SWOT Analysis of Dabur Honey with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Dabur Honey |
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Parent Company |
Dabur |
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Category |
Food Products |
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Sector |
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Tagline/ Slogan |
Maar Dhakka; Drop Sugar, Switch to Dabur honey; Guaranteed Pure |
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USP |
Healthy honey which provides energy and taste |
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Dabur Honey STP |
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Segment |
People seeking sweet honey as a food ingredient |
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Target Group |
All age groups Lower, middle class people |
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Positioning |
Replacement for sugar |
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Dabur Honey SWOT Analysis |
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Strengths |
1.Strong Dabur brand name 2.Excellent branding and advertising 3.Excellent distribution and availability |
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Weaknesses |
1.Food products have a limited shelf life 2.Not good for diabetic patients |
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Opportunities |
1.Leverage successful brand Dabur 2.Advertise more 3.Buy out competition |
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Threats |
1. People preferring local made honey |
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Dabur Honey Competition |
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Competitors |
1.Baidhyanath 2.Zandu 3.Local honey manufacturers |
The brandguide table above concludes the Dabur Honey SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Dabur Honey. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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