SWOT analysis of IOI Group analyses the brand by its strengths, weaknesses, opportunities & threats. In IOI Group SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like IOI Group to benchmark its business & performance as compared to the competitors. IOI Group is one of the leading brands in the food & beverages sector.
The table below lists the IOI Group SWOT (Strengths, Weaknesses, Opportunities, Threats), top IOI Group competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
IOI Group Brand Analysis | |
---|---|
Parent Company |
IOI Corporation Berhad |
Category |
Food Processing |
Sector | |
Tagline/ Slogan |
People first, performance now |
USP |
Providing customers with products and services that exceed their expectations |
IOI Group STP | |
Segment |
Business segments: Plantation, Real Estate Development, Manufacturing of oleochemicals and specialty fats& Refineries |
Target Group |
Food manufacturing industry, Industrial & Consumer Food catering industry |
Positioning |
Providing products & services of superior values |
SWOT Analysis of IOI Group | |
IOI Group Strengths |
Below are the Strengths in the SWOT Analysis of IOI Group: 1. Development of agri-science and technology to improve crop and oil yields to meet increasing global demands 2. Integrated business model from plantation to specialty fats and oleochemicals 3. Operates on a multi-stakeholder format which involves strict principles and criteria covering the social and environmental requirements for the production and use of sustainable palm oil. 5. Employs more than 30,000 personnel of more than 23 different nationalities in 15 countries. |
IOI Group Weaknesses |
Here are the weaknesses in the IOI Group SWOT Analysis: 1.Uncertainties in the form of commodities price risk, credit risk, foreign exchange risk and interest rate risk. |
IOI Group Opportunities |
Following are the Opportunities in IOI Group SWOT Analysis: 1.Demand for palm oil would remain strong as consumption increases in select emerging economies coupled with the general global population growth |
IOI Group Threats |
The threats in the SWOT Analysis of IOI Group are as mentioned: 1.Economic crisis in the Eurozone and the global economic slowdown result in lower global trade and investments 3. Unfavorable legislation and government policies are constant threats |
IOI Group Competition | |
IOI Group Competitors |
Below are the top 3 competitors of IOI Group: 1. Wilmar International Ltd and 2. PT Sinar Mas Agro Resources Tbk 3. Felda Group |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to IOI Group. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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