Mad Over Donuts SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Mad Over Donuts

Mad Over Donuts

Fast Food Eating Joints

Food & Beverages

Love at first bite

India’s first donut chain serving fresh and good quality donuts

People who want to have donuts

Kids and youth

As India’s very own donut chain serving wide variety of fresh and tasty donuts

Below are the Strengths in the SWOT Analysis of Mad Over Donuts:

1.Wide variety of donuts – ringed and filled donuts
2. Popular for its quality
3. India’s first donut chain
4. Presence in Mumbai, Pune and Delhi with more than 30 locations and expanding

5.A well-recognized brand

Here are the weaknesses in the Mad Over Donuts SWOT Analysis:

1.Competition from the entry of international giants like Dunkin Donuts and Krispy Kreme means  less market share
2.Low reach with less branches
3.Donuts is a new snack for many countries, so it will require time to get popular

Following are the Opportunities in Mad Over Donuts SWOT Analysis:

1.Expansion throughout the country
2.Adding newer flavors of donuts and coffee to the menu
3.Increase in the disposable income of Indians

4.Most of the population of India is young and open to western fast food

5.Increase reach through online marketing

6.Advertise and market aggressively to reach out to the customers

7.Introduce online ordering and delivery and also via phone

8.Sponsorships and tieups

The threats in the SWOT Analysis of Mad Over Donuts are as mentioned:

1.Entry and expansion of global donut makers like Krispy Kreme and Dunkin Donuts
2.Inflation
3.Economic instability

Below are the top 2 Mad Over Donuts competitors:

1.Dunkin Donuts
2.Krispy Kreme