Wilmar International SWOT Analysis, Competitors & USP

SWOT analysis of Wilmar International analyses the brand by its strengths, weaknesses, opportunities & threats. In Wilmar International SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Wilmar International to benchmark its business & performance as compared to the competitors. Wilmar International is one of the leading brands in the food & beverages sector.

The article below lists the Wilmar International SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Wilmar International SWOT Analysis:

SWOT Analysis of Wilmar International

For Wilmar International, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Wilmar International Strengths

The strengths of Wilmar International looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Wilmar International :

1. Their business model enjoys lower cost due to economies of scale, integration, logistical and distribution advantages, and superior market intelligence.
2. Strong foothold in China, India and South East Asia & these are some of the fastest growing consumer markets in the world
3. Integrated business model and significant market presence

4. Efficiency gains through improved logistics resulting in lower transportation cost

5. It has over 90,000 employees as a part of the workforce

Wilmar International Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Wilmar International SWOT Analysis:

1.Due to its relatively young acreage, Wilmar is still depending substantially on third parties for crops
2.Uncertainties in the form of commodities price risk, credit risk, foreign exchange risk and interest rate risk.
3.Palm oil industry faces huge number of unresolved land conflicts due to land grabbing

Wilmar International Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Wilmar International SWOT Analysis:

1.Emphasis on growth in China, India and Indonesia
2.Expected increase in meat consumption in China&India; this demand for meat drives the need for animal feed such as corn, soymeal and rapemeal
3.Resilient global demand for food and agricultural commodities

4. 50:50 Joint Venture with Kellogg Co.

Wilmar International Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Wilmar International are as mentioned:

1.Operating environment for oilseeds and grains is challenging as crush margins remain under pressure

2.The company needs to diversify from China as the government has started to cap retail prices of food to curb inflation.
3. Highly competitive industry

Wilmar International Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 5 competitors of Wilmar International:

1. Archer-Daniels-Midland

2. Bunge Ltd

3. Golden Agri-Resources Ltd

4. IOI Corp Berhad

5. Olam International

Hence this concludes the Wilmar International SWOT analysis.

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About Wilmar International

Wilmar International Overview
Parent Company	Wilmar International
Category	Food Processing
Sector	Food & Beverages
Tagline/ Slogan	We Invest, You Harvest
USP	An all-encompassing integrated agribusiness model& significant market presence
Wilmar International STP
Segmentation	Business segments: Merchandising , Milling & Refining Sugar, Plantations & Palm Oil Mills, Oilseeds & Grains Products, Fertilizers and Edible oil products
Target Market	Food manufacturing industry, Industrial & Consumer Food catering industry and individual consumers
Positioning	Commitment to deliver consistent product quality and food safety

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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