Cadbury's 5 Star SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 12889

SWOT Analysis of Cadbury's 5 Star with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

5 star

Parent Company





Food & Beverages

Tagline/ Slogan

Jo khaaye kho jaaye


Bar of chocolate that is hard outside with soft caramel nougat inside

Cadbury's 5 Star STP


People looking to have a  chocolate which is high in quality and moderately priced

Target Group

All age groups Lower, middle and upper class people


A chocolate which takes you to a different world of dreams

Cadbury's 5 Star SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Cadbury's 5 Star :

1. Big brand name Cadburys

2. Good advertising(Ramesh and Suresh)

3. Excellent reach and distribution

4. Distinct Taste


1. Food products have a limited shelf life

2. Not too many flavor Options


1.Untapped rural markets

2.Better product packaging and preservation

3.Leverage Cadburys successful brand


1.Other branded and local chocolate manufacturers

2.Sweets as substitutes

3.Imported Chocolates likes Mars and local threats as BarOne

Cadbury's 5 Star Competition


Below are the 2 main Cadbury's 5 Star competitors :

1. Mars

2. Nestle BarOne

The brandguide table above concludes the Cadbury's 5 Star SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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