Published by MBA Skool Team, Last Updated: April 29, 2020
SWOT analysis of Dabur Honey analyses the brand by its strengths, weaknesses, opportunities & threats. In Dabur Honey SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Dabur Honey to benchmark its business & performance as compared to the competitors. Dabur Honey is one of the leading brands in the food & beverages sector.
The table below lists the Dabur Honey SWOT (Strengths, Weaknesses, Opportunities, Threats), top Dabur Honey competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Maar Dhakka; Drop Sugar, Switch to Dabur honey; Guaranteed Pure
Healthy honey which provides energy and taste
Dabur Honey STP
People seeking sweet honey as a food ingredient
All age groups Lower, middle class people
Replacement for sugar
SWOT Analysis of Dabur Honey
Dabur Honey Strengths
Below are the Strengths in the SWOT Analysis of Dabur Honey:
1.Strong Dabur brand name
2.Excellent branding and advertising
3.Excellent distribution and availability
Dabur Honey Weaknesses
Here are the weaknesses in the Dabur Honey SWOT Analysis:
1.Food products have a limited shelf life
2.Not good for diabetic patients
Dabur Honey Opportunities
Following are the Opportunities in Dabur Honey SWOT Analysis:
1.Leverage successful brand Dabur
2.Advertise more 3.Buy out competition
Dabur Honey Threats
The threats in the SWOT Analysis of Dabur Honey are as mentioned:
1. People preferring local made honey
Dabur Honey Competition
Dabur Honey Competitors
Below are the top 3 competitors of Dabur Honey:
3.Local honey manufacturers
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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