Moe’s Southwest Grill SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Moe’s Southwest Grill analyses the brand by its strengths, weaknesses, opportunities & threats. In Moe’s Southwest Grill SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Moe’s Southwest Grill to benchmark its business & performance as compared to the competitors. Moe’s Southwest Grill is one of the leading brands in the food & beverages sector.

The article below lists the Moe’s Southwest Grill SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Moe’s Southwest Grill SWOT Analysis:

SWOT Analysis of Moe’s Southwest Grill

For Moe’s Southwest Grill, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Moe’s Southwest Grill Strengths

The strengths of Moe’s Southwest Grill looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Moe’s Southwest Grill :

1. The number of Moe's locations increased to over 550 in the US after signing 120 new franchises in six months.

2. Moe’s uses a variety of media systems to communicate and interact with their customers, which is a major factor to Moe’s success. For ex - For instance, they show all the different ingredients that you can put in your burrito, taco, or quesadilla on most of their media systems.

3. Provides “high quality” and “delicious” fresh food to customers

4. They also have catering facilities also

5. One can create customized menu according to his/her tastes

6. It serves all natural chicken

7. 100% sirloin grass fed steak

8. Signature Homewrecker burrito , made to order Tex-Mex food with all emphasis on natural ingredients is a staple diet for more than 10 years

Moe’s Southwest Grill Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Moe’s Southwest Grill SWOT Analysis:

1. It doesn’t have delivery or reservation options. Keeping in mind the huge popularity of Moe’s the business can grow if it has these options

2. Limited geographic reach and brand awareness as compared to globally popular food chains

Moe’s Southwest Grill Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Moe’s Southwest Grill SWOT Analysis:

1. More & more people becoming health conscious it should have more healthier menus

2. Most of the Moe’s are located only in bigger cities . Hence it expand in areas like New River Valley keeping in and increasing purchasing capacity

3. Moe’s does not have name recognition in the fast food segment, of other chains such as Wendy’s, McDonalds or Burger King.

Moe’s Southwest Grill Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Moe’s Southwest Grill are as mentioned:

1. Stiff competition from players like Panera Bread which offer large number of healthier options

2. It doesn’t have a drive through concept , most of the competitors are offering drive through concept

Moe’s Southwest Grill Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Moe’s Southwest Grill:

1. Chipotle

2. Qdoba

3. Café Rio

Hence this concludes the Moe’s Southwest Grill SWOT analysis.

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About Moe’s Southwest Grill

Moe’s Southwest Grill

Parent Company

Focus Brands




Food & Beverages

Tagline/ Slogan

Welcome to Moes


Serves southwest cuisine while at the same time allowing you to personalize your order. The ability to customize your burrito, taco, quesadilla, and even nachos exactly how you want them.

Moe’s Southwest Grill STP

People who love grilled food items

Target Market

Middle to upper class , customers who want high quality food


Fast Casual Mexican restaurant

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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