Cadbury's 5 Star SWOT Analysis, Competitors & USP
SWOT analysis of Cadbury's 5 Star analyses the brand by its strengths, weaknesses, opportunities & threats. In Cadbury's 5 Star SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Cadbury's 5 Star to benchmark its business & performance as compared to the competitors. Cadbury's 5 Star is one of the leading brands in the food & beverages sector.
The table below lists the Cadbury's 5 Star SWOT (Strengths, Weaknesses, Opportunities, Threats), top Cadbury's 5 Star competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Cadbury's 5 Star Brand Analysis | |
|---|---|
| Parent Company |
Cadbury |
| Category |
Chocolates |
| Sector | |
| Tagline/ Slogan |
Jo khaaye kho jaaye |
| USP |
Bar of chocolate that is hard outside with soft caramel nougat inside |
| Cadbury's 5 Star STP | |
| Segment |
People looking to have a chocolate which is high in quality and moderately priced |
| Target Group |
All age groups Lower, middle and upper class people |
| Positioning |
A chocolate which takes you to a different world of dreams |
| SWOT Analysis of Cadbury's 5 Star | |
| Cadbury's 5 Star Strengths |
Below are the Strengths in the SWOT Analysis of Cadbury's 5 Star: 1. Big brand name Cadburys 2. Good advertising(Ramesh and Suresh) 3. Excellent reach and distribution 4. Distinct Taste |
| Cadbury's 5 Star Weaknesses |
Here are the weaknesses in the Cadbury's 5 Star SWOT Analysis: 1. Food products have a limited shelf life 2. Not too many flavor Options |
| Cadbury's 5 Star Opportunities |
Following are the Opportunities in Cadbury's 5 Star SWOT Analysis: 1.Untapped rural markets 2.Better product packaging and preservation 3.Leverage Cadburys successful brand |
| Cadbury's 5 Star Threats |
The threats in the SWOT Analysis of Cadbury's 5 Star are as mentioned: 1.Other branded and local chocolate manufacturers 2.Sweets as substitutes 3.Imported Chocolates likes Mars and local threats as BarOne |
| Cadbury's 5 Star Competition | |
| Cadbury's 5 Star Competitors |
Below are the top 2 competitors of Cadbury's 5 Star: 1. Mars 2. Nestle BarOne |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Cadbury's 5 Star. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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