ADF Foods SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of ADF Foods analyses the brand by its strengths, weaknesses, opportunities & threats. In ADF Foods SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like ADF Foods to benchmark its business & performance as compared to the competitors. ADF Foods is one of the leading brands in the food & beverages sector.

The table below lists the ADF Foods SWOT (Strengths, Weaknesses, Opportunities, Threats), top ADF Foods competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

ADF Foods SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
ADF Foods Brand Analysis
Parent Company

ADF Foods Ltd


Food Processing


Food & Beverages

Tagline/ Slogan

Feeding the world


Pack and preserve the rich authentic Indian taste in the form of quality products and send it all across the globe


People who like the taste of indian spices and Indian cuisine.

Target Group

Middle and upper class


Rich authentic Indian taste in the form of quality products

SWOT Analysis of ADF Foods
ADF Foods Strengths

Below are the Strengths in the SWOT Analysis of ADF Foods:

1.One of thetop 3 companies in the world in the Ethnic Indian Foods Segment.
2. It has a strong and active R&D unit which is continuously engaged in adding new products to its product portfolio.

3. Company has several tie-ups in UK, US, Middle East, Australia, Canada and Asia, to ensure extensive distribution of products.

4. It has won the Best Overall Exporter of the Year Award (SME Sector) 2008-09 by DHL - CNBC International Awards.

ADF Foods Weaknesses

Here are the weaknesses in the ADF Foods SWOT Analysis:

1.High requirement of working capital.
2.Divergent food habits of people in the global market affects demand.

ADF Foods Opportunities

Following are the Opportunities in ADF Foods SWOT Analysis:

1.Opportunities in terms of expanding their product portfolio
2. Introducing all their brands in all the global markets where they have a presence.

ADF Foods Threats

The threats in the SWOT Analysis of ADF Foods are as mentioned:

1.Affordability and cultural preferences of fresh food
2.High inventory carrying cost.

ADF Foods Competition
ADF Foods Competitors

Below are the top 4 competitors of ADF Foods:

1.MVJ Foods (India) Private Limited

2.Mathewsons Exports and Imports Private Limited

3.Foods and Inns Ltd

4.Chordia Food Products Ltd(NDA)

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to ADF Foods. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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