Dabur Honey SWOT Analysis, Competitors & USP
SWOT analysis of Dabur Honey analyses the brand by its strengths, weaknesses, opportunities & threats. In Dabur Honey SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Dabur Honey to benchmark its business & performance as compared to the competitors. Dabur Honey is one of the leading brands in the food & beverages sector.
The table below lists the Dabur Honey SWOT (Strengths, Weaknesses, Opportunities, Threats), top Dabur Honey competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Dabur Honey Brand Analysis | |
|---|---|
| Parent Company |
Dabur |
| Category |
Food Products |
| Sector | |
| Tagline/ Slogan |
Maar Dhakka; Drop Sugar, Switch to Dabur honey; Guaranteed Pure |
| USP |
Healthy honey which provides energy and taste |
| Dabur Honey STP | |
| Segment |
People seeking sweet honey as a food ingredient |
| Target Group |
All age groups Lower, middle class people |
| Positioning |
Replacement for sugar |
| SWOT Analysis of Dabur Honey | |
| Dabur Honey Strengths |
Below are the Strengths in the SWOT Analysis of Dabur Honey: 1.Strong Dabur brand name 2.Excellent branding and advertising 3.Excellent distribution and availability |
| Dabur Honey Weaknesses |
Here are the weaknesses in the Dabur Honey SWOT Analysis: 1.Food products have a limited shelf life 2.Not good for diabetic patients |
| Dabur Honey Opportunities |
Following are the Opportunities in Dabur Honey SWOT Analysis: 1.Leverage successful brand Dabur 2.Advertise more 3.Buy out competition |
| Dabur Honey Threats |
The threats in the SWOT Analysis of Dabur Honey are as mentioned: 1. People preferring local made honey |
| Dabur Honey Competition | |
| Dabur Honey Competitors |
Below are the top 3 competitors of Dabur Honey: 1.Baidhyanath 2.Zandu 3.Local honey manufacturers |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Dabur Honey. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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