Wilmar International SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Wilmar International analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Wilmar International SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Wilmar International to benchmark its business & performance as compared to the competitors and industry. As of 2020, Wilmar International is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Wilmar International competitors and includes Wilmar International target market, segmentation, positioning & Unique Selling Proposition (USP).

Wilmar International SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Wilmar International Brand Analysis
Parent Company

Wilmar International

Category

Food Processing

Sector

Food & Beverages

Tagline/ Slogan

We Invest, You Harvest

USP

An all-encompassing integrated agribusiness model& significant market presence

Wilmar International STP
Wilmar International Segmentation

Business segments: Merchandising , Milling & Refining Sugar, Plantations & Palm Oil Mills, Oilseeds & Grains Products, Fertilizers and Edible oil products

Wilmar International Target Market

Food manufacturing industry, Industrial & Consumer Food catering industry and individual consumers

Wilmar International Positioning

Commitment to deliver consistent product quality and food safety

Wilmar International SWOT Analysis
Wilmar International Strengths

Below are the Strengths in the SWOT Analysis of Wilmar International:

1. Their business model enjoys lower cost due to economies of scale, integration, logistical and distribution advantages, and superior market intelligence.
2. Strong foothold in China, India and South East Asia & these are some of the fastest growing consumer markets in the world
3. Integrated business model and significant market presence

4. Efficiency gains through improved logistics resulting in lower transportation cost

5. It has over 90,000 employees as a part of the workforce

Wilmar International Weaknesses

Here are the weaknesses in the Wilmar International SWOT Analysis:

1.Due to its relatively young acreage, Wilmar is still depending substantially on third parties for crops
2.Uncertainties in the form of commodities price risk, credit risk, foreign exchange risk and interest rate risk.
3.Palm oil industry faces huge number of unresolved land conflicts due to land grabbing

Wilmar International Opportunities

Following are the Opportunities in Wilmar International SWOT Analysis:

1.Emphasis on growth in China, India and Indonesia
2.Expected increase in meat consumption in China&India; this demand for meat drives the need for animal feed such as corn, soymeal and rapemeal
3.Resilient global demand for food and agricultural commodities

4. 50:50 Joint Venture with Kellogg Co.

Wilmar International Threats

The threats in the SWOT Analysis of Wilmar International are as mentioned:

1.Operating environment for oilseeds and grains is challenging as crush margins remain under pressure

2.The company needs to diversify from China as the government has started to cap retail prices of food to curb inflation.
3. Highly competitive industry

Wilmar International Competition
Competitors

Below are the top 5 Wilmar International competitors:

1. Archer-Daniels-Midland

2. Bunge Ltd

3. Golden Agri-Resources Ltd

4. IOI Corp Berhad

5. Olam International


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Wilmar International. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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