Published by MBA Skool Team, Last Updated: April 29, 2020
SWOT analysis of ADF Foods analyses the brand by its strengths, weaknesses, opportunities & threats. In ADF Foods SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like ADF Foods to benchmark its business & performance as compared to the competitors. ADF Foods is one of the leading brands in the food & beverages sector.
The table below lists the ADF Foods SWOT (Strengths, Weaknesses, Opportunities, Threats), top ADF Foods competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Pack and preserve the rich authentic Indian taste in the form of quality products and send it all across the globe
ADF Foods STP
People who like the taste of indian spices and Indian cuisine.
Middle and upper class
Rich authentic Indian taste in the form of quality products
SWOT Analysis of ADF Foods
ADF Foods Strengths
Below are the Strengths in the SWOT Analysis of ADF Foods:
1.One of thetop 3 companies in the world in the Ethnic Indian Foods Segment. 2. It has a strong and active R&D unit which is continuously engaged in adding new products to its product portfolio.
3. Company has several tie-ups in UK, US, Middle East, Australia, Canada and Asia, to ensure extensive distribution of products.
4. It has won the Best Overall Exporter of the Year Award (SME Sector) 2008-09 by DHL - CNBC International Awards.
ADF Foods Weaknesses
Here are the weaknesses in the ADF Foods SWOT Analysis:
1.High requirement of working capital. 2.Divergent food habits of people in the global market affects demand.
ADF Foods Opportunities
Following are the Opportunities in ADF Foods SWOT Analysis:
1.Opportunities in terms of expanding their product portfolio 2. Introducing all their brands in all the global markets where they have a presence.
ADF Foods Threats
The threats in the SWOT Analysis of ADF Foods are as mentioned:
1.Affordability and cultural preferences of fresh food 2.High inventory carrying cost.
ADF Foods Competition
ADF Foods Competitors
Below are the top 4 competitors of ADF Foods:
1.MVJ Foods (India) Private Limited
2.Mathewsons Exports and Imports Private Limited
3.Foods and Inns Ltd
4.Chordia Food Products Ltd(NDA)
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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