Potbelly Sandwich Works SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

Potbelly Sandwich Works SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Potbelly Sandwich Works, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Potbelly Sandwich Works to benchmark its business & performance as compared to the competitors, and make strategic improvements. Potbelly Sandwich Works is one of the leading brands in the food & beverages sector.

The article below lists the Potbelly Sandwich Works SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Potbelly Sandwich Works SWOT Analysis:

SWOT Analysis of Potbelly Sandwich Works

For Potbelly Sandwich Works, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Potbelly Sandwich Works Strengths

The strengths of Potbelly Sandwich Works looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Potbelly Sandwich Works :

1. Good ambience , live music with some famous musicians during the lunch hours.

2. Potbelly's menu features a variety of sandwiches that are all served hot on regular or multigrain wheat bread. All sandwiches can be ordered "thin-cut" style, in which one third of the bread is cut out.

3.Exhaustive outlet network - Potbelly has close to 300 quick-service restaurants that specialize in fresh-made sandwiches across many states in US

4. They also serve salads, soup, and chili, as well as homemade cookies, ice cream, and smoothies.

5. Specialty items as its four-meat stacker called A Wreck is highly popular

6. It was the first restaurant to introduce the drive through concept

7. Strong financial position of the company

Potbelly Sandwich Works Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Potbelly Sandwich Works SWOT Analysis:

1. Intense competition in the sector means limited service differentiation and slow market share growth

2. No delivery option is available

Potbelly Sandwich Works Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Potbelly Sandwich Works SWOT Analysis:

1. Growing demand , income level is at a constant increase

2. New markets, new products and services

3. Expanding grocery store business

4. Having delivery options as it will be able to reach out to more number of people

Potbelly Sandwich Works Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Potbelly Sandwich Works are as mentioned:

1. Increasing competitors

2. Rising cost of raw materials & other operating costs

3. US food & drug regulations

Potbelly Sandwich Works Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Potbelly Sandwich Works:

1. Doctor's Associates Inc

2. The Quizno's Master LLC

3. Jimmy John’s Franchise, LLC

Hence this concludes the Potbelly Sandwich Works SWOT analysis.

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About Potbelly Sandwich Works

Potbelly Sandwich Works Overview
Parent Company

Potbelly Corporation




Food & Beverages

Tagline/ Slogan

Good vibes great sandwiches


simple, made-to-order food, the "neighborhood feel" concept

Potbelly Sandwich Works STP

Food lovers

Target Market

Family friends , people of age group between 20-40


Quick service restaurants

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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