Cadbury's 5 Star SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 14611

SWOT analysis of Cadbury's 5 Star analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Cadbury's 5 Star SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Cadbury's 5 Star to benchmark its business & performance as compared to the competitors and industry. Cadbury's 5 Star is one of the leading brands in the food & beverages sector. The table below also lists the top Cadbury's 5 Star competitors and elaborates Cadbury's 5 Star market segmentation, target group, positioning & Unique Selling Proposition (USP).

Cadbury's 5 Star SWOT, Competitors, Marketing STP & Brand analysis Table
Cadbury's 5 Star Brand Analysis
Parent Company





Food & Beverages

Tagline/ Slogan

Jo khaaye kho jaaye


Bar of chocolate that is hard outside with soft caramel nougat inside

Cadbury's 5 Star STP

People looking to have a  chocolate which is high in quality and moderately priced

Target Group

All age groups Lower, middle and upper class people


A chocolate which takes you to a different world of dreams

Cadbury's 5 Star SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Cadbury's 5 Star. Strengths are:

1. Big brand name Cadburys

2. Good advertising(Ramesh and Suresh)

3. Excellent reach and distribution

4. Distinct Taste


Here are the weaknesses in the Cadbury's 5 Star SWOT Analysis:

1. Food products have a limited shelf life

2. Not too many flavor Options


Following are the Opportunities in Cadbury's 5 Star SWOT Analysis:

1.Untapped rural markets

2.Better product packaging and preservation

3.Leverage Cadburys successful brand


The threats in the SWOT Analysis of Cadbury's 5 Star are as mentioned:

1.Other branded and local chocolate manufacturers

2.Sweets as substitutes

3.Imported Chocolates likes Mars and local threats as BarOne

Cadbury's 5 Star Competition

Below are the top 2 Cadbury's 5 Star competitors:

1. Mars

2. Nestle BarOne

The brandguide table above concludes the Cadbury's 5 Star SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Cadbury's 5 Star. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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