SWOT Analysis of Sunfeast Yippee Noodles with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Sunfeast Yippee Noodles | |
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Parent Company |
ITC |
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Category |
Food Products |
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Sector |
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Tagline/ Slogan |
The better noodles; Spread the smile |
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USP |
Instant noodles with different tastes |
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Sunfeast Yippee Noodles STP | |
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Segment |
People looking for a healthy snack when hungry |
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Target Group |
Young people and children from upper and middle class |
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Positioning |
Sunfeast Yippee noodles do not lump even 30 minutes after cooking |
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Sunfeast Yippee Noodles SWOT Analysis | |
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Strengths |
1.Good advertising and visibility 2.Good product distribution and availability 3.Lots of flavors and varieties available |
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Weaknesses |
1.Media generated news about health issues 2.Brand loyalty of Maggi is tremendous |
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Opportunities |
1.Untapped rural markets 2.DINKS, single professionals 3.Newer tastes |
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Threats |
1.Price wars with other noodle brands |
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Sunfeast Yippee Noodles Competition | |
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Competitors |
1.Maggi |
The brandguide table above concludes the Sunfeast Yippee Noodles SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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