Cadbury's 5 Star SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Cadbury's 5 Star analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Cadbury's 5 Star SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Cadbury's 5 Star to benchmark its business & performance as compared to the competitors and industry. As of 2020, Cadbury's 5 Star is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Cadbury's 5 Star competitors and includes Cadbury's 5 Star target market, segmentation, positioning & Unique Selling Proposition (USP).

Cadbury's 5 Star SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Cadbury's 5 Star Brand Analysis
Parent Company

Cadbury

Category

Chocolates

Sector

Food & Beverages

Tagline/ Slogan

Jo khaaye kho jaaye

USP

Bar of chocolate that is hard outside with soft caramel nougat inside

Cadbury's 5 Star STP
Cadbury's 5 Star Segmentation

People looking to have a  chocolate which is high in quality and moderately priced

Cadbury's 5 Star Target Market

All age groups Lower, middle and upper class people

Cadbury's 5 Star Positioning

A chocolate which takes you to a different world of dreams

Cadbury's 5 Star SWOT Analysis
Cadbury's 5 Star Strengths

Below are the Strengths in the SWOT Analysis of Cadbury's 5 Star:

1. Big brand name Cadburys

2. Good advertising(Ramesh and Suresh)

3. Excellent reach and distribution

4. Distinct Taste

Cadbury's 5 Star Weaknesses

Here are the weaknesses in the Cadbury's 5 Star SWOT Analysis:

1. Food products have a limited shelf life

2. Not too many flavor Options

Cadbury's 5 Star Opportunities

Following are the Opportunities in Cadbury's 5 Star SWOT Analysis:

1.Untapped rural markets

2.Better product packaging and preservation

3.Leverage Cadburys successful brand

Cadbury's 5 Star Threats

The threats in the SWOT Analysis of Cadbury's 5 Star are as mentioned:

1.Other branded and local chocolate manufacturers

2.Sweets as substitutes

3.Imported Chocolates likes Mars and local threats as BarOne

Cadbury's 5 Star Competition
Competitors

Below are the top 2 Cadbury's 5 Star competitors:

1. Mars

2. Nestle BarOne


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Cadbury's 5 Star. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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