SWOT Analysis of Cracker Jack with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Cracker Jack |
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Parent Company |
Pepsi Co |
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Category |
Snacks |
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Sector |
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Tagline/ Slogan |
Caramel coated popcorn and peanuts |
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USP |
Small Toy inside each pack to excite Children into buying Cracker Jack |
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Cracker Jack STP |
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Segment |
Smaller cities, semi urban areas white population of US |
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Target Group |
Children from middle class families |
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Positioning |
Caramel Popcorn based cracker |
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Cracker Jack SWOT Analysis |
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Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Cracker Jack : 1. Century old established brand 2.Intense consumer connect 3.The connect with baseball has created a strong fan following for the product 4.Almost no competitors in the baseball channel which has been successfully be captured by Cracker Jack 5. Good availability and distribution |
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Weaknesses |
1. The caramel popcorn based snack market has shown sluggish growth in the US 2.Market for caramel popcorn is in very nascent stage in developing countries and it might take many years for them to support sales at levels that the company might want |
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Opportunities |
1. Leverage existing brand strength and come up with different packaging size and variety 2.It can leverage the brand awareness(highest in caramel popcorn market) in expansion opportunities 3.Opportunity to focus on channels such as convenience stores due to selling of many private label brands in recent years 4.Can focus on distribution and shelf promotion during yearend holiday season when the sales of the product is highest |
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Threats |
1.Negative reaction from market for its new caffeine based variant that might affect its brand equity 2.Unnecessary and wrongly timed product extension might negatively impact the existing brand 3.Acquisition of Cracker Jack by Frito Lay and subsequent product changes has not gone down well with the loyal consumer base and they might shift to other competitors |
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Cracker Jack Competition |
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Competitors |
Below are the 2 main Cracker Jack competitors : 1.Act 2 popcorn 2.Crunch n Munch |
The brandguide table above concludes the Cracker Jack SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Cracker Jack. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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