Wilmar International SWOT Analysis

Published by MBA Skool Team, Last Updated: April 29, 2020

Wilmar International SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Wilmar International, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Wilmar International is one of the leading brands in the food & beverages sector. The article below lists the Wilmar International SWOT and includes its target market, segmentation, positioning & USP.

SWOT Analysis of Wilmar International

For Wilmar International, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Wilmar International Strengths

The strengths of Wilmar International looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of Wilmar International :

1. Their business model enjoys lower cost due to economies of scale, integration, logistical and distribution advantages, and superior market intelligence.
2. Strong foothold in China, India and South East Asia & these are some of the fastest growing consumer markets in the world
3. Integrated business model and significant market presence

4. Efficiency gains through improved logistics resulting in lower transportation cost

5. It has over 90,000 employees as a part of the workforce

Wilmar International Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Wilmar International SWOT Analysis:

1.Due to its relatively young acreage, Wilmar is still depending substantially on third parties for crops
2.Uncertainties in the form of commodities price risk, credit risk, foreign exchange risk and interest rate risk.
3.Palm oil industry faces huge number of unresolved land conflicts due to land grabbing

Wilmar International Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Wilmar International SWOT Analysis:

1.Emphasis on growth in China, India and Indonesia
2.Expected increase in meat consumption in China&India; this demand for meat drives the need for animal feed such as corn, soymeal and rapemeal
3.Resilient global demand for food and agricultural commodities

4. 50:50 Joint Venture with Kellogg Co.

Wilmar International Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Wilmar International are as mentioned:

1.Operating environment for oilseeds and grains is challenging as crush margins remain under pressure

2.The company needs to diversify from China as the government has started to cap retail prices of food to curb inflation.
3. Highly competitive industry

Read Similar SWOT analysis

Hence this concludes the Wilmar International SWOT analysis.

Continue reading more about the brand/company.

About Wilmar International

Wilmar International Overview
Parent Company

Wilmar International


Food Processing


Food & Beverages

Tagline/ Slogan

We Invest, You Harvest


An all-encompassing integrated agribusiness model& significant market presence

Wilmar International STP

Business segments: Merchandising , Milling & Refining Sugar, Plantations & Palm Oil Mills, Oilseeds & Grains Products, Fertilizers and Edible oil products

Target Market

Food manufacturing industry, Industrial & Consumer Food catering industry and individual consumers


Commitment to deliver consistent product quality and food safety

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Wilmar International. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin