SWOT Analysis of Veggie Grill with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Veggie Grill | |
|
Parent Company |
Veggie Grill |
|
Category |
Restaurants |
|
Sector |
|
|
Tagline/ Slogan |
You have to taste to believe |
|
USP |
Provides a nutritious vegetarian fast food menu |
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Veggie Grill STP | |
|
Segment |
People looking to have strictly vegan fast food |
|
Target Group |
Health conscious Vegetarian middle class and upper class people |
|
Positioning |
A fast casual restaurant offering vegetarian food at a premium |
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Veggie Grill SWOT Analysis | |
|
Strengths |
1. Caters to the health-conscious segment |
|
Weaknesses |
1. Brand is restricted to a few locations compared to international food chains |
|
Opportunities |
1. Creation of ‘Advance reservation’ facilities |
|
Threats |
1. People looking to have non-vegetarian food going to places that provide both vegan and non-veg food |
|
Veggie Grill Competition | |
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Competitors |
1. Native Foods Cafe |
The brandguide table above concludes the Veggie Grill SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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