BoneFish Grill SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of BoneFish Grill analyses the brand by its strengths, weaknesses, opportunities & threats. In BoneFish Grill SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like BoneFish Grill to benchmark its business & performance as compared to the competitors. BoneFish Grill is one of the leading brands in the food & beverages sector.

The article below lists the BoneFish Grill SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the BoneFish Grill SWOT Analysis:

SWOT Analysis of BoneFish Grill

For BoneFish Grill, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

BoneFish Grill Strengths

The strengths of BoneFish Grill looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of BoneFish Grill :

1. Menu changes every couple of months. So there is always something new to try 
2. It has a history of partnership with several charitable organizations including American Cross.
3. Procurement process of sea food is highly regulated governed by National oceanic & atmospheric administration & issued government regulations. So quality of seafood is ensured 
4. Exclusively crafted sea food cuisines. Amazing combination of drinks & sea food

5. Presence of strong parent company give credibility

6. Over 150 stores across USA shows its  brand reach

BoneFish Grill Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the BoneFish Grill SWOT Analysis:

1. Intense competition means limited market share 
2.Limited international presence as compared to global brands

BoneFish Grill Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in BoneFish Grill SWOT Analysis:

1. Opening up new outlets in different geographies by 
having more tie ups with franchisees & opening company owned outlets 
2. Expansion of product portfolio

3.Develop better marketing expertise as compared to other brands

BoneFish Grill Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of BoneFish Grill are as mentioned:

1. Growing competition from other international & local brands which means threats of declining market share 
2. Increasing operating cost (logistics, real estate ) which can decrease the profits

BoneFish Grill Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of BoneFish Grill:

1. Brio Tuscan

2.Carrabba’s Italian Grill

3. Outback Steakhouse

Hence this concludes the BoneFish Grill SWOT analysis.

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About BoneFish Grill

BoneFish Grill Overview
Parent Company

Bloomin Brands




Food & Beverages

Tagline/ Slogan

Incredible served daily


Wood grilled fish & variety of seafood’s with some signature dishes like Bang Bang shrimp , oysters, Maryland crab cakes , Lobster rolls

BoneFish Grill STP

Seafood lovers

Target Market

Targeted towards affluent customers seeking variety in seafood dishes


American casual dining seafood restaurant and bar

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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