Potbelly Sandwich Works SWOT Analysis, Competitors, STP & USP
SWOT analysis of Potbelly Sandwich Works analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Potbelly Sandwich Works SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Potbelly Sandwich Works to benchmark its business & performance as compared to the competitors and industry. Potbelly Sandwich Works is one of the leading brands in the food & beverages sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Potbelly Sandwich Works competitors and includes Potbelly Sandwich Works target market, segmentation, positioning & Unique Selling Proposition (USP).
| Potbelly Sandwich Works Brand Analysis | |
|---|---|
| Parent Company |
Potbelly Corporation |
| Category |
Restaurant |
| Sector | |
| Tagline/ Slogan |
Good vibes great sandwiches |
| USP |
simple, made-to-order food, the "neighborhood feel" concept |
| Potbelly Sandwich Works STP | |
| Potbelly Sandwich Works Segmentation |
Food lovers |
| Potbelly Sandwich Works Target Market |
Family friends , people of age group between 20-40 |
| Potbelly Sandwich Works Positioning |
Quick service restaurants |
| Potbelly Sandwich Works SWOT Analysis | |
| Potbelly Sandwich Works Strengths |
Below are the Strengths in the SWOT Analysis of Potbelly Sandwich Works: 1. Good ambience , live music with some famous musicians during the lunch hours. 2. Potbelly's menu features a variety of sandwiches that are all served hot on regular or multigrain wheat bread. All sandwiches can be ordered "thin-cut" style, in which one third of the bread is cut out. 3.Exhaustive outlet network - Potbelly has close to 300 quick-service restaurants that specialize in fresh-made sandwiches across many states in US 4. They also serve salads, soup, and chili, as well as homemade cookies, ice cream, and smoothies. 5. Specialty items as its four-meat stacker called A Wreck is highly popular 6. It was the first restaurant to introduce the drive through concept 7. Strong financial position of the company |
| Potbelly Sandwich Works Weaknesses |
Here are the weaknesses in the Potbelly Sandwich Works SWOT Analysis: 1. Intense competition in the sector means limited service differentiation and slow market share growth 2. No delivery option is available |
| Potbelly Sandwich Works Opportunities |
Following are the Opportunities in Potbelly Sandwich Works SWOT Analysis: 1. Growing demand , income level is at a constant increase 2. New markets, new products and services 3. Expanding grocery store business 4. Having delivery options as it will be able to reach out to more number of people |
| Potbelly Sandwich Works Threats |
The threats in the SWOT Analysis of Potbelly Sandwich Works are as mentioned: 1. Increasing competitors 2. Rising cost of raw materials & other operating costs 3. US food & drug regulations |
| Potbelly Sandwich Works Competition | |
| Competitors |
Below are the top 3 Potbelly Sandwich Works competitors: 1. Doctor's Associates Inc 2. The Quizno's Master LLC 3. Jimmy John’s Franchise, LLC |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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