Sunfeast Yippee Noodles SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 22206

SWOT analysis of Sunfeast Yippee Noodles analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Sunfeast Yippee Noodles SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Sunfeast Yippee Noodles to benchmark its business & performance as compared to the competitors and industry. Sunfeast Yippee Noodles is one of the leading brands in the food & beverages sector. The table below also lists the top Sunfeast Yippee Noodles competitors and elaborates Sunfeast Yippee Noodles market segmentation, target group, positioning & Unique Selling Proposition (USP).

Sunfeast Yippee Noodles SWOT, Competitors, Marketing STP & Brand analysis Table

Sunfeast Yippee Noodles

Parent Company

ITC

Category

Food Products

Sector

Food & Beverages

Tagline/ Slogan

The better noodles; Spread the smile

USP

Instant noodles with different tastes

Sunfeast Yippee Noodles STP
Segment

People looking for a healthy snack when hungry

Target Group

Young people and children from upper and middle class

Positioning

Sunfeast Yippee noodles do not lump even 30 minutes after cooking

Sunfeast Yippee Noodles SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Sunfeast Yippee Noodles. Strengths are:

1.Good advertising and visibility

2.Good product distribution and availability

3.Lots of flavors and varieties available

Weaknesses

Here are the weaknesses in the Sunfeast Yippee Noodles SWOT Analysis:

1.Media generated news about health issues

2.Brand loyalty of Maggi is tremendous

Opportunities

Following are the Opportunities in Sunfeast Yippee Noodles SWOT Analysis:

1.Untapped rural markets

2.DINKS, single professionals

3.Newer tastes

Threats

The threats in the SWOT Analysis of Sunfeast Yippee Noodles are as mentioned:

1.Price wars with other noodle brands

Sunfeast Yippee Noodles Competition
Competitors

1.Maggi

The brandguide table above concludes the Sunfeast Yippee Noodles SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Sunfeast Yippee Noodles. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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