Cadbury’s Gems SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

Cadbury’s Gems SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Cadbury’s Gems, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Cadbury’s Gems to benchmark its business & performance as compared to the competitors, and make strategic improvements. Cadbury’s Gems is one of the leading brands in the food & beverages sector.

The article below lists the Cadbury’s Gems SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Cadbury’s Gems SWOT Analysis:

SWOT Analysis of Cadbury’s Gems

For Cadbury’s Gems, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Cadbury’s Gems Strengths

The strengths of Cadbury’s Gems looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Cadbury’s Gems :

1. Attractive packaging for children
2. Popular amongst kids
3. Not many competitors have come up with similar products
4. Different colors provide it with an added selling point amongst kids

5. All commercials of Gems have used the colorful panda as a pneumonic and the consumers have given it a big thumbs-up

6. Good distribution and availability of the product

7. Strong brand name of the parent company adds value

Cadbury’s Gems Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Cadbury’s Gems SWOT Analysis:

1. Being a popular brand it gets replicated by fake products
2. Chocolates in smaller packages have eaten into its market share

Cadbury’s Gems Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Cadbury’s Gems SWOT Analysis:

1. Use non-traditional means for promoting the product
2. Come up with different shapes of packaging that shall make it even more popular amongst kids

Cadbury’s Gems Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Cadbury’s Gems are as mentioned:

1. Competitors like Nestle can anytime come up with such a product
2. Using colors always poses a threat of some competitor defaming it for not being healthy

Cadbury’s Gems Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of Cadbury’s Gems:

1. Nutties

2. Malteasers

Hence this concludes the Cadbury’s Gems SWOT analysis.

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About Cadbury’s Gems

Cadbury’s Gems Overview
Parent Company





Food & Beverages

Tagline/ Slogan

Raho umarless Cadbury Gems ke sath; Rangeen Panda Ki Rangeen Pasand


The taste of chocolate in the size of a toffee

Cadbury’s Gems STP

Confectionery for everyone

Target Market

Kids and adults who like something which provides the taste of a chocolate in the size of a toffee, and that too in different colors


A little button of chocolate covered with colorful candy shell with attractive packaging

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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