1. SWOT Analysis
    2. ›
  2. Food & Beverages
    3. ›
  3. Cadbury’s Gems SWOT Analysis

Cadbury’s Gems SWOT Analysis

Here is a detailed SWOT analysis of Cadbury’s Gems covering strengths, weaknesses, opportunities and threats.

Published by MBA Skool Team in Food & Beverages category Read time:

Cadbury’s Gems Strengths

  1. Attractive packaging for children
  2. Popular amongst kids
  3. Not many competitors have come up with similar products
  4. Different colors provide it with an added selling point amongst kids
  5. All commercials of Gems have used the colorful panda as a pneumonic and the consumers have given it a big thumbs-up
  6. Good distribution and availability of the product
  7. Strong brand name of the parent company adds value

Above are the strengths in the SWOT Analysis of Cadbury’s Gems. The strengths of Cadbury’s Gems looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Cadbury’s Gems Weaknesses

  1. Being a popular brand it gets replicated by fake products
  2. Chocolates in smaller packages have eaten into its market share

These were the weaknesses in the Cadbury’s Gems SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Cadbury’s Gems Opportunities

  1. Use non-traditional means for promoting the product
  2. Come up with different shapes of packaging that shall make it even more popular amongst kids

Above we covered the opportunities in Cadbury’s Gems SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Cadbury’s Gems Threats

  1. Competitors like Nestle can anytime come up with such a product
  2. Using colors always poses a threat of some competitor defaming it for not being healthy

The threats in the SWOT Analysis of Cadbury’s Gems are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Cadbury’s Gems SWOT analysis.

About Cadbury’s Gems

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Cadbury’s Gems Overview
Parent Company

Cadbury
Category

Confectionery
Sector

Food & Beverages
Tagline/ Slogan

Raho umarless Cadbury Gems ke sath; Rangeen Panda Ki Rangeen Pasand
USP

The taste of chocolate in the size of a toffee
Cadbury’s Gems STP
Segmentation

Confectionery for everyone
Target Market

Kids and adults who like something which provides the taste of a chocolate in the size of a toffee, and that too in different colors
Positioning

A little button of chocolate covered with colorful candy shell with attractive packaging


This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Cadbury’s Gems. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:


The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin