SWOT analysis of Dabur Honey analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Dabur Honey SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Dabur Honey to benchmark its business & performance as compared to the competitors and industry. As of 2020, Dabur Honey is one of the leading brands in the food & beverages sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Dabur Honey competitors and includes Dabur Honey target market, segmentation, positioning & Unique Selling Proposition (USP).
| Dabur Honey Brand Analysis | |
|---|---|
| Parent Company |
Dabur |
| Category |
Food Products |
| Sector | |
| Tagline/ Slogan |
Maar Dhakka; Drop Sugar, Switch to Dabur honey; Guaranteed Pure |
| USP |
Healthy honey which provides energy and taste |
| Dabur Honey STP | |
| Dabur Honey Segmentation |
People seeking sweet honey as a food ingredient |
| Dabur Honey Target Market |
All age groups Lower, middle class people |
| Dabur Honey Positioning |
Replacement for sugar |
| Dabur Honey SWOT Analysis | |
| Dabur Honey Strengths |
Below are the Strengths in the SWOT Analysis of Dabur Honey: 1.Strong Dabur brand name 2.Excellent branding and advertising 3.Excellent distribution and availability |
| Dabur Honey Weaknesses |
Here are the weaknesses in the Dabur Honey SWOT Analysis: 1.Food products have a limited shelf life 2.Not good for diabetic patients |
| Dabur Honey Opportunities |
Following are the Opportunities in Dabur Honey SWOT Analysis: 1.Leverage successful brand Dabur 2.Advertise more 3.Buy out competition |
| Dabur Honey Threats |
The threats in the SWOT Analysis of Dabur Honey are as mentioned: 1. People preferring local made honey |
| Dabur Honey Competition | |
| Competitors |
Below are the top 3 Dabur Honey competitors: 1.Baidhyanath 2.Zandu 3.Local honey manufacturers |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Dabur Honey. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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