Tata Tea Limited SWOT Analysis
Here is a detailed SWOT analysis of Tata Tea Limited covering strengths, weaknesses, opportunities and threats.
Tata Tea Limited Strengths
- World’s second largest manufacturer and distributor tea.
- Brands like Tetley are biggest selling brands in United Kingdom, Canada and US
- Brand presence in 50 countries
- Most trusted brand
- Tata tea is considered to be healthy because of its anti-oxidant properties
- High customer loyalty
Above are the strengths in the SWOT Analysis of Tata Tea Limited. The strengths of Tata Tea Limited looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Tata Tea Limited Weaknesses
- Highly fragmented market in India
- It is labour intensive industry and has associated issues
- Concentration risk over single category
These were the weaknesses in the Tata Tea Limited SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Tata Tea Limited Opportunities
- Come with more flavours in tea
- Postion tea as a healthy drink as compared to coffee
- Increase its presence in rural market
Above we covered the opportunities in Tata Tea Limited SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Tata Tea Limited Threats
- Suppliers from efficient markets like Kenya. Sri Lanka, Vietnam, etc. entering the market
- Competition from local and regional players
- Youth does not prefer tea
- Substitues like juices are becoming more popular
The threats in the SWOT Analysis of Tata Tea Limited are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Tata Tea Limited SWOT analysis.
About Tata Tea Limited
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Tata Tea Limited Overview | |
|---|---|
| Parent Company |
Tata Group |
| Category |
Food Processing |
| Sector | |
| Tagline/ Slogan |
Aaj se khilana band, pilaanashuru; Har subah sirf utho mat, JAAGO RE |
| USP |
Refreshing taste of Tata tea |
| Tata Tea Limited STP | |
| Segmentation |
Various segments(Based on price) |
| Target Market |
People preferring tea with different brands based on their choice of price |
| Positioning |
Kadak(Strong) tea |
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