ADF Foods SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 5052

SWOT analysis of ADF Foods analyses the brand/company with its strengths, weaknesses, opportunities & threats. ADF Foods is one of the leading brands in the food & beverages sector. The table below also lists the top ADF Foods competitors and elaborates ADF Foods segmentation, targeting, positioning & USP.

ADF Foods

Parent Company

ADF Foods Ltd


Food Processing


Food & Beverages

Tagline/ Slogan

Feeding the world


Pack and preserve the rich authentic Indian taste in the form of quality products and send it all across the globe



People who like the taste of indian spices and Indian cuisine.

Target Group

Middle and upper class


Rich authentic Indian taste in the form of quality products

ADF Foods SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of ADF Foods. Strengths are:

1.One of thetop 3 companies in the world in the Ethnic Indian Foods Segment.
2. It has a strong and active R&D unit which is continuously engaged in adding new products to its product portfolio.

3. Company has several tie-ups in UK, US, Middle East, Australia, Canada and Asia, to ensure extensive distribution of products.

4. It has won the Best Overall Exporter of the Year Award (SME Sector) 2008-09 by DHL - CNBC International Awards.


Here are the weaknesses in the ADF Foods SWOT Analysis:

1.High requirement of working capital.
2.Divergent food habits of people in the global market affects demand.


Following are the Opportunities in ADF Foods SWOT Analysis:

1.Opportunities in terms of expanding their product portfolio
2. Introducing all their brands in all the global markets where they have a presence.


The threats in the SWOT Analysis of ADF Foods are as mentioned:

1.Affordability and cultural preferences of fresh food
2.High inventory carrying cost.

ADF Foods Competition


Below are the top 4 ADF Foods competitors:

1.MVJ Foods (India) Private Limited

2.Mathewsons Exports and Imports Private Limited

3.Foods and Inns Ltd

4.Chordia Food Products Ltd(NDA)

The brandguide table above concludes the ADF Foods SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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