BoneFish Grill SWOT Analysis, Competitors & USP

Bloomin Brands

Restaurant

Food & Beverages

Incredible served daily

Wood grilled fish & variety of seafood’s with some signature dishes like Bang Bang shrimp , oysters, Maryland crab cakes , Lobster rolls

Seafood lovers

Targeted towards affluent customers seeking variety in seafood dishes

American casual dining seafood restaurant and bar

Below are the Strengths in the SWOT Analysis of BoneFish Grill:

1. Menu changes every couple of months. So there is always something new to try 
2. It has a history of partnership with several charitable organizations including American Cross.
3. Procurement process of sea food is highly regulated governed by National oceanic & atmospheric administration & issued government regulations. So quality of seafood is ensured 
4. Exclusively crafted sea food cuisines. Amazing combination of drinks & sea food

5. Presence of strong parent company give credibility

6. Over 150 stores across USA shows its  brand reach

Here are the weaknesses in the BoneFish Grill SWOT Analysis:

1. Intense competition means limited market share 
2.Limited international presence as compared to global brands

Following are the Opportunities in BoneFish Grill SWOT Analysis:

1. Opening up new outlets in different geographies by 
having more tie ups with franchisees & opening company owned outlets 
2. Expansion of product portfolio

3.Develop better marketing expertise as compared to other brands

The threats in the SWOT Analysis of BoneFish Grill are as mentioned:

1. Growing competition from other international & local brands which means threats of declining market share 
2. Increasing operating cost (logistics, real estate ) which can decrease the profits

Below are the top 3 competitors of BoneFish Grill:

1. Brio Tuscan

2.Carrabba’s Italian Grill

3. Outback Steakhouse