Zoës Kitchen SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Zoës Kitchen analyses the brand by its strengths, weaknesses, opportunities & threats. In Zoës Kitchen SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Zoës Kitchen to benchmark its business & performance as compared to the competitors. Zoës Kitchen is one of the leading brands in the food & beverages sector.

The article below lists the Zoës Kitchen SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Zoës Kitchen SWOT Analysis:

SWOT Analysis of Zoës Kitchen

For Zoës Kitchen, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Zoës Kitchen Strengths

The strengths of Zoës Kitchen looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Zoës Kitchen :

1. Presence in 130+ locations throughout USA
2. High economies of scale due to limited menu offering
3. Presence of ‘Gift Cards’ feature to maintain loyal customers
4. Variety within the limited products offered is high
5. Availability of vegetarian and vegan options
6. Availability of ‘online ordering’ facility

Zoës Kitchen Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Zoës Kitchen SWOT Analysis:

1. Menu offerings are limited
2. Greek-style menu limiting the target segment


Zoës Kitchen Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Zoës Kitchen SWOT Analysis:

1. Can focus more on extending the products
2. Separate menus for kids can be created to attract more families
3. Create a separate dinner menu to attract more people for dinner

Zoës Kitchen Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Zoës Kitchen are as mentioned:

1. People looking to move towards health food
2. People looking for multi-cuisine restaurants
3. Increase in price of raw materials


Zoës Kitchen Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Zoës Kitchen:

1. Chipotle
2. Panera
3. Panda

Hence this concludes the Zoës Kitchen SWOT analysis.

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About Zoës Kitchen

Zoës Kitchen

Parent Company

Zoes Kitchen Inc.

Category

Restaurants

Sector

Food & Beverages

Tagline/ Slogan

Simple.Tasty.Fresh

USP

Provides Greek-style fast food

Zoës Kitchen STP
Segmentation

People who prefer to have fast food with a Greek-style cuisine

Target Market

Middle class and upper class people

Positioning

Fast casual restaurant known for its greek-style food

 

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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