Dabur Honey SWOT Analysis, Competitors & USP

Dabur Honey

Parent Company

Dabur

Category

Food Products

Sector

Food & Beverages

Tagline/ Slogan

Maar Dhakka; Drop Sugar, Switch to Dabur honey; Guaranteed Pure

USP

Healthy honey which provides energy and taste

Dabur Honey STP

Segment

People seeking sweet honey as a food ingredient

Target Group

All age groups Lower, middle class people

Positioning

Replacement for sugar

Dabur Honey SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Dabur Honey. Strengths are:

1.Strong Dabur brand name

2.Excellent branding and advertising

3.Excellent distribution and availability

Weaknesses

Here are the weaknesses of Dabur Honey :

1.Food products have a limited shelf life

2.Not good for diabetic patients

Opportunities

Following are the Opportunities of Dabur Honey :

1.Leverage successful brand Dabur

2.Advertise more  3.Buy out competition

Threats

The threats of Dabur Honey are as mentioned :

1. People preferring local made honey

Dabur Honey Competition

Competitors

Below are the 3 main Dabur Honey competitors :

1.Baidhyanath

2.Zandu

3.Local honey manufacturers