Twinings SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Twinings analyses the brand by its strengths, weaknesses, opportunities & threats. In Twinings SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Twinings to benchmark its business & performance as compared to the competitors. Twinings is one of the leading brands in the food & beverages sector.

The table below lists the Twinings SWOT (Strengths, Weaknesses, Opportunities, Threats), top Twinings competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Twinings SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Twinings Brand Analysis
Parent Company

Associated British Foods


Tea manufacturer


Food & Beverages

Tagline/ Slogan

Gets you back to you


Over 300 years of expertise in tea

Twinings STP

People , organization and retails chains indulged in consumption and selling of Tea and its products

Target Group

Thousands of tea drinkers worldwide


A versatile and a heritage brand

SWOT Analysis of Twinings
Twinings Strengths

Below are the Strengths in the SWOT Analysis of Twinings:

1. Oldest use company logo, give it’s a rich heritage brand status 
2.Founding member of Ethical Tea Partnership 
3. Rich image heritage 
4. Offers wide variety of tea products
5. Immense contribution towards social responsibility has enhanced its brand image

Twinings Weaknesses

Here are the weaknesses in the Twinings SWOT Analysis:

1. Despite strong brand, awareness is not as much some other prominent brands
2. Intense competition means limited market share

Twinings Opportunities

Following are the Opportunities in Twinings SWOT Analysis:

1. To live up to its ethical business structure
2.Strategic tie-ups to promote the sale of Tea
3.To increase market share

Twinings Threats

The threats in the SWOT Analysis of Twinings are as mentioned:

1.Declining rate of Tea consumers
2.Changing preferences can reduce share
3.Price wars can be a concern

Twinings Competition
Twinings Competitors

Below are the top 3 competitors of Twinings:

1.Nestle S.A.
2.Sudzucker AG

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Twinings. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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