Aryzta SWOT Analysis, Competitors, STP & USP

Origin Enterprises, Hiestand Holding AG

Food Processing

Food & Beverages

Passion for good food

The aroma of freshly baked goods at the point of sale drives consumer footfall and represents a point of difference for Aryzta’s customers in foodservice and retail establishments

Urban areas; Middle-to higher-income people

Convenience retail, gas stations, multiple retail, restaurants, catering and hotels, leisure and limited serve restaurants

Giving the best value, variety, taste and convenience to consumers at point of sale

Below are the Strengths in the SWOT Analysis of Aryzta:

1. Highly consistent cash generation business in highly predictable sector
2. In America it is a single business focused on customer partnerships, customer centric strategy and coordinated customer interactions
3. Leadership position in specialty bakery and an Integrated growth-enabled supply chain
4. Geographic diversification with operations in the Americas, Europe, Asia, Australia and New Zealand

5. Strong brand presence and high quality food products

Here are the weaknesses in the Aryzta SWOT Analysis:

1. Fragile supply/demand balance
2. Consumers are interested in healthier food options such as whole grain, sodium-free, gluten-free or trans-fat free foods
3. Food inflation is resurgent
4. Consumer sentiment is weak, especially in Europe

Following are the Opportunities in Aryzta SWOT Analysis:

1. Repositioning with focus on value creation opportunities
2. Growth opportunity in smart agriculture solutions and sustainable crop technologies
3. Investment for new capacity development

The threats in the SWOT Analysis of Aryzta are as mentioned:

1. Competitive product and pricing pressures
2. Foreign exchange fluctuations
3. Regulatory developments

Below are the top 3 Aryzta competitors:

1. Hostess Brands, Inc.

2. Associated British Foods plc.

3. Brioche Pasquier S.A.