Sunfeast Yippee Noodles SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Sunfeast Yippee Noodles analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Sunfeast Yippee Noodles SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Sunfeast Yippee Noodles to benchmark its business & performance as compared to the competitors and industry. As of 2020, Sunfeast Yippee Noodles is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Sunfeast Yippee Noodles competitors and includes Sunfeast Yippee Noodles target market, segmentation, positioning & Unique Selling Proposition (USP).

Sunfeast Yippee Noodles SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Sunfeast Yippee Noodles

Parent Company

ITC

Category

Food Products

Sector

Food & Beverages

Tagline/ Slogan

The better noodles; Spread the smile

USP

Instant noodles with different tastes

Sunfeast Yippee Noodles STP
Sunfeast Yippee Noodles Segmentation

People looking for a healthy snack when hungry

Sunfeast Yippee Noodles Target Market

Young people and children from upper and middle class

Sunfeast Yippee Noodles Positioning

Sunfeast Yippee noodles do not lump even 30 minutes after cooking

Sunfeast Yippee Noodles SWOT Analysis
Sunfeast Yippee Noodles Strengths

Below are the Strengths in the SWOT Analysis of Sunfeast Yippee Noodles:

1.Good advertising and visibility

2.Good product distribution and availability

3.Lots of flavors and varieties available

Sunfeast Yippee Noodles Weaknesses

Here are the weaknesses in the Sunfeast Yippee Noodles SWOT Analysis:

1.Media generated news about health issues

2.Brand loyalty of Maggi is tremendous

Sunfeast Yippee Noodles Opportunities

Following are the Opportunities in Sunfeast Yippee Noodles SWOT Analysis:

1.Untapped rural markets

2.DINKS, single professionals

3.Newer tastes

Sunfeast Yippee Noodles Threats

The threats in the SWOT Analysis of Sunfeast Yippee Noodles are as mentioned:

1.Price wars with other noodle brands

Sunfeast Yippee Noodles Competition
Competitors

1.Maggi


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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