Cracker Jack SWOT Analysis, Competitors & USP
SWOT analysis of Cracker Jack analyses the brand by its strengths, weaknesses, opportunities & threats. In Cracker Jack SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Cracker Jack to benchmark its business & performance as compared to the competitors. Cracker Jack is one of the leading brands in the food & beverages sector.
The table below lists the Cracker Jack SWOT (Strengths, Weaknesses, Opportunities, Threats), top Cracker Jack competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Cracker Jack Brand Analysis | |
|---|---|
| Parent Company |
Pepsi Co |
| Category |
Snacks |
| Sector | |
| Tagline/ Slogan |
Caramel coated popcorn and peanuts |
| USP |
Small Toy inside each pack to excite Children into buying Cracker Jack |
| Cracker Jack STP | |
| Segment |
Smaller cities, semi urban areas white population of US |
| Target Group |
Children from middle class families |
| Positioning |
Caramel Popcorn based cracker |
| SWOT Analysis of Cracker Jack | |
| Cracker Jack Strengths |
Below are the Strengths in the SWOT Analysis of Cracker Jack: 1. Century old established brand 2.Intense consumer connect 3.The connect with baseball has created a strong fan following for the product 4.Almost no competitors in the baseball channel which has been successfully be captured by Cracker Jack 5. Good availability and distribution |
| Cracker Jack Weaknesses |
Here are the weaknesses in the Cracker Jack SWOT Analysis: 1. The caramel popcorn based snack market has shown sluggish growth in the US 2.Market for caramel popcorn is in very nascent stage in developing countries and it might take many years for them to support sales at levels that the company might want |
| Cracker Jack Opportunities |
Following are the Opportunities in Cracker Jack SWOT Analysis: 1. Leverage existing brand strength and come up with different packaging size and variety 2.It can leverage the brand awareness(highest in caramel popcorn market) in expansion opportunities 3.Opportunity to focus on channels such as convenience stores due to selling of many private label brands in recent years 4.Can focus on distribution and shelf promotion during yearend holiday season when the sales of the product is highest |
| Cracker Jack Threats |
The threats in the SWOT Analysis of Cracker Jack are as mentioned: 1.Negative reaction from market for its new caffeine based variant that might affect its brand equity 2.Unnecessary and wrongly timed product extension might negatively impact the existing brand 3.Acquisition of Cracker Jack by Frito Lay and subsequent product changes has not gone down well with the loyal consumer base and they might shift to other competitors |
| Cracker Jack Competition | |
| Cracker Jack Competitors |
Below are the top 2 competitors of Cracker Jack: 1.Act 2 popcorn 2.Crunch n Munch |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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