Zoës Kitchen SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Zoës Kitchen analyses the brand by its strengths, weaknesses, opportunities & threats. In Zoës Kitchen SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Zoës Kitchen to benchmark its business & performance as compared to the competitors. Zoës Kitchen is one of the leading brands in the food & beverages sector.

The table below lists the Zoës Kitchen SWOT (Strengths, Weaknesses, Opportunities, Threats), top Zoës Kitchen competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Zoës Kitchen SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Zoës Kitchen

Parent Company

Zoes Kitchen Inc.




Food & Beverages

Tagline/ Slogan



Provides Greek-style fast food

Zoës Kitchen STP

People who prefer to have fast food with a Greek-style cuisine

Target Group

Middle class and upper class people


Fast casual restaurant known for its greek-style food

SWOT Analysis of Zoës Kitchen
Zoës Kitchen Strengths

Below are the Strengths in the SWOT Analysis of Zoës Kitchen:

1. Presence in 130+ locations throughout USA
2. High economies of scale due to limited menu offering
3. Presence of ‘Gift Cards’ feature to maintain loyal customers
4. Variety within the limited products offered is high
5. Availability of vegetarian and vegan options
6. Availability of ‘online ordering’ facility

Zoës Kitchen Weaknesses

Here are the weaknesses in the Zoës Kitchen SWOT Analysis:

1. Menu offerings are limited
2. Greek-style menu limiting the target segment

Zoës Kitchen Opportunities

Following are the Opportunities in Zoës Kitchen SWOT Analysis:

1. Can focus more on extending the products
2. Separate menus for kids can be created to attract more families
3. Create a separate dinner menu to attract more people for dinner

Zoës Kitchen Threats

The threats in the SWOT Analysis of Zoës Kitchen are as mentioned:

1. People looking to move towards health food
2. People looking for multi-cuisine restaurants
3. Increase in price of raw materials

Zoës Kitchen Competition
Zoës Kitchen Competitors

Below are the top 3 competitors of Zoës Kitchen:

1. Chipotle
2. Panera
3. Panda


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Zoës Kitchen. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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