Cafe Coffee Day SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 31078

SWOT analysis of Cafe Coffee Day analyses the brand/company with its strengths, weaknesses, opportunities & threats. Cafe Coffee Day is one of the leading brands in the food & beverages sector. The table below also lists the top Cafe Coffee Day competitors and elaborates Cafe Coffee Day segmentation, targeting, positioning & USP.

Cafe Coffee Day SWOT, Competitors, Marketing STP & Brand analysis Table
Cafe Coffee Day Brand Analysis
Parent Company

Coffee Day Enterprises Limited


Coffee joints


Food & Beverages

Tagline/ Slogan

A lot can happen over coffee


Most recognizable and affordable coffee chain brand in India

Cafe Coffee Day STP

People looking to go to have a coffee and snacks at a hangout place

Target Group

Youth in the middle and higher income groups


Cafe Coffee Day is India's favorite coffee shop, for the young and the young at heart

Cafe Coffee Day SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Cafe Coffee Day. Strengths are:

1. Cafe Coffee Day has an excellent brand name and brand visibility

2. Huge young crowd as target group comes at Cafe Coffee Day

3. Excellent ambience and service

4. Cafe Coffee Day has over 1000 outlets and 300,000 visitors per day

5. It produces/grows the coffee it serves hence reducing the cost

6. More than 5000+ employees in the Cafe Coffee Day organization


Here are the weaknesses in the Cafe Coffee Day SWOT Analysis:

1. High competition in this segment means limited market share for Cafe Coffee Day

2. High brand switching due to many options available to customers 


Following are the Opportunities in Cafe Coffee Day SWOT Analysis:

1. Introduce cheaper versions of coffee

2. Cafe Coffee Day can tap the smaller towns/cities

3. Merchandising can benefit Cafe Coffee Day even more

4. Tie ups with other companies for promotion


The threats in the SWOT Analysis of Cafe Coffee Day are as mentioned:

1. Competition from foreign players like Starbucks can adversely effect Cafe Coffee Day's market share

2. Dependent on Govt commodity rates

3. Large unorganized market can cause business losses

Cafe Coffee Day Competition

Below are the top 4 Cafe Coffee Day competitors:


2.Barista Lavazza


4.Costa Coffee

The brandguide table above concludes the Cafe Coffee Day SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Cafe Coffee Day. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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