Tate & Lyle SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Tate & Lyle analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Tate & Lyle SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Tate & Lyle to benchmark its business & performance as compared to the competitors and industry. Tate & Lyle is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Tate & Lyle competitors and includes Tate & Lyle target market, segmentation, positioning & Unique Selling Proposition (USP).

Tate & Lyle SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Tate & Lyle Brand Analysis
Parent Company

Tate & Lyle Plc.


Food Processing


Food & Beverages

Tagline/ Slogan

Consistently First in Renewable Ingredients


Leading global provider of ingredients

Tate & Lyle STP
Tate & Lyle Segmentation

Private organizations

Tate & Lyle Target Market

Food and beverage manufacturers, textile manufacturers, animal feed compounders etc.

Tate & Lyle Positioning

Sub premium and natural products

Tate & Lyle SWOT Analysis
Tate & Lyle Strengths

Below are the Strengths in the SWOT Analysis of Tate & Lyle:

1. Average quarterly cash conversion improved significantly
2. ICD launched many new products
3. Strong organic growth in core and emerging markets
4. Growth in specialty food ingredient segment
5.Has over 14 silos for storing corn in the US for ensuring stable supply
6.Strong balance sheet performance and strong free cash flow generation
7. CSR includes various initiatives like reduction of carbon footprint, reduction of water use, waste to landfill increased

8. List of NTSE 250 index and London Stock Exchange

Tate & Lyle Weaknesses

Here are the weaknesses in the Tate & Lyle SWOT Analysis:

1. Limited brand awareness as compared big firms
2. No major presence in SME sector

Tate & Lyle Opportunities

Following are the Opportunities in Tate & Lyle SWOT Analysis:

1. Asia and Latin America are the next engine of growth
2. ICD (Innovation and Commercial Development) is a key enabler of Tate & Lyle’s growth strategy

Tate & Lyle Threats

The threats in the SWOT Analysis of Tate & Lyle are as mentioned:

1. Severe and prolonged winter esp. in the US is hurting profits badly
2. Extremely competitive markets for SPLENDA sucrose
3. Supply chain disruptions will be fatal to the company which relies on agro- products

Tate & Lyle Competition

Below are the top 3 Tate & Lyle competitors:

1.JK Sucralose


3.Bio Plus Life Sciences

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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