Published in Food & Beverages category by MBA Skool Team
Twinings is one of the leading brands in the food & beverages sector. Twinings SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Twinings:
Oldest use company logo, give it’s a rich heritage brand status
Founding member of Ethical Tea Partnership
Rich image heritage
Offers wide variety of tea products
Immense contribution towards social responsibility has enhanced its brand image
Above are the strengths in the SWOT Analysis of Twinings. The strengths of Twinings looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Despite strong brand, awareness is not as much some other prominent brands
Intense competition means limited market share
These were the weaknesses in the Twinings SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
To live up to its ethical business structure
Strategic tie-ups to promote the sale of Tea
To increase market share
Above we covered the opportunities in Twinings SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Declining rate of Tea consumers
Changing preferences can reduce share
Price wars can be a concern
The threats in the SWOT Analysis of Twinings are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Twinings SWOT analysis.
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The table below gives the brand overview along with its target market, segmentation, positioning & USP
People , organization and retails chains indulged in consumption and selling of Tea and its products
Thousands of tea drinkers worldwide
A versatile and a heritage brand
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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