BoneFish Grill SWOT Analysis

Published by MBA Skool Team, Last Updated: April 29, 2020

BoneFish Grill SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of BoneFish Grill, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

BoneFish Grill is one of the leading brands in the food & beverages sector. The article below lists the BoneFish Grill SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

BoneFish Grill Strengths

The strengths of BoneFish Grill looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of BoneFish Grill :

1. Menu changes every couple of months. So there is always something new to try 
2. It has a history of partnership with several charitable organizations including American Cross.
3. Procurement process of sea food is highly regulated governed by National oceanic & atmospheric administration & issued government regulations. So quality of seafood is ensured 
4. Exclusively crafted sea food cuisines. Amazing combination of drinks & sea food

5. Presence of strong parent company give credibility

6. Over 150 stores across USA shows its  brand reach

BoneFish Grill Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the BoneFish Grill SWOT Analysis:

1. Intense competition means limited market share 
2.Limited international presence as compared to global brands


BoneFish Grill Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in BoneFish Grill SWOT Analysis:

1. Opening up new outlets in different geographies by 
having more tie ups with franchisees & opening company owned outlets 
2. Expansion of product portfolio

3.Develop better marketing expertise as compared to other brands

BoneFish Grill Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of BoneFish Grill are as mentioned:

1. Growing competition from other international & local brands which means threats of declining market share 
2. Increasing operating cost (logistics, real estate ) which can decrease the profits

Read Similar SWOT analysis

Hence this concludes the BoneFish Grill SWOT analysis.

Continue reading more about the brand/company.

About BoneFish Grill

BoneFish Grill Overview
Parent Company

Bloomin Brands

Category

Restaurant

Sector

Food & Beverages

Tagline/ Slogan

Incredible served daily

USP

Wood grilled fish & variety of seafood’s with some signature dishes like Bang Bang shrimp , oysters, Maryland crab cakes , Lobster rolls

BoneFish Grill STP
Segmentation

Seafood lovers

Target Market

Targeted towards affluent customers seeking variety in seafood dishes

Positioning

American casual dining seafood restaurant and bar


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to BoneFish Grill. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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