Published in Food & Beverages category by MBA Skool Team
Zoës Kitchen is one of the leading brands in the food & beverages sector. Zoës Kitchen SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Zoës Kitchen:
High economies of scale due to limited menu offering
Presence of ‘Gift Cards’ feature to maintain loyal customers
Variety within the limited products offered is high
Availability of vegetarian and vegan options
Availability of ‘online ordering’ facility
Above are the strengths in the SWOT Analysis of Zoës Kitchen. The strengths of Zoës Kitchen looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Zoës Kitchen Weaknesses
Menu offerings are limited
Greek-style menu limiting the target segment
These were the weaknesses in the Zoës Kitchen SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Zoës Kitchen Opportunities
Can focus more on extending the products
Separate menus for kids can be created to attract more families
Create a separate dinner menu to attract more people for dinner
Above we covered the opportunities in Zoës Kitchen SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Zoës Kitchen Threats
People looking to move towards health food
People looking for multi-cuisine restaurants
Increase in price of raw materials
The threats in the SWOT Analysis of Zoës Kitchen are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Zoës Kitchen SWOT analysis.
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About Zoës Kitchen
The table below gives the brand overview along with its target market, segmentation, positioning & USP
People who prefer to have fast food with a Greek-style cuisine
Middle class and upper class people
Fast casual restaurant known for its greek-style food
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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