Wilmar International SWOT Analysis, Competitors & USP
SWOT analysis of Wilmar International analyses the brand by its strengths, weaknesses, opportunities & threats. In Wilmar International SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Wilmar International to benchmark its business & performance as compared to the competitors. Wilmar International is one of the leading brands in the food & beverages sector.
The table below lists the Wilmar International SWOT (Strengths, Weaknesses, Opportunities, Threats), top Wilmar International competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Wilmar International Brand Analysis | |
|---|---|
| Parent Company |
Wilmar International |
| Category |
Food Processing |
| Sector | |
| Tagline/ Slogan |
We Invest, You Harvest |
| USP |
An all-encompassing integrated agribusiness model& significant market presence |
| Wilmar International STP | |
| Segment |
Business segments: Merchandising , Milling & Refining Sugar, Plantations & Palm Oil Mills, Oilseeds & Grains Products, Fertilizers and Edible oil products |
| Target Group |
Food manufacturing industry, Industrial & Consumer Food catering industry and individual consumers |
| Positioning |
Commitment to deliver consistent product quality and food safety |
| SWOT Analysis of Wilmar International | |
| Wilmar International Strengths |
Below are the Strengths in the SWOT Analysis of Wilmar International: 1. Their business model enjoys lower cost due to economies of scale, integration, logistical and distribution advantages, and superior market intelligence. 4. Efficiency gains through improved logistics resulting in lower transportation cost 5. It has over 90,000 employees as a part of the workforce |
| Wilmar International Weaknesses |
Here are the weaknesses in the Wilmar International SWOT Analysis: 1.Due to its relatively young acreage, Wilmar is still depending substantially on third parties for crops |
| Wilmar International Opportunities |
Following are the Opportunities in Wilmar International SWOT Analysis: 1.Emphasis on growth in China, India and Indonesia 4. 50:50 Joint Venture with Kellogg Co. |
| Wilmar International Threats |
The threats in the SWOT Analysis of Wilmar International are as mentioned: 1.Operating environment for oilseeds and grains is challenging as crush margins remain under pressure 2.The company needs to diversify from China as the government has started to cap retail prices of food to curb inflation. |
| Wilmar International Competition | |
| Wilmar International Competitors |
Below are the top 5 competitors of Wilmar International: 1. Archer-Daniels-Midland 2. Bunge Ltd 3. Golden Agri-Resources Ltd 4. IOI Corp Berhad |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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