Sunfeast Yippee Noodles SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Sunfeast Yippee Noodles analyses the brand by its strengths, weaknesses, opportunities & threats. In Sunfeast Yippee Noodles SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Sunfeast Yippee Noodles to benchmark its business & performance as compared to the competitors. Sunfeast Yippee Noodles is one of the leading brands in the food & beverages sector.

The table below lists the Sunfeast Yippee Noodles SWOT (Strengths, Weaknesses, Opportunities, Threats), top Sunfeast Yippee Noodles competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Sunfeast Yippee Noodles SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Sunfeast Yippee Noodles

Parent Company



Food Products


Food & Beverages

Tagline/ Slogan

The better noodles; Spread the smile


Instant noodles with different tastes

Sunfeast Yippee Noodles STP

People looking for a healthy snack when hungry

Target Group

Young people and children from upper and middle class


Sunfeast Yippee noodles do not lump even 30 minutes after cooking

SWOT Analysis of Sunfeast Yippee Noodles
Sunfeast Yippee Noodles Strengths

Below are the Strengths in the SWOT Analysis of Sunfeast Yippee Noodles:

1.Good advertising and visibility

2.Good product distribution and availability

3.Lots of flavors and varieties available

Sunfeast Yippee Noodles Weaknesses

Here are the weaknesses in the Sunfeast Yippee Noodles SWOT Analysis:

1.Media generated news about health issues

2.Brand loyalty of Maggi is tremendous

Sunfeast Yippee Noodles Opportunities

Following are the Opportunities in Sunfeast Yippee Noodles SWOT Analysis:

1.Untapped rural markets

2.DINKS, single professionals

3.Newer tastes

Sunfeast Yippee Noodles Threats

The threats in the SWOT Analysis of Sunfeast Yippee Noodles are as mentioned:

1.Price wars with other noodle brands

Sunfeast Yippee Noodles Competition
Sunfeast Yippee Noodles Competitors


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Sunfeast Yippee Noodles. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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