Mad Over Donuts SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Mad Over Donuts analyses the brand by its strengths, weaknesses, opportunities & threats. In Mad Over Donuts SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Mad Over Donuts to benchmark its business & performance as compared to the competitors. Mad Over Donuts is one of the leading brands in the food & beverages sector.

The article below lists the Mad Over Donuts SWOT (Strengths, Weaknesses, Opportunities, Threats), top Mad Over Donuts competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Mad Over Donuts

Mad Over Donuts

Parent Company

Mad Over Donuts

Category

Fast Food Eating Joints

Sector

Food & Beverages

Tagline/ Slogan

Love at first bite

USP

India’s first donut chain serving fresh and good quality donuts

Mad Over Donuts STP
Segmentation

People who want to have donuts

Target Market

Kids and youth

Positioning

As India’s very own donut chain serving wide variety of fresh and tasty donuts

SWOT Analysis of Mad Over Donuts

For Mad Over Donuts, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Mad Over Donuts SWOT Analysis:

Mad Over Donuts Strengths

The strengths of Mad Over Donuts looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Mad Over Donuts :

1.Wide variety of donuts – ringed and filled donuts
2. Popular for its quality
3. India’s first donut chain
4. Presence in Mumbai, Pune and Delhi with more than 30 locations and expanding

5.A well-recognized brand

Mad Over Donuts Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Mad Over Donuts SWOT Analysis:

1.Competition from the entry of international giants like Dunkin Donuts and Krispy Kreme means  less market share
2.Low reach with less branches
3.Donuts is a new snack for many countries, so it will require time to get popular


Mad Over Donuts Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Mad Over Donuts SWOT Analysis:

1.Expansion throughout the country
2.Adding newer flavors of donuts and coffee to the menu
3.Increase in the disposable income of Indians

4.Most of the population of India is young and open to western fast food

5.Increase reach through online marketing

6.Advertise and market aggressively to reach out to the customers

7.Introduce online ordering and delivery and also via phone

8.Sponsorships and tieups


Mad Over Donuts Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Mad Over Donuts are as mentioned:

1.Entry and expansion of global donut makers like Krispy Kreme and Dunkin Donuts
2.Inflation
3.Economic instability

Mad Over Donuts Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of Mad Over Donuts:

1.Dunkin Donuts
2.Krispy Kreme


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Mad Over Donuts. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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