Published in Food & Beverages category by MBA Skool Team
Cracker Jack is one of the leading brands in the food & beverages sector. Cracker Jack SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Cracker Jack:
The connect with baseball has created a strong fan following for the product
Almost no competitors in the baseball channel which has been successfully be captured by Cracker Jack
Good availability and distribution
Above are the strengths in the SWOT Analysis of Cracker Jack. The strengths of Cracker Jack looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Cracker Jack Weaknesses
The caramel popcorn based snack market has shown sluggish growth in the US
Market for caramel popcorn is in very nascent stage in developing countries and it might take many years for them to support sales at levels that the company might want
These were the weaknesses in the Cracker Jack SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Cracker Jack Opportunities
Leverage existing brand strength and come up with different packaging size and variety
It can leverage the brand awareness(highest in caramel popcorn market) in expansion opportunities
Opportunity to focus on channels such as convenience stores due to selling of many private label brands in recent years
Can focus on distribution and shelf promotion during yearend holiday season when the sales of the product is highest
Above we covered the opportunities in Cracker Jack SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Cracker Jack Threats
Negative reaction from market for its new caffeine based variant that might affect its brand equity
Unnecessary and wrongly timed product extension might negatively impact the existing brand
Acquisition of Cracker Jack by Frito Lay and subsequent product changes has not gone down well with the loyal consumer base and they might shift to other competitors
The threats in the SWOT Analysis of Cracker Jack are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Cracker Jack SWOT analysis.
Continue reading more about the brand/company.
About Cracker Jack
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Small Toy inside each pack to excite Children into buying Cracker Jack
Cracker Jack STP
Smaller cities, semi urban areas white population of US
Children from middle class families
Caramel Popcorn based cracker
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Cracker Jack. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute