan

We Don't Cut Corners

USP

pizza restaurants that specializes in New York style pizza

Sbarro STP
Segmentation

Food and beverages for Working Adults , Students , kids

Target Market

Pizza lovers – generally a broad category – mainly working adults and the college students

Positioning

Italian-American cuisine, pizza, pasta, salads


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Sbarro. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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