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BoneFish Grill SWOT Analysis

Here is a detailed SWOT analysis of BoneFish Grill covering strengths, weaknesses, opportunities and threats.

Published by MBA Skool Team in Food & Beverages category Read time:

BoneFish Grill Strengths

  1. Menu changes every couple of months. So there is always something new to try 
  2. It has a history of partnership with several charitable organizations including American Cross.
  3. Procurement process of sea food is highly regulated governed by National oceanic & atmospheric administration & issued government regulations. So quality of seafood is ensured 
  4. Exclusively crafted sea food cuisines. Amazing combination of drinks & sea food
  5. Presence of strong parent company give credibility
  6. Over 150 stores across USA shows itsbrand reach

Above are the strengths in the SWOT Analysis of BoneFish Grill. The strengths of BoneFish Grill looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

BoneFish Grill Weaknesses

  1. Intense competition means limited market share 
  2. Limited international presence as compared to global brands

These were the weaknesses in the BoneFish Grill SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

BoneFish Grill Opportunities

  1. Opening up new outlets in different geographies by 
  2. having more tie ups with franchisees & opening company owned outlets 
  3. Expansion of product portfolio
  4. Develop better marketing expertise as compared to other brands

Above we covered the opportunities in BoneFish Grill SWOT Analysis. The opportunities for any brand can include prospects of future growth.

BoneFish Grill Threats

  1. Growing competition from other international & local brands which means threats of declining market share 
  2. Increasing operating cost (logistics, real estate ) which can decrease the profits

The threats in the SWOT Analysis of BoneFish Grill are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the BoneFish Grill SWOT analysis.

About BoneFish Grill

The table below gives the brand overview along with its target market, segmentation, positioning & USP

BoneFish Grill Overview
Parent Company

Bloomin Brands
Category

Restaurant
Sector

Food & Beverages
Tagline/ Slogan

Incredible served daily
USP

Wood grilled fish & variety of seafood’s with some signature dishes like Bang Bang shrimp , oysters, Maryland crab cakes , Lobster rolls
BoneFish Grill STP
Segmentation

Seafood lovers
Target Market

Targeted towards affluent customers seeking variety in seafood dishes
Positioning

American casual dining seafood restaurant and bar


This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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