Zoës Kitchen SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1676

SWOT Analysis of Zoës Kitchen with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Zoës Kitchen

Parent Company

Zoes Kitchen Inc.




Food and Beverages

Tagline/ Slogan



Provides Greek-style fast food



People who prefer to have fast food with a Greek-style cuisine

Target Group

Middle class and upper class people


Fast casual restaurant known for its greek-style food

SWOT Analysis


1. Presence in 130+ locations throughout USA
2. High economies of scale due to limited menu offering
3. Presence of ‘Gift Cards’ feature to maintain loyal customers
4. Variety within the limited products offered is high
5. Availability of vegetarian and vegan options
6. Availability of ‘online ordering’ facility


1. Menu offerings are limited
2. Greek-style menu limiting the target segment


1. Can focus more on extending the products
2. Separate menus for kids can be created to attract more families
3. Create a separate dinner menu to attract more people for dinner


1. People looking to move towards health food
2. People looking for multi-cuisine restaurants
3. Increase in price of raw materials



1. Chipotle
2. Panera
3. Panda


The table above concludes the Zoës Kitchen SWOT analysis along with its marketing and brand parameters.


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