Potbelly Sandwich Works SWOT Analysis, Competitors & USP
Published by MBA Skool Team, Last Updated: April 29, 2020
SWOT analysis of Potbelly Sandwich Works analyses the brand by its strengths, weaknesses, opportunities & threats. In Potbelly Sandwich Works SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Potbelly Sandwich Works to benchmark its business & performance as compared to the competitors. Potbelly Sandwich Works is one of the leading brands in the food & beverages sector.
The article below lists the Potbelly Sandwich Works SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Potbelly Sandwich Works SWOT Analysis:
For Potbelly Sandwich Works, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
Potbelly Sandwich Works Strengths
The strengths of Potbelly Sandwich Works looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Potbelly Sandwich Works :
1. Good ambience , live music with some famous musicians during the lunch hours.
2. Potbelly's menu features a variety of sandwiches that are all served hot on regular or multigrain wheat bread. All sandwiches can be ordered "thin-cut" style, in which one third of the bread is cut out.
3.Exhaustive outlet network - Potbelly has close to 300 quick-service restaurants that specialize in fresh-made sandwiches across many states in US
4. They also serve salads, soup, and chili, as well as homemade cookies, ice cream, and smoothies.
5. Specialty items as its four-meat stacker called A Wreck is highly popular
6. It was the first restaurant to introduce the drive through concept
7. Strong financial position of the company
Potbelly Sandwich Works Weaknesses
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Potbelly Sandwich Works SWOT Analysis:
1. Intense competition in the sector means limited service differentiation and slow market share growth
2. No delivery option is available
Potbelly Sandwich Works Opportunities
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Potbelly Sandwich Works SWOT Analysis:
1. Growing demand , income level is at a constant increase
2. New markets, new products and services
3. Expanding grocery store business
4. Having delivery options as it will be able to reach out to more number of people
Potbelly Sandwich Works Threats
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Potbelly Sandwich Works are as mentioned:
1. Increasing competitors
2. Rising cost of raw materials & other operating costs
3. US food & drug regulations
Potbelly Sandwich Works Competitors
There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Potbelly Sandwich Works:
1. Doctor's Associates Inc
2. The Quizno's Master LLC
3. Jimmy John’s Franchise, LLC
Hence this concludes the Potbelly Sandwich Works SWOT analysis.
simple, made-to-order food, the "neighborhood feel" concept
Potbelly Sandwich Works STP
Family friends , people of age group between 20-40
Quick service restaurants
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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