Dabur Honey SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 8607
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SWOT Analysis of Dabur Honey with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Dabur Honey

Parent Company

Dabur

Category

Food Products

Sector

Food & Beverages

Tagline/ Slogan

Maar Dhakka; Drop Sugar, Switch to Dabur honey; Guaranteed Pure

USP

Healthy honey which provides energy and taste

Dabur Honey STP

Segment

People seeking sweet honey as a food ingredient

Target Group

All age groups Lower, middle class people

Positioning

Replacement for sugar

Dabur Honey SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Dabur Honey :

1.Strong Dabur brand name

2.Excellent branding and advertising

3.Excellent distribution and availability

Weaknesses

1.Food products have a limited shelf life

2.Not good for diabetic patients

Opportunities

1.Leverage successful brand Dabur

2.Advertise more  3.Buy out competition

Threats

1. People preferring local made honey

Dabur Honey Competition

Competitors

Below are the 3 main Dabur Honey competitors :

1.Baidhyanath

2.Zandu

3.Local honey manufacturers


The brandguide table above concludes the Dabur Honey SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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