SWOT analysis of Sunfeast Yippee Noodles analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Sunfeast Yippee Noodles SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Sunfeast Yippee Noodles to benchmark its business & performance as compared to the competitors and industry. As of 2020, Sunfeast Yippee Noodles is one of the leading brands in the food & beverages sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Sunfeast Yippee Noodles competitors and includes Sunfeast Yippee Noodles target market, segmentation, positioning & Unique Selling Proposition (USP).
|
Sunfeast Yippee Noodles | |
| Parent Company |
ITC |
|---|---|
| Category |
Food Products |
| Sector | |
| Tagline/ Slogan |
The better noodles; Spread the smile |
| USP |
Instant noodles with different tastes |
| Sunfeast Yippee Noodles STP | |
| Sunfeast Yippee Noodles Segmentation |
People looking for a healthy snack when hungry |
| Sunfeast Yippee Noodles Target Market |
Young people and children from upper and middle class |
| Sunfeast Yippee Noodles Positioning |
Sunfeast Yippee noodles do not lump even 30 minutes after cooking |
| Sunfeast Yippee Noodles SWOT Analysis | |
| Sunfeast Yippee Noodles Strengths |
Below are the Strengths in the SWOT Analysis of Sunfeast Yippee Noodles: 1.Good advertising and visibility 2.Good product distribution and availability 3.Lots of flavors and varieties available |
| Sunfeast Yippee Noodles Weaknesses |
Here are the weaknesses in the Sunfeast Yippee Noodles SWOT Analysis: 1.Media generated news about health issues 2.Brand loyalty of Maggi is tremendous |
| Sunfeast Yippee Noodles Opportunities |
Following are the Opportunities in Sunfeast Yippee Noodles SWOT Analysis: 1.Untapped rural markets 2.DINKS, single professionals 3.Newer tastes |
| Sunfeast Yippee Noodles Threats |
The threats in the SWOT Analysis of Sunfeast Yippee Noodles are as mentioned: 1.Price wars with other noodle brands |
| Sunfeast Yippee Noodles Competition | |
| Competitors |
1.Maggi |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Sunfeast Yippee Noodles. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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