Tata Tea Limited SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 12024

SWOT Analysis of Tata Tea Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tata Tea Limited

Parent Company

Tata Group


Food Processing


Foods and Beverages

Tagline/ Slogan

Aaj se khilana band, pilaanashuru; Har subah sirf utho mat, JAAGO RE


Refreshing taste of Tata tea



Various segments(Based on price)

Target Group

People preferring tea with different brands based on their choice of price


Kadak(Strong) tea

Product Portfolio


Tata tea



Good Earth teas

Tata Coffee

SWOT Analysis


1. World’s second largest manufacturer and distributor tea.

2.Brands like Tetley are biggest selling brands in United Kingdom, Canada and US

3.Brand presence in 50 countries

4.Most trusted brand

5.Tata tea is considered to be healthy because of its anti-oxidant properties

6.High customer loyalty


1. Highly fragmented market in India

2.It is labour intensive industry and has associated issues

3. Concentration risk over single category


1.Come with more flavours in tea

2.Postion tea as a healthy drink as compared to coffee

3.Increase its presence in rural market


1.Suppliers from efficient markets like Kenya. Sri Lanka, Vietnam, etc. entering the market

2.Competition from local and regional players

3.Youth does not prefer tea

4.Substitues like juices are becoming more popular



1.Brooke-bond Lipton

2.Bombay Burmah

3.Assam company

4.Dhunseri Tea

5.Harrisons Malay

The table above concludes the Tata Tea Limited SWOT analysis along with its marketing and brand parameters.


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