Veggie Grill SWOT Analysis, Competitors & USP

Veggie Grill

Veggie Grill

Restaurants

Food & Beverages

You have to taste to believe

Provides a nutritious vegetarian fast food menu

People looking to have strictly vegan fast food

Health conscious Vegetarian middle class and upper class people

A fast casual restaurant offering vegetarian food at a premium

Below are the Strengths in the SWOT Analysis of Veggie Grill:

1. Caters to the health-conscious segment
2. Rich variety in the menu offered
3. Presence of ‘online ordering facility
4. Presence of ‘Grill Club’ to attract loyal customers
5. Not many similar players in the market
6. Achieved recent awards helping in increase of brand equity

Here are the weaknesses in the Veggie Grill SWOT Analysis:

1. Brand is restricted to a few locations compared to international food chains
2. Lack of separate menu for people of different ages

Following are the Opportunities in Veggie Grill SWOT Analysis:

1. Creation of ‘Advance reservation’ facilities
2. Creating more combos and deals to help in bringing more value for customers
3. Creation of separate kids menu to attract more families

The threats in the SWOT Analysis of Veggie Grill are as mentioned:

1. People looking to have non-vegetarian food going to places that provide both vegan and non-veg food
2. People looking to go to competitors offering at a lower price
3. Increase in price of raw materials

Below are the top 3 competitors of Veggie Grill:

1. Native Foods Cafe
2. Lyfe Kitchen
3. Tender Greens