Mad Over Donuts SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 5440

SWOT analysis of Mad Over Donuts analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Mad Over Donuts SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Mad Over Donuts to benchmark its business & performance as compared to the competitors and industry. Mad Over Donuts is one of the leading brands in the food & beverages sector. The table below also lists the top Mad Over Donuts competitors and elaborates Mad Over Donuts market segmentation, target group, positioning & Unique Selling Proposition (USP).

Mad Over Donuts SWOT, Competitors, Marketing STP & Brand analysis Table

Mad Over Donuts

Parent Company

Mad Over Donuts


Fast Food Eating Joints


Food & Beverages

Tagline/ Slogan

Love at first bite


India’s first donut chain serving fresh and good quality donuts

Mad Over Donuts STP

People who want to have donuts

Target Group

Kids and youth


As India’s very own donut chain serving wide variety of fresh and tasty donuts

Mad Over Donuts SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Mad Over Donuts. Strengths are:

1.Wide variety of donuts – ringed and filled donuts
2. Popular for its quality
3. India’s first donut chain
4. Presence in Mumbai, Pune and Delhi with more than 30 locations and expanding

5.A well-recognized brand


Here are the weaknesses in the Mad Over Donuts SWOT Analysis:

1.Competition from the entry of international giants like Dunkin Donuts and Krispy Kreme means  less market share
2.Low reach with less branches
3.Donuts is a new snack for many countries, so it will require time to get popular


Following are the Opportunities in Mad Over Donuts SWOT Analysis:

1.Expansion throughout the country
2.Adding newer flavors of donuts and coffee to the menu
3.Increase in the disposable income of Indians

4.Most of the population of India is young and open to western fast food

5.Increase reach through online marketing

6.Advertise and market aggressively to reach out to the customers

7.Introduce online ordering and delivery and also via phone

8.Sponsorships and tieups


The threats in the SWOT Analysis of Mad Over Donuts are as mentioned:

1.Entry and expansion of global donut makers like Krispy Kreme and Dunkin Donuts
3.Economic instability

Mad Over Donuts Competition

Below are the top 2 Mad Over Donuts competitors:

1.Dunkin Donuts
2.Krispy Kreme

The brandguide table above concludes the Mad Over Donuts SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Mad Over Donuts. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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