Cadbury's 5 Star SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 12458
Advertisements

SWOT Analysis of Cadbury's 5 Star with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

5 star

Parent Company

Cadbury

Category

Chocolates

Sector

Food & Beverages

Tagline/ Slogan

Jo khaaye kho jaaye

USP

Bar of chocolate that is hard outside with soft caramel nougat inside

Cadbury's 5 Star STP

Segment

People looking to have a  chocolate which is high in quality and moderately priced

Target Group

All age groups Lower, middle and upper class people

Positioning

A chocolate which takes you to a different world of dreams

Cadbury's 5 Star SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Cadbury's 5 Star :

1. Big brand name Cadburys

2. Good advertising(Ramesh and Suresh)

3. Excellent reach and distribution

4. Distinct Taste

Weaknesses

1. Food products have a limited shelf life

2. Not too many flavor Options

Opportunities

1.Untapped rural markets

2.Better product packaging and preservation

3.Leverage Cadburys successful brand

Threats

1.Other branded and local chocolate manufacturers

2.Sweets as substitutes

3.Imported Chocolates likes Mars and local threats as BarOne

Cadbury's 5 Star Competition

Competitors

Below are the 2 main Cadbury's 5 Star competitors :

1. Mars

2. Nestle BarOne


The brandguide table above concludes the Cadbury's 5 Star SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Advertisements

Browse marketing analysis of more brands and companies similar to Cadbury's 5 Star. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: