ADF Foods SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 5194

SWOT analysis of ADF Foods analyses the brand/company with its strengths, weaknesses, opportunities & threats. In ADF Foods SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like ADF Foods to benchmark its business & performance as compared to the competitors and industry. ADF Foods is one of the leading brands in the food & beverages sector. The table below also lists the top ADF Foods competitors and elaborates ADF Foods market segmentation, target group, positioning & Unique Selling Proposition (USP).

ADF Foods SWOT, Competitors, Marketing STP & Brand analysis Table
ADF Foods Brand Analysis
Parent Company

ADF Foods Ltd

Category

Food Processing

Sector

Food & Beverages

Tagline/ Slogan

Feeding the world

USP

Pack and preserve the rich authentic Indian taste in the form of quality products and send it all across the globe

ADF Foods STP
Segment

People who like the taste of indian spices and Indian cuisine.

Target Group

Middle and upper class

Positioning

Rich authentic Indian taste in the form of quality products

ADF Foods SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of ADF Foods. Strengths are:

1.One of thetop 3 companies in the world in the Ethnic Indian Foods Segment.
2. It has a strong and active R&D unit which is continuously engaged in adding new products to its product portfolio.

3. Company has several tie-ups in UK, US, Middle East, Australia, Canada and Asia, to ensure extensive distribution of products.

4. It has won the Best Overall Exporter of the Year Award (SME Sector) 2008-09 by DHL - CNBC International Awards.

Weaknesses

Here are the weaknesses in the ADF Foods SWOT Analysis:

1.High requirement of working capital.
2.Divergent food habits of people in the global market affects demand.

Opportunities

Following are the Opportunities in ADF Foods SWOT Analysis:

1.Opportunities in terms of expanding their product portfolio
2. Introducing all their brands in all the global markets where they have a presence.

Threats

The threats in the SWOT Analysis of ADF Foods are as mentioned:

1.Affordability and cultural preferences of fresh food
2.High inventory carrying cost.

ADF Foods Competition
Competitors

Below are the top 4 ADF Foods competitors:

1.MVJ Foods (India) Private Limited

2.Mathewsons Exports and Imports Private Limited

3.Foods and Inns Ltd

4.Chordia Food Products Ltd(NDA)

The brandguide table above concludes the ADF Foods SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to ADF Foods. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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