SWOT analysis of Wilmar International analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Wilmar International SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Wilmar International to benchmark its business & performance as compared to the competitors and industry. As of 2020, Wilmar International is one of the leading brands in the food & beverages sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Wilmar International competitors and includes Wilmar International target market, segmentation, positioning & Unique Selling Proposition (USP).
Wilmar International Brand Analysis | |
---|---|
Parent Company |
Wilmar International |
Category |
Food Processing |
Sector | |
Tagline/ Slogan |
We Invest, You Harvest |
USP |
An all-encompassing integrated agribusiness model& significant market presence |
Wilmar International STP | |
Wilmar International Segmentation |
Business segments: Merchandising , Milling & Refining Sugar, Plantations & Palm Oil Mills, Oilseeds & Grains Products, Fertilizers and Edible oil products |
Wilmar International Target Market |
Food manufacturing industry, Industrial & Consumer Food catering industry and individual consumers |
Wilmar International Positioning |
Commitment to deliver consistent product quality and food safety |
Wilmar International SWOT Analysis | |
Wilmar International Strengths |
Below are the Strengths in the SWOT Analysis of Wilmar International: 1. Their business model enjoys lower cost due to economies of scale, integration, logistical and distribution advantages, and superior market intelligence. 4. Efficiency gains through improved logistics resulting in lower transportation cost 5. It has over 90,000 employees as a part of the workforce |
Wilmar International Weaknesses |
Here are the weaknesses in the Wilmar International SWOT Analysis: 1.Due to its relatively young acreage, Wilmar is still depending substantially on third parties for crops |
Wilmar International Opportunities |
Following are the Opportunities in Wilmar International SWOT Analysis: 1.Emphasis on growth in China, India and Indonesia 4. 50:50 Joint Venture with Kellogg Co. |
Wilmar International Threats |
The threats in the SWOT Analysis of Wilmar International are as mentioned: 1.Operating environment for oilseeds and grains is challenging as crush margins remain under pressure 2.The company needs to diversify from China as the government has started to cap retail prices of food to curb inflation. |
Wilmar International Competition | |
Competitors |
Below are the top 5 Wilmar International competitors: 1. Archer-Daniels-Midland 2. Bunge Ltd 3. Golden Agri-Resources Ltd 4. IOI Corp Berhad |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Wilmar International. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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