Dabur Honey SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Dabur Honey analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Dabur Honey SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Dabur Honey to benchmark its business & performance as compared to the competitors and industry. As of 2020, Dabur Honey is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Dabur Honey competitors and includes Dabur Honey target market, segmentation, positioning & Unique Selling Proposition (USP).

Dabur Honey SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Dabur Honey Brand Analysis
Parent Company

Dabur

Category

Food Products

Sector

Food & Beverages

Tagline/ Slogan

Maar Dhakka; Drop Sugar, Switch to Dabur honey; Guaranteed Pure

USP

Healthy honey which provides energy and taste

Dabur Honey STP
Dabur Honey Segmentation

People seeking sweet honey as a food ingredient

Dabur Honey Target Market

All age groups Lower, middle class people

Dabur Honey Positioning

Replacement for sugar

Dabur Honey SWOT Analysis
Dabur Honey Strengths

Below are the Strengths in the SWOT Analysis of Dabur Honey:

1.Strong Dabur brand name

2.Excellent branding and advertising

3.Excellent distribution and availability

Dabur Honey Weaknesses

Here are the weaknesses in the Dabur Honey SWOT Analysis:

1.Food products have a limited shelf life

2.Not good for diabetic patients

Dabur Honey Opportunities

Following are the Opportunities in Dabur Honey SWOT Analysis:

1.Leverage successful brand Dabur

2.Advertise more  3.Buy out competition

Dabur Honey Threats

The threats in the SWOT Analysis of Dabur Honey are as mentioned:

1. People preferring local made honey

Dabur Honey Competition
Competitors

Below are the top 3 Dabur Honey competitors:

1.Baidhyanath

2.Zandu

3.Local honey manufacturers


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Dabur Honey. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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