Au Bon Pain SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 2889

SWOT analysis of Au Bon Pain analyses the brand/company with its strengths, weaknesses, opportunities & threats. Au Bon Pain is one of the leading brands in the food & beverages sector. The table below also lists the top Au Bon Pain competitors and elaborates Au Bon Pain segmentation, targeting, positioning & USP.

Au Bon Pain

Parent Company

Au Bon Pain


Food & Beverage


Food & Beverages

Tagline/ Slogan

Good Food , served quickly


Fresh quality ingredients served quickly

Au Bon Pain STP


Diet conscious consumers who prefer healthy food

Target Group

People of all age groups


French Bakery Café

Au Bon Pain SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Au Bon Pain. Strengths are:

1. All its products have healthy ingredients & MSG free 
2. It has been voted as America’s healthiest restaurant by Grellin 
3. Brought breakthroughs in baking technology. Many new innovative technologies which was taken up by other restaurants 
4. Customized menu according to different nationalities

5. All the recipes are expertly crafted and tested in the US before they launch in other geographies

6. Acquired famous Panera Bread food chain which made it very popular

7. It has added a host of health- and diet-conscious sandwiches, wraps and soups

8. Close to 250 cafes across the world like US, India, Thailand


Here are the weaknesses in the Au Bon Pain SWOT Analysis:

1. Workforce management as frequent strikes by employees can be a concern 
2. Intense competition means limited market share


Following are the Opportunities in Au Bon Pain SWOT Analysis:

1. Aggressive expansion in Asian countries owing to changing demographics
2. Have better sales strategy by hiring out new franchisees


The threats in the SWOT Analysis of Au Bon Pain are as mentioned:

1. US food & drug regulations 
2. Increasing competition from other international & local food brands 
3.Economic downturns can cause people to reduce consumption decreasing sales

4. Value of real estate going up increasing rent cost & thus operating costs

Au Bon Pain Competition


Below are the top 3 Au Bon Pain competitors:

1. Corner bakery café 
2. Kneaders Bakery & café 
3. Boulange bakery & café

The brandguide table above concludes the Au Bon Pain SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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