Cadbury's 5 Star SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 13859

SWOT analysis of Cadbury's 5 Star analyses the brand/company with its strengths, weaknesses, opportunities & threats. Cadbury's 5 Star is one of the leading brands in the food & beverages sector. The table below also lists the top Cadbury's 5 Star competitors and elaborates Cadbury's 5 Star segmentation, targeting, positioning & USP.

5 star

Parent Company

Cadbury

Category

Chocolates

Sector

Food & Beverages

Tagline/ Slogan

Jo khaaye kho jaaye

USP

Bar of chocolate that is hard outside with soft caramel nougat inside

Cadbury's 5 Star STP

Segment

People looking to have a  chocolate which is high in quality and moderately priced

Target Group

All age groups Lower, middle and upper class people

Positioning

A chocolate which takes you to a different world of dreams

Cadbury's 5 Star SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Cadbury's 5 Star. Strengths are:

1. Big brand name Cadburys

2. Good advertising(Ramesh and Suresh)

3. Excellent reach and distribution

4. Distinct Taste

Weaknesses

Here are the weaknesses in the Cadbury's 5 Star SWOT Analysis:

1. Food products have a limited shelf life

2. Not too many flavor Options

Opportunities

Following are the Opportunities in Cadbury's 5 Star SWOT Analysis:

1.Untapped rural markets

2.Better product packaging and preservation

3.Leverage Cadburys successful brand

Threats

The threats in the SWOT Analysis of Cadbury's 5 Star are as mentioned:

1.Other branded and local chocolate manufacturers

2.Sweets as substitutes

3.Imported Chocolates likes Mars and local threats as BarOne

Cadbury's 5 Star Competition

Competitors

Below are the top 2 Cadbury's 5 Star competitors:

1. Mars

2. Nestle BarOne


The brandguide table above concludes the Cadbury's 5 Star SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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