Tata Tea Limited SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

Tata Tea Limited SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Tata Tea Limited, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Tata Tea Limited to benchmark its business & performance as compared to the competitors, and make strategic improvements. Tata Tea Limited is one of the leading brands in the food & beverages sector.

The article below lists the Tata Tea Limited SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Tata Tea Limited SWOT Analysis:

SWOT Analysis of Tata Tea Limited

For Tata Tea Limited, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Tata Tea Limited Strengths

The strengths of Tata Tea Limited looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Tata Tea Limited :

1. World’s second largest manufacturer and distributor tea.

2.Brands like Tetley are biggest selling brands in United Kingdom, Canada and US

3.Brand presence in 50 countries

4.Most trusted brand

5.Tata tea is considered to be healthy because of its anti-oxidant properties

6.High customer loyalty

Tata Tea Limited Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Tata Tea Limited SWOT Analysis:

1. Highly fragmented market in India

2.It is labour intensive industry and has associated issues

3. Concentration risk over single category

Tata Tea Limited Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Tata Tea Limited SWOT Analysis:

1.Come with more flavours in tea

2.Postion tea as a healthy drink as compared to coffee

3.Increase its presence in rural market

Tata Tea Limited Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Tata Tea Limited are as mentioned:

1.Suppliers from efficient markets like Kenya. Sri Lanka, Vietnam, etc. entering the market

2.Competition from local and regional players

3.Youth does not prefer tea

4.Substitues like juices are becoming more popular

Tata Tea Limited Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 5 competitors of Tata Tea Limited:

1.Brooke-bond Lipton

2.Bombay Burmah

3.Assam company

4.Dhunseri Tea

5.Harrisons Malay

Hence this concludes the Tata Tea Limited SWOT analysis.

Continue reading more about the brand/company.

About Tata Tea Limited

Tata Tea Limited Overview
Parent Company

Tata Group


Food Processing


Food & Beverages

Tagline/ Slogan

Aaj se khilana band, pilaanashuru; Har subah sirf utho mat, JAAGO RE


Refreshing taste of Tata tea

Tata Tea Limited STP

Various segments(Based on price)

Target Market

People preferring tea with different brands based on their choice of price


Kadak(Strong) tea

Tata Tea Limited Product Portfolio

Tata tea



Good Earth teas

Tata Coffee

The above mentioned brands are the prominent products under the Tata Tea Limited product portfolio.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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