Sunfeast Yippee Noodles SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 21732

SWOT analysis of Sunfeast Yippee Noodles analyses the brand/company with its strengths, weaknesses, opportunities & threats. Sunfeast Yippee Noodles is one of the leading brands in the food & beverages sector. The table below also lists the top Sunfeast Yippee Noodles competitors and elaborates Sunfeast Yippee Noodles segmentation, targeting, positioning & USP.

Sunfeast Yippee Noodles

Parent Company

ITC

Category

Food Products

Sector

Food & Beverages

Tagline/ Slogan

The better noodles; Spread the smile

USP

Instant noodles with different tastes

Sunfeast Yippee Noodles STP

Segment

People looking for a healthy snack when hungry

Target Group

Young people and children from upper and middle class

Positioning

Sunfeast Yippee noodles do not lump even 30 minutes after cooking

Sunfeast Yippee Noodles SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Sunfeast Yippee Noodles. Strengths are:

1.Good advertising and visibility

2.Good product distribution and availability

3.Lots of flavors and varieties available

Weaknesses

Here are the weaknesses in the Sunfeast Yippee Noodles SWOT Analysis:

1.Media generated news about health issues

2.Brand loyalty of Maggi is tremendous

Opportunities

Following are the Opportunities in Sunfeast Yippee Noodles SWOT Analysis:

1.Untapped rural markets

2.DINKS, single professionals

3.Newer tastes

Threats

The threats in the SWOT Analysis of Sunfeast Yippee Noodles are as mentioned:

1.Price wars with other noodle brands

Sunfeast Yippee Noodles Competition

Competitors

1.Maggi


The brandguide table above concludes the Sunfeast Yippee Noodles SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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