Tata Tea Limited SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Tata Tea Limited analyses the brand by its strengths, weaknesses, opportunities & threats. In Tata Tea Limited SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Tata Tea Limited to benchmark its business & performance as compared to the competitors. Tata Tea Limited is one of the leading brands in the food & beverages sector.

The table below lists the Tata Tea Limited SWOT (Strengths, Weaknesses, Opportunities, Threats), top Tata Tea Limited competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Tata Tea Limited SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Tata Tea Limited Brand Analysis
Parent Company

Tata Group

Category

Food Processing

Sector

Food & Beverages

Tagline/ Slogan

Aaj se khilana band, pilaanashuru; Har subah sirf utho mat, JAAGO RE

USP

Refreshing taste of Tata tea

Tata Tea Limited STP
Segment

Various segments(Based on price)

Target Group

People preferring tea with different brands based on their choice of price

Positioning

Kadak(Strong) tea

Tata Tea Limited Product Portfolio
Brands

Tata tea

Tetley

JEMCA

Good Earth teas

Tata Coffee

The above mentioned brands are the prominent products under the Tata Tea Limited product portfolio.

SWOT Analysis of Tata Tea Limited
Tata Tea Limited Strengths

Below are the Strengths in the SWOT Analysis of Tata Tea Limited:

1. World’s second largest manufacturer and distributor tea.

2.Brands like Tetley are biggest selling brands in United Kingdom, Canada and US

3.Brand presence in 50 countries

4.Most trusted brand

5.Tata tea is considered to be healthy because of its anti-oxidant properties

6.High customer loyalty

Tata Tea Limited Weaknesses

Here are the weaknesses in the Tata Tea Limited SWOT Analysis:

1. Highly fragmented market in India

2.It is labour intensive industry and has associated issues

3. Concentration risk over single category

Tata Tea Limited Opportunities

Following are the Opportunities in Tata Tea Limited SWOT Analysis:

1.Come with more flavours in tea

2.Postion tea as a healthy drink as compared to coffee

3.Increase its presence in rural market

Tata Tea Limited Threats

The threats in the SWOT Analysis of Tata Tea Limited are as mentioned:

1.Suppliers from efficient markets like Kenya. Sri Lanka, Vietnam, etc. entering the market

2.Competition from local and regional players

3.Youth does not prefer tea

4.Substitues like juices are becoming more popular

Tata Tea Limited Competition
Tata Tea Limited Competitors

Below are the top 5 competitors of Tata Tea Limited:

1.Brooke-bond Lipton

2.Bombay Burmah

3.Assam company

4.Dhunseri Tea

5.Harrisons Malay


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Tata Tea Limited. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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