ADF Foods SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

ADF Foods Ltd

Food Processing

Food & Beverages

Feeding the world

Pack and preserve the rich authentic Indian taste in the form of quality products and send it all across the globe

People who like the taste of indian spices and Indian cuisine.

Middle and upper class

Rich authentic Indian taste in the form of quality products

Below are the Strengths in the SWOT Analysis of ADF Foods:

1.One of thetop 3 companies in the world in the Ethnic Indian Foods Segment.
2. It has a strong and active R&D unit which is continuously engaged in adding new products to its product portfolio.

3. Company has several tie-ups in UK, US, Middle East, Australia, Canada and Asia, to ensure extensive distribution of products.

4. It has won the Best Overall Exporter of the Year Award (SME Sector) 2008-09 by DHL - CNBC International Awards.

Here are the weaknesses in the ADF Foods SWOT Analysis:

1.High requirement of working capital.
2.Divergent food habits of people in the global market affects demand.

Following are the Opportunities in ADF Foods SWOT Analysis:

1.Opportunities in terms of expanding their product portfolio
2. Introducing all their brands in all the global markets where they have a presence.

The threats in the SWOT Analysis of ADF Foods are as mentioned:

1.Affordability and cultural preferences of fresh food
2.High inventory carrying cost.

Below are the top 4 ADF Foods competitors:

1.MVJ Foods (India) Private Limited

2.Mathewsons Exports and Imports Private Limited

3.Foods and Inns Ltd

4.Chordia Food Products Ltd(NDA)