Published in Food & Beverages category by MBA Skool Team
Wilmar International is one of the leading brands in the food & beverages sector. Wilmar International SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Wilmar International:
Their business model enjoys lower cost due to economies of scale, integration, logistical and distribution advantages, and superior market intelligence.
Strong foothold in China, India and South East Asia & these are some of the fastest growing consumer markets in the world
Integrated business model and significant market presence
Efficiency gains through improved logistics resulting in lower transportation cost
It has over 90,000 employees as a part of the workforce
Above are the strengths in the SWOT Analysis of Wilmar International. The strengths of Wilmar International looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Wilmar International Weaknesses
Due to its relatively young acreage, Wilmar is still depending substantially on third parties for crops
Uncertainties in the form of commodities price risk, credit risk, foreign exchange risk and interest rate risk.
Palm oil industry faces huge number of unresolved land conflicts due to land grabbing
These were the weaknesses in the Wilmar International SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Wilmar International Opportunities
Emphasis on growth in China, India and Indonesia
Expected increase in meat consumption in China&India; this demand for meat drives the need for animal feed such as corn, soymeal and rapemeal
Resilient global demand for food and agricultural commodities
:50 Joint Venture with Kellogg Co.
Above we covered the opportunities in Wilmar International SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Wilmar International Threats
Operating environment for oilseeds and grains is challenging as crush margins remain under pressure
The company needs to diversify from China as the government has started to cap retail prices of food to curb inflation.
Highly competitive industry
The threats in the SWOT Analysis of Wilmar International are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Food manufacturing industry, Industrial & Consumer Food catering industry and individual consumers
Commitment to deliver consistent product quality and food safety
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