Mad Over Donuts SWOT Analysis, Competitors & USP
SWOT analysis of Mad Over Donuts analyses the brand by its strengths, weaknesses, opportunities & threats. In Mad Over Donuts SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Mad Over Donuts to benchmark its business & performance as compared to the competitors. Mad Over Donuts is one of the leading brands in the food & beverages sector.
The table below lists the Mad Over Donuts SWOT (Strengths, Weaknesses, Opportunities, Threats), top Mad Over Donuts competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
|
Mad Over Donuts | |
| Parent Company |
Mad Over Donuts |
|---|---|
| Category |
Fast Food Eating Joints |
| Sector | |
| Tagline/ Slogan |
Love at first bite |
| USP |
India’s first donut chain serving fresh and good quality donuts |
| Mad Over Donuts STP | |
| Segment |
People who want to have donuts |
| Target Group |
Kids and youth |
| Positioning |
As India’s very own donut chain serving wide variety of fresh and tasty donuts |
| SWOT Analysis of Mad Over Donuts | |
| Mad Over Donuts Strengths |
Below are the Strengths in the SWOT Analysis of Mad Over Donuts: 1.Wide variety of donuts – ringed and filled donuts 5.A well-recognized brand |
| Mad Over Donuts Weaknesses |
Here are the weaknesses in the Mad Over Donuts SWOT Analysis: 1.Competition from the entry of international giants like Dunkin Donuts and Krispy Kreme means less market share |
| Mad Over Donuts Opportunities |
Following are the Opportunities in Mad Over Donuts SWOT Analysis: 1.Expansion throughout the country 4.Most of the population of India is young and open to western fast food 5.Increase reach through online marketing 6.Advertise and market aggressively to reach out to the customers 7.Introduce online ordering and delivery and also via phone 8.Sponsorships and tieups |
| Mad Over Donuts Threats |
The threats in the SWOT Analysis of Mad Over Donuts are as mentioned: 1.Entry and expansion of global donut makers like Krispy Kreme and Dunkin Donuts |
| Mad Over Donuts Competition | |
| Mad Over Donuts Competitors |
Below are the top 2 competitors of Mad Over Donuts: 1.Dunkin Donuts |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Mad Over Donuts. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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