Wilmar International SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Wilmar International analyses the brand by its strengths, weaknesses, opportunities & threats. In Wilmar International SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Wilmar International to benchmark its business & performance as compared to the competitors. Wilmar International is one of the leading brands in the food & beverages sector.

The table below lists the Wilmar International SWOT (Strengths, Weaknesses, Opportunities, Threats), top Wilmar International competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Wilmar International SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Wilmar International Brand Analysis
Parent Company

Wilmar International


Food Processing


Food & Beverages

Tagline/ Slogan

We Invest, You Harvest


An all-encompassing integrated agribusiness model& significant market presence

Wilmar International STP

Business segments: Merchandising , Milling & Refining Sugar, Plantations & Palm Oil Mills, Oilseeds & Grains Products, Fertilizers and Edible oil products

Target Group

Food manufacturing industry, Industrial & Consumer Food catering industry and individual consumers


Commitment to deliver consistent product quality and food safety

SWOT Analysis of Wilmar International
Wilmar International Strengths

Below are the Strengths in the SWOT Analysis of Wilmar International:

1. Their business model enjoys lower cost due to economies of scale, integration, logistical and distribution advantages, and superior market intelligence.
2. Strong foothold in China, India and South East Asia & these are some of the fastest growing consumer markets in the world
3. Integrated business model and significant market presence

4. Efficiency gains through improved logistics resulting in lower transportation cost

5. It has over 90,000 employees as a part of the workforce

Wilmar International Weaknesses

Here are the weaknesses in the Wilmar International SWOT Analysis:

1.Due to its relatively young acreage, Wilmar is still depending substantially on third parties for crops
2.Uncertainties in the form of commodities price risk, credit risk, foreign exchange risk and interest rate risk.
3.Palm oil industry faces huge number of unresolved land conflicts due to land grabbing

Wilmar International Opportunities

Following are the Opportunities in Wilmar International SWOT Analysis:

1.Emphasis on growth in China, India and Indonesia
2.Expected increase in meat consumption in China&India; this demand for meat drives the need for animal feed such as corn, soymeal and rapemeal
3.Resilient global demand for food and agricultural commodities

4. 50:50 Joint Venture with Kellogg Co.

Wilmar International Threats

The threats in the SWOT Analysis of Wilmar International are as mentioned:

1.Operating environment for oilseeds and grains is challenging as crush margins remain under pressure

2.The company needs to diversify from China as the government has started to cap retail prices of food to curb inflation.
3. Highly competitive industry

Wilmar International Competition
Wilmar International Competitors

Below are the top 5 competitors of Wilmar International:

1. Archer-Daniels-Midland

2. Bunge Ltd

3. Golden Agri-Resources Ltd

4. IOI Corp Berhad

5. Olam International

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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