Au Bon Pain SWOT Analysis

Published in Food & Beverages category by MBA Skool Team

Here is a detailed SWOT analysis of Au Bon Pain covering strengths, weaknesses, opportunities and threats.

Au Bon Pain Strengths

  1. All its products have healthy ingredients & MSG free 
  2. It has been voted as America’s healthiest restaurant by Grellin 
  3. Brought breakthroughs in baking technology. Many new innovative technologies which was taken up by other restaurants 
  4. Customized menu according to different nationalities
  5. All the recipes are expertly crafted and tested in the US before they launch in other geographies
  6. Acquired famous Panera Bread food chain which made it very popular
  7. It has added a host of health- and diet-conscious sandwiches, wraps and soups
  8. Close to 250 cafes across the world like US, India, Thailand

Above are the strengths in the SWOT Analysis of Au Bon Pain. The strengths of Au Bon Pain looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Au Bon Pain Weaknesses

  1. Workforce management as frequent strikes by employees can be a concern 
  2. Intense competition means limited market share

These were the weaknesses in the Au Bon Pain SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Au Bon Pain Opportunities

  1. Aggressive expansion in Asian countries owing to changing demographics
  2. Have better sales strategy by hiring out new franchisees

Above we covered the opportunities in Au Bon Pain SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Au Bon Pain Threats

  1. US food & drug regulations 
  2. Increasing competition from other international & local food brands 
  3. Economic downturns can cause people to reduce consumption decreasing sales
  4. Value of real estate going up increasing rent cost & thus operating costs

The threats in the SWOT Analysis of Au Bon Pain are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

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Hence this concludes the Au Bon Pain SWOT analysis.

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About Au Bon Pain

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Au Bon Pain Overview
Parent Company

Au Bon Pain

Category

Food & Beverage

Sector

Food & Beverages

Tagline/ Slogan

Good Food , served quickly

USP

Fresh quality ingredients served quickly

Au Bon Pain STP
Segmentation

Diet conscious consumers who prefer healthy food

Target Market

People of all age groups

Positioning

French Bakery Café


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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