Dabur Honey SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 10337

SWOT analysis of Dabur Honey analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Dabur Honey SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Dabur Honey to benchmark its business & performance as compared to the competitors and industry. Dabur Honey is one of the leading brands in the food & beverages sector. The table below also lists the top Dabur Honey competitors and elaborates Dabur Honey market segmentation, target group, positioning & Unique Selling Proposition (USP).

Dabur Honey SWOT, Competitors, Marketing STP & Brand analysis Table
Dabur Honey Brand Analysis
Parent Company

Dabur

Category

Food Products

Sector

Food & Beverages

Tagline/ Slogan

Maar Dhakka; Drop Sugar, Switch to Dabur honey; Guaranteed Pure

USP

Healthy honey which provides energy and taste

Dabur Honey STP
Segment

People seeking sweet honey as a food ingredient

Target Group

All age groups Lower, middle class people

Positioning

Replacement for sugar

Dabur Honey SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Dabur Honey. Strengths are:

1.Strong Dabur brand name

2.Excellent branding and advertising

3.Excellent distribution and availability

Weaknesses

Here are the weaknesses in the Dabur Honey SWOT Analysis:

1.Food products have a limited shelf life

2.Not good for diabetic patients

Opportunities

Following are the Opportunities in Dabur Honey SWOT Analysis:

1.Leverage successful brand Dabur

2.Advertise more  3.Buy out competition

Threats

The threats in the SWOT Analysis of Dabur Honey are as mentioned:

1. People preferring local made honey

Dabur Honey Competition
Competitors

Below are the top 3 Dabur Honey competitors:

1.Baidhyanath

2.Zandu

3.Local honey manufacturers

The brandguide table above concludes the Dabur Honey SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Dabur Honey. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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