BoneFish Grill SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 2814

SWOT Analysis of BoneFish Grill with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

BoneFish Grill

Parent Company

Bloomin Brands




Food & Beverages

Tagline/ Slogan

Incredible served daily


Wood grilled fish & variety of seafood’s with some signature dishes like Bang Bang shrimp , oysters, Maryland crab cakes , Lobster rolls

BoneFish Grill STP


Seafood lovers

Target Group

Targeted towards affluent customers seeking variety in seafood dishes


American casual dining seafood restaurant and bar

BoneFish Grill SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of BoneFish Grill. Strengths are:

1. Menu changes every couple of months. So there is always something new to try 
2. It has a history of partnership with several charitable organizations including American Cross.
3. Procurement process of sea food is highly regulated governed by National oceanic & atmospheric administration & issued government regulations. So quality of seafood is ensured 
4. Exclusively crafted sea food cuisines. Amazing combination of drinks & sea food

5. Presence of strong parent company give credibility

6. Over 150 stores across USA shows its  brand reach


Here are the weaknesses of BoneFish Grill :

1. Intense competition means limited market share 
2.Limited international presence as compared to global brands


Following are the Opportunities of BoneFish Grill :

1. Opening up new outlets in different geographies by 
having more tie ups with franchisees & opening company owned outlets 
2. Expansion of product portfolio

3.Develop better marketing expertise as compared to other brands


The threats of BoneFish Grill are as mentioned :

1. Growing competition from other international & local brands which means threats of declining market share 
2. Increasing operating cost (logistics, real estate ) which can decrease the profits

BoneFish Grill Competition


Below are the 3 main BoneFish Grill competitors :

1. Brio Tuscan

2.Carrabba’s Italian Grill

3. Outback Steakhouse

The brandguide table above concludes the BoneFish Grill SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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