Dabur Honey SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Dabur Honey analyses the brand by its strengths, weaknesses, opportunities & threats. In Dabur Honey SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Dabur Honey to benchmark its business & performance as compared to the competitors. Dabur Honey is one of the leading brands in the food & beverages sector.

The table below lists the Dabur Honey SWOT (Strengths, Weaknesses, Opportunities, Threats), top Dabur Honey competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Dabur Honey SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Dabur Honey Brand Analysis
Parent Company

Dabur

Category

Food Products

Sector

Food & Beverages

Tagline/ Slogan

Maar Dhakka; Drop Sugar, Switch to Dabur honey; Guaranteed Pure

USP

Healthy honey which provides energy and taste

Dabur Honey STP
Segment

People seeking sweet honey as a food ingredient

Target Group

All age groups Lower, middle class people

Positioning

Replacement for sugar

SWOT Analysis of Dabur Honey
Dabur Honey Strengths

Below are the Strengths in the SWOT Analysis of Dabur Honey:

1.Strong Dabur brand name

2.Excellent branding and advertising

3.Excellent distribution and availability

Dabur Honey Weaknesses

Here are the weaknesses in the Dabur Honey SWOT Analysis:

1.Food products have a limited shelf life

2.Not good for diabetic patients

Dabur Honey Opportunities

Following are the Opportunities in Dabur Honey SWOT Analysis:

1.Leverage successful brand Dabur

2.Advertise more  3.Buy out competition

Dabur Honey Threats

The threats in the SWOT Analysis of Dabur Honey are as mentioned:

1. People preferring local made honey

Dabur Honey Competition
Dabur Honey Competitors

Below are the top 3 competitors of Dabur Honey:

1.Baidhyanath

2.Zandu

3.Local honey manufacturers


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Dabur Honey. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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