SWOT Analysis of Cadbury's 5 Star with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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5 star |
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Parent Company |
Cadbury |
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Category |
Chocolates |
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Sector |
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Tagline/ Slogan |
Jo khaaye kho jaaye |
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USP |
Bar of chocolate that is hard outside with soft caramel nougat inside |
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Cadbury's 5 Star STP |
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Segment |
People looking to have a chocolate which is high in quality and moderately priced |
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Target Group |
All age groups Lower, middle and upper class people |
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Positioning |
A chocolate which takes you to a different world of dreams |
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Cadbury's 5 Star SWOT Analysis |
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Strengths |
1. Big brand name Cadburys 2. Good advertising(Ramesh and Suresh) 3. Excellent reach and distribution 4. Distinct Taste |
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Weaknesses |
1. Food products have a limited shelf life 2. Not too many flavor Options |
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Opportunities |
1.Untapped rural markets 2.Better product packaging and preservation 3.Leverage Cadburys successful brand |
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Threats |
1.Other branded and local chocolate manufacturers 2.Sweets as substitutes 3.Imported Chocolates likes Mars and local threats as BarOne |
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Cadbury's 5 Star Competition |
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Competitors |
1. Mars |
The brandguide table above concludes the Cadbury's 5 Star SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Cadbury's 5 Star. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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