Aryzta SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Aryzta analyses the brand by its strengths, weaknesses, opportunities & threats. In Aryzta SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Aryzta to benchmark its business & performance as compared to the competitors. Aryzta is one of the leading brands in the food & beverages sector.

The table below lists the Aryzta SWOT (Strengths, Weaknesses, Opportunities, Threats), top Aryzta competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Aryzta SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Aryzta Brand Analysis
Parent Company

Origin Enterprises, Hiestand Holding AG

Category

Food Processing

Sector

Food & Beverages

Tagline/ Slogan

Passion for good food

USP

The aroma of freshly baked goods at the point of sale drives consumer footfall and represents a point of difference for Aryzta’s customers in foodservice and retail establishments

Aryzta STP
Segment

Urban areas; Middle-to higher-income people

Target Group

Convenience retail, gas stations, multiple retail, restaurants, catering and hotels, leisure and limited serve restaurants

Positioning

Giving the best value, variety, taste and convenience to consumers at point of sale

SWOT Analysis of Aryzta
Aryzta Strengths

Below are the Strengths in the SWOT Analysis of Aryzta:

1. Highly consistent cash generation business in highly predictable sector
2. In America it is a single business focused on customer partnerships, customer centric strategy and coordinated customer interactions
3. Leadership position in specialty bakery and an Integrated growth-enabled supply chain
4. Geographic diversification with operations in the Americas, Europe, Asia, Australia and New Zealand

5. Strong brand presence and high quality food products

Aryzta Weaknesses

Here are the weaknesses in the Aryzta SWOT Analysis:

1. Fragile supply/demand balance
2. Consumers are interested in healthier food options such as whole grain, sodium-free, gluten-free or trans-fat free foods
3. Food inflation is resurgent
4. Consumer sentiment is weak, especially in Europe

Aryzta Opportunities

Following are the Opportunities in Aryzta SWOT Analysis:

1. Repositioning with focus on value creation opportunities
2. Growth opportunity in smart agriculture solutions and sustainable crop technologies
3. Investment for new capacity development

Aryzta Threats

The threats in the SWOT Analysis of Aryzta are as mentioned:

1. Competitive product and pricing pressures
2. Foreign exchange fluctuations
3. Regulatory developments

Aryzta Competition
Aryzta Competitors

Below are the top 3 competitors of Aryzta:

1. Hostess Brands, Inc.

2. Associated British Foods plc.

3. Brioche Pasquier S.A.


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Aryzta. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

Continue Reading:


The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin