BoneFish Grill SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of BoneFish Grill analyses the brand by its strengths, weaknesses, opportunities & threats. In BoneFish Grill SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like BoneFish Grill to benchmark its business & performance as compared to the competitors. BoneFish Grill is one of the leading brands in the food & beverages sector.

The table below lists the BoneFish Grill SWOT (Strengths, Weaknesses, Opportunities, Threats), top BoneFish Grill competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

BoneFish Grill SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
BoneFish Grill Brand Analysis
Parent Company

Bloomin Brands

Category

Restaurant

Sector

Food & Beverages

Tagline/ Slogan

Incredible served daily

USP

Wood grilled fish & variety of seafood’s with some signature dishes like Bang Bang shrimp , oysters, Maryland crab cakes , Lobster rolls

BoneFish Grill STP
Segment

Seafood lovers

Target Group

Targeted towards affluent customers seeking variety in seafood dishes

Positioning

American casual dining seafood restaurant and bar

SWOT Analysis of BoneFish Grill
BoneFish Grill Strengths

Below are the Strengths in the SWOT Analysis of BoneFish Grill:

1. Menu changes every couple of months. So there is always something new to try 
2. It has a history of partnership with several charitable organizations including American Cross.
3. Procurement process of sea food is highly regulated governed by National oceanic & atmospheric administration & issued government regulations. So quality of seafood is ensured 
4. Exclusively crafted sea food cuisines. Amazing combination of drinks & sea food

5. Presence of strong parent company give credibility

6. Over 150 stores across USA shows its  brand reach

BoneFish Grill Weaknesses

Here are the weaknesses in the BoneFish Grill SWOT Analysis:

1. Intense competition means limited market share 
2.Limited international presence as compared to global brands

BoneFish Grill Opportunities

Following are the Opportunities in BoneFish Grill SWOT Analysis:

1. Opening up new outlets in different geographies by 
having more tie ups with franchisees & opening company owned outlets 
2. Expansion of product portfolio

3.Develop better marketing expertise as compared to other brands

BoneFish Grill Threats

The threats in the SWOT Analysis of BoneFish Grill are as mentioned:

1. Growing competition from other international & local brands which means threats of declining market share 
2. Increasing operating cost (logistics, real estate ) which can decrease the profits

BoneFish Grill Competition
BoneFish Grill Competitors

Below are the top 3 competitors of BoneFish Grill:

1. Brio Tuscan

2.Carrabba’s Italian Grill

3. Outback Steakhouse


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to BoneFish Grill. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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