Au Bon Pain SWOT Analysis
Au Bon Pain is one of the leading brands in the food & beverages sector. Au Bon Pain SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Au Bon Pain:
Quick Glance:
Au Bon Pain Strengths
- All its products have healthy ingredients & MSG free
- It has been voted as America’s healthiest restaurant by Grellin
- Brought breakthroughs in baking technology. Many new innovative technologies which was taken up by other restaurants
- Customized menu according to different nationalities
- All the recipes are expertly crafted and tested in the US before they launch in other geographies
- Acquired famous Panera Bread food chain which made it very popular
- It has added a host of health- and diet-conscious sandwiches, wraps and soups
- Close to 250 cafes across the world like US, India, Thailand
Above are the strengths in the SWOT Analysis of Au Bon Pain. The strengths of Au Bon Pain looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Au Bon Pain Weaknesses
- Workforce management as frequent strikes by employees can be a concern
- Intense competition means limited market share
These were the weaknesses in the Au Bon Pain SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Au Bon Pain Opportunities
- Aggressive expansion in Asian countries owing to changing demographics
- Have better sales strategy by hiring out new franchisees
Above we covered the opportunities in Au Bon Pain SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Au Bon Pain Threats
- US food & drug regulations
- Increasing competition from other international & local food brands
- Economic downturns can cause people to reduce consumption decreasing sales
- Value of real estate going up increasing rent cost & thus operating costs
The threats in the SWOT Analysis of Au Bon Pain are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Au Bon Pain SWOT analysis.
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About Au Bon Pain
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Au Bon Pain Overview | |
|---|---|
| Parent Company |
Au Bon Pain |
| Category |
Food & Beverage |
| Sector | |
| Tagline/ Slogan |
Good Food , served quickly |
| USP |
Fresh quality ingredients served quickly |
| Au Bon Pain STP | |
| Segmentation |
Diet conscious consumers who prefer healthy food |
| Target Market |
People of all age groups |
| Positioning |
French Bakery Café |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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