Published in Food & Beverages category by MBA Skool Team
Tata Tea Limited is one of the leading brands in the food & beverages sector. Tata Tea Limited SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Tata Tea Limited:
World’s second largest manufacturer and distributor tea.
Brands like Tetley are biggest selling brands in United Kingdom, Canada and US
Brand presence in 50 countries
Most trusted brand
Tata tea is considered to be healthy because of its anti-oxidant properties
High customer loyalty
Above are the strengths in the SWOT Analysis of Tata Tea Limited. The strengths of Tata Tea Limited looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Tata Tea Limited Weaknesses
Highly fragmented market in India
It is labour intensive industry and has associated issues
Concentration risk over single category
These were the weaknesses in the Tata Tea Limited SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Tata Tea Limited Opportunities
Come with more flavours in tea
Postion tea as a healthy drink as compared to coffee
Increase its presence in rural market
Above we covered the opportunities in Tata Tea Limited SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Tata Tea Limited Threats
Suppliers from efficient markets like Kenya. Sri Lanka, Vietnam, etc. entering the market
Competition from local and regional players
Youth does not prefer tea
Substitues like juices are becoming more popular
The threats in the SWOT Analysis of Tata Tea Limited are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Tata Tea Limited SWOT analysis.
Continue reading more about the brand/company.
About Tata Tea Limited
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Aaj se khilana band, pilaanashuru; Har subah sirf utho mat, JAAGO RE
Refreshing taste of Tata tea
Tata Tea Limited STP
Various segments(Based on price)
People preferring tea with different brands based on their choice of price
Tata Tea Limited Product Portfolio
Good Earth teas
The above mentioned brands are the prominent products under the Tata Tea Limited product portfolio.
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