Potbelly Sandwich Works SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Potbelly Sandwich Works analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Potbelly Sandwich Works SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Potbelly Sandwich Works to benchmark its business & performance as compared to the competitors and industry. Potbelly Sandwich Works is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Potbelly Sandwich Works competitors and includes Potbelly Sandwich Works target market, segmentation, positioning & Unique Selling Proposition (USP).

Potbelly Sandwich Works SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Potbelly Sandwich Works Brand Analysis
Parent Company

Potbelly Corporation




Food & Beverages

Tagline/ Slogan

Good vibes great sandwiches


simple, made-to-order food, the "neighborhood feel" concept

Potbelly Sandwich Works STP
Potbelly Sandwich Works Segmentation

Food lovers

Potbelly Sandwich Works Target Market

Family friends , people of age group between 20-40

Potbelly Sandwich Works Positioning

Quick service restaurants

Potbelly Sandwich Works SWOT Analysis
Potbelly Sandwich Works Strengths

Below are the Strengths in the SWOT Analysis of Potbelly Sandwich Works:

1. Good ambience , live music with some famous musicians during the lunch hours.

2. Potbelly's menu features a variety of sandwiches that are all served hot on regular or multigrain wheat bread. All sandwiches can be ordered "thin-cut" style, in which one third of the bread is cut out.

3.Exhaustive outlet network - Potbelly has close to 300 quick-service restaurants that specialize in fresh-made sandwiches across many states in US

4. They also serve salads, soup, and chili, as well as homemade cookies, ice cream, and smoothies.

5. Specialty items as its four-meat stacker called A Wreck is highly popular

6. It was the first restaurant to introduce the drive through concept

7. Strong financial position of the company

Potbelly Sandwich Works Weaknesses

Here are the weaknesses in the Potbelly Sandwich Works SWOT Analysis:

1. Intense competition in the sector means limited service differentiation and slow market share growth

2. No delivery option is available

Potbelly Sandwich Works Opportunities

Following are the Opportunities in Potbelly Sandwich Works SWOT Analysis:

1. Growing demand , income level is at a constant increase

2. New markets, new products and services

3. Expanding grocery store business

4. Having delivery options as it will be able to reach out to more number of people

Potbelly Sandwich Works Threats

The threats in the SWOT Analysis of Potbelly Sandwich Works are as mentioned:

1. Increasing competitors

2. Rising cost of raw materials & other operating costs

3. US food & drug regulations

Potbelly Sandwich Works Competition

Below are the top 3 Potbelly Sandwich Works competitors:

1. Doctor's Associates Inc

2. The Quizno's Master LLC

3. Jimmy John’s Franchise, LLC

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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