Dabur Honey SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 8607

SWOT Analysis of Dabur Honey with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Dabur Honey

Parent Company



Food Products


Food & Beverages

Tagline/ Slogan

Maar Dhakka; Drop Sugar, Switch to Dabur honey; Guaranteed Pure


Healthy honey which provides energy and taste

Dabur Honey STP


People seeking sweet honey as a food ingredient

Target Group

All age groups Lower, middle class people


Replacement for sugar

Dabur Honey SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Dabur Honey :

1.Strong Dabur brand name

2.Excellent branding and advertising

3.Excellent distribution and availability


1.Food products have a limited shelf life

2.Not good for diabetic patients


1.Leverage successful brand Dabur

2.Advertise more  3.Buy out competition


1. People preferring local made honey

Dabur Honey Competition


Below are the 3 main Dabur Honey competitors :



3.Local honey manufacturers

The brandguide table above concludes the Dabur Honey SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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