Veggie Grill SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 5199

SWOT Analysis of Veggie Grill with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Veggie Grill

Parent Company

Veggie Grill




Food & Beverages

Tagline/ Slogan

You have to taste to believe


Provides a nutritious vegetarian fast food menu

Veggie Grill STP


People looking to have strictly vegan fast food

Target Group

Health conscious Vegetarian middle class and upper class people


A fast casual restaurant offering vegetarian food at a premium

Veggie Grill SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Veggie Grill :

1. Caters to the health-conscious segment
2. Rich variety in the menu offered
3. Presence of ‘online ordering facility
4. Presence of ‘Grill Club’ to attract loyal customers
5. Not many similar players in the market
6. Achieved recent awards helping in increase of brand equity


1. Brand is restricted to a few locations compared to international food chains
2. Lack of separate menu for people of different ages


1. Creation of ‘Advance reservation’ facilities
2. Creating more combos and deals to help in bringing more value for customers
3. Creation of separate kids menu to attract more families


1. People looking to have non-vegetarian food going to places that provide both vegan and non-veg food
2. People looking to go to competitors offering at a lower price
3. Increase in price of raw materials

Veggie Grill Competition


Below are the 3 main Veggie Grill competitors :

1. Native Foods Cafe
2. Lyfe Kitchen
3. Tender Greens


The brandguide table above concludes the Veggie Grill SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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