Published by MBA Skool Team, Last Updated: April 29, 2020
SWOT analysis of Sbarro analyses the brand by its strengths, weaknesses, opportunities & threats. In Sbarro SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Sbarro to benchmark its business & performance as compared to the competitors. Sbarro is one of the leading brands in the food & beverages sector.
The table below lists the Sbarro SWOT (Strengths, Weaknesses, Opportunities, Threats), top Sbarro competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
pizza restaurants that specializes in New York style pizza
Food and beverages for Working Adults , Students , kids
Pizza lovers – generally a broad category – mainly working adults and the college students
Italian-American cuisine, pizza, pasta, salads
SWOT Analysis of Sbarro
Below are the Strengths in the SWOT Analysis of Sbarro:
1. Strong presence across the world with Over 1,000 locations 44 countries
2. popular for its fresh food and genuine Italian fare. 3. Multiple location types - Sbarro restaurants are located in department stores, shopping malls, airports, service areas, cinemas and college campuses
4. Sbarro’s was ranked by Pizza Today as the America’s one of the top five largest pizza chain.
Here are the weaknesses in the Sbarro SWOT Analysis:
1. Inconsistent experience due to wide presence across states & franchise partners, and low international presence
3. High costs of operations across the country can reduce margins
Below are the top 3 competitors of Sbarro:
1. Panda Restaurant Group, Inc.
2. YUM Brands
3. Noble Romans Inc.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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