Veggie Grill SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Veggie Grill analyses the brand by its strengths, weaknesses, opportunities & threats. In Veggie Grill SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Veggie Grill to benchmark its business & performance as compared to the competitors. Veggie Grill is one of the leading brands in the food & beverages sector.

The table below lists the Veggie Grill SWOT (Strengths, Weaknesses, Opportunities, Threats), top Veggie Grill competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Veggie Grill SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Veggie Grill

Parent Company

Veggie Grill

Category

Restaurants

Sector

Food & Beverages

Tagline/ Slogan

You have to taste to believe

USP

Provides a nutritious vegetarian fast food menu

Veggie Grill STP
Segment

People looking to have strictly vegan fast food

Target Group

Health conscious Vegetarian middle class and upper class people

Positioning

A fast casual restaurant offering vegetarian food at a premium

SWOT Analysis of Veggie Grill
Veggie Grill Strengths

Below are the Strengths in the SWOT Analysis of Veggie Grill:

1. Caters to the health-conscious segment
2. Rich variety in the menu offered
3. Presence of ‘online ordering facility
4. Presence of ‘Grill Club’ to attract loyal customers
5. Not many similar players in the market
6. Achieved recent awards helping in increase of brand equity

Veggie Grill Weaknesses

Here are the weaknesses in the Veggie Grill SWOT Analysis:

1. Brand is restricted to a few locations compared to international food chains
2. Lack of separate menu for people of different ages

Veggie Grill Opportunities

Following are the Opportunities in Veggie Grill SWOT Analysis:

1. Creation of ‘Advance reservation’ facilities
2. Creating more combos and deals to help in bringing more value for customers
3. Creation of separate kids menu to attract more families

Veggie Grill Threats

The threats in the SWOT Analysis of Veggie Grill are as mentioned:

1. People looking to have non-vegetarian food going to places that provide both vegan and non-veg food
2. People looking to go to competitors offering at a lower price
3. Increase in price of raw materials

Veggie Grill Competition
Veggie Grill Competitors

Below are the top 3 competitors of Veggie Grill:

1. Native Foods Cafe
2. Lyfe Kitchen
3. Tender Greens

 

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Veggie Grill. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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