Potbelly Sandwich Works SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1293

SWOT Analysis of Potbelly Sandwich Works with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Potbelly Sandwich Works

Parent Company

Potbelly Corporation




Food & beverage

Tagline/ Slogan

Good vibes great sandwiches


simple, made-to-order food, the "neighborhood feel" concept


Food lovers

Target Group

Family friends , people of age group between 20-40


Quick service restaurants

SWOT Analysis


1. Good ambience , live music with some famous musicians during the lunch hours.

2. Potbelly's menu features a variety of sandwiches that are all served hot on regular or multigrain wheat bread. All sandwiches can be ordered "thin-cut" style, in which one third of the bread is cut out.

3.Exhaustive outlet network - Potbelly has close to 300 quick-service restaurants that specialize in fresh-made sandwiches across many states in US

4. They also serve salads, soup, and chili, as well as homemade cookies, ice cream, and smoothies.

5. Specialty items as its four-meat stacker called A Wreck is highly popular

6. It was the first restaurant to introduce the drive through concept

7. Strong financial position of the company


1. Intense competition in the sector means limited service differentiation and slow market share growth

2. No delivery option is available


1. Growing demand , income level is at a constant increase

2. New markets, new products and services

3. Expanding grocery store business

4. Including wine collection & other alcoholic beverages in its menu

5. Having delivery options as it will be able to reach out to more number of people


1. Increasing competitors

2. Rising cost of raw materials & other operating costs

3. US food & drug regulations



1. Doctor's Associates Inc

2. The Quizno's Master LLC

3. Jimmy John’s Franchise, LLC

The table above concludes the Potbelly Sandwich Works SWOT analysis along with its marketing and brand parameters.


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