Cadbury’s Gems SWOT Analysis, Competitors & USP
SWOT analysis of Cadbury’s Gems analyses the brand by its strengths, weaknesses, opportunities & threats. In Cadbury’s Gems SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Cadbury’s Gems to benchmark its business & performance as compared to the competitors. Cadbury’s Gems is one of the leading brands in the food & beverages sector.
The table below lists the Cadbury’s Gems SWOT (Strengths, Weaknesses, Opportunities, Threats), top Cadbury’s Gems competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Cadbury’s Gems Brand Analysis | |
|---|---|
| Parent Company |
Cadbury |
| Category |
Confectionery |
| Sector | |
| Tagline/ Slogan |
Raho umarless Cadbury Gems ke sath; Rangeen Panda Ki Rangeen Pasand |
| USP |
The taste of chocolate in the size of a toffee |
| Cadbury’s Gems STP | |
| Segment |
Confectionery for everyone |
| Target Group |
Kids and adults who like something which provides the taste of a chocolate in the size of a toffee, and that too in different colors |
| Positioning |
A little button of chocolate covered with colorful candy shell with attractive packaging |
| SWOT Analysis of Cadbury’s Gems | |
| Cadbury’s Gems Strengths |
Below are the Strengths in the SWOT Analysis of Cadbury’s Gems: 1. Attractive packaging for children 5. All commercials of Gems have used the colorful panda as a pneumonic and the consumers have given it a big thumbs-up 6. Good distribution and availability of the product 7. Strong brand name of the parent company adds value |
| Cadbury’s Gems Weaknesses |
Here are the weaknesses in the Cadbury’s Gems SWOT Analysis: 1. Being a popular brand it gets replicated by fake products |
| Cadbury’s Gems Opportunities |
Following are the Opportunities in Cadbury’s Gems SWOT Analysis: 1. Use non-traditional means for promoting the product |
| Cadbury’s Gems Threats |
The threats in the SWOT Analysis of Cadbury’s Gems are as mentioned: 1. Competitors like Nestle can anytime come up with such a product |
| Cadbury’s Gems Competition | |
| Cadbury’s Gems Competitors |
Below are the top 2 competitors of Cadbury’s Gems: 1. Nutties 2. Malteasers |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Cadbury’s Gems. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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