Published by MBA Skool Team, Last Updated: April 29, 2020
SWOT analysis of Zoës Kitchen analyses the brand by its strengths, weaknesses, opportunities & threats. In Zoës Kitchen SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Zoës Kitchen to benchmark its business & performance as compared to the competitors. Zoës Kitchen is one of the leading brands in the food & beverages sector.
The table below lists the Zoës Kitchen SWOT (Strengths, Weaknesses, Opportunities, Threats), top Zoës Kitchen competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
People who prefer to have fast food with a Greek-style cuisine
Middle class and upper class people
Fast casual restaurant known for its greek-style food
SWOT Analysis of Zoës Kitchen
Zoës Kitchen Strengths
Below are the Strengths in the SWOT Analysis of Zoës Kitchen:
1. Presence in 130+ locations throughout USA 2. High economies of scale due to limited menu offering 3. Presence of ‘Gift Cards’ feature to maintain loyal customers 4. Variety within the limited products offered is high 5. Availability of vegetarian and vegan options 6. Availability of ‘online ordering’ facility
Zoës Kitchen Weaknesses
Here are the weaknesses in the Zoës Kitchen SWOT Analysis:
1. Menu offerings are limited 2. Greek-style menu limiting the target segment
Zoës Kitchen Opportunities
Following are the Opportunities in Zoës Kitchen SWOT Analysis:
1. Can focus more on extending the products 2. Separate menus for kids can be created to attract more families 3. Create a separate dinner menu to attract more people for dinner
Zoës Kitchen Threats
The threats in the SWOT Analysis of Zoës Kitchen are as mentioned:
1. People looking to move towards health food 2. People looking for multi-cuisine restaurants 3. Increase in price of raw materials
Zoës Kitchen Competition
Zoës Kitchen Competitors
Below are the top 3 competitors of Zoës Kitchen:
1. Chipotle 2. Panera 3. Panda
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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