Cafe Coffee Day SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Cafe Coffee Day analyses the brand by its strengths, weaknesses, opportunities & threats. In Cafe Coffee Day SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Cafe Coffee Day to benchmark its business & performance as compared to the competitors. Cafe Coffee Day is one of the leading brands in the food & beverages sector.

The table below lists the Cafe Coffee Day SWOT (Strengths, Weaknesses, Opportunities, Threats), top Cafe Coffee Day competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Cafe Coffee Day SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Cafe Coffee Day Brand Analysis
Parent Company

Coffee Day Enterprises Limited

Category

Coffee joints

Sector

Food & Beverages

Tagline/ Slogan

A lot can happen over coffee

USP

Most recognizable and affordable coffee chain brand in India

Cafe Coffee Day STP
Segment

People looking to go to have a coffee and snacks at a hangout place

Target Group

Youth in the middle and higher income groups

Positioning

Cafe Coffee Day is India's favorite coffee shop, for the young and the young at heart

SWOT Analysis of Cafe Coffee Day
Cafe Coffee Day Strengths

Below are the Strengths in the SWOT Analysis of Cafe Coffee Day:

1. Cafe Coffee Day has an excellent brand name and brand visibility

2. Huge young crowd as target group comes at Cafe Coffee Day

3. Excellent ambience and service

4. Cafe Coffee Day has over 1000 outlets and 300,000 visitors per day

5. It produces/grows the coffee it serves hence reducing the cost

6. More than 5000+ employees in the Cafe Coffee Day organization

Cafe Coffee Day Weaknesses

Here are the weaknesses in the Cafe Coffee Day SWOT Analysis:

1. High competition in this segment means limited market share for Cafe Coffee Day

2. High brand switching due to many options available to customers 

Cafe Coffee Day Opportunities

Following are the Opportunities in Cafe Coffee Day SWOT Analysis:

1. Introduce cheaper versions of coffee

2. Cafe Coffee Day can tap the smaller towns/cities

3. Merchandising can benefit Cafe Coffee Day even more

4. Tie ups with other companies for promotion

Cafe Coffee Day Threats

The threats in the SWOT Analysis of Cafe Coffee Day are as mentioned:

1. Competition from foreign players like Starbucks can adversely effect Cafe Coffee Day's market share

2. Dependent on Govt commodity rates

3. Large unorganized market can cause business losses

Cafe Coffee Day Competition
Cafe Coffee Day Competitors

Below are the top 4 competitors of Cafe Coffee Day:

1.Starbucks

2.Barista Lavazza

3.Mochas

4.Costa Coffee


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Cafe Coffee Day. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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