Cafe Coffee Day SWOT Analysis, Competitors & USP

Cafe Coffee Day SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Cafe Coffee Day, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Cafe Coffee Day to benchmark its business & performance as compared to the competitors, and make strategic improvements. Cafe Coffee Day is one of the leading brands in the food & beverages sector.

The article below lists the Cafe Coffee Day SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Cafe Coffee Day SWOT Analysis:

SWOT Analysis of Cafe Coffee Day

For Cafe Coffee Day, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Cafe Coffee Day Strengths

The strengths of Cafe Coffee Day looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Cafe Coffee Day :

1. Cafe Coffee Day has an excellent brand name and brand visibility

2. Huge young crowd as target group comes at Cafe Coffee Day

3. Excellent ambience and service

4. Cafe Coffee Day has over 1000 outlets and 300,000 visitors per day

5. It produces/grows the coffee it serves hence reducing the cost

6. More than 5000+ employees in the Cafe Coffee Day organization

Cafe Coffee Day Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Cafe Coffee Day SWOT Analysis:

1. High competition in this segment means limited market share for Cafe Coffee Day

2. High brand switching due to many options available to customers 

Cafe Coffee Day Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Cafe Coffee Day SWOT Analysis:

1. Introduce cheaper versions of coffee

2. Cafe Coffee Day can tap the smaller towns/cities

3. Merchandising can benefit Cafe Coffee Day even more

4. Tie ups with other companies for promotion

Cafe Coffee Day Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Cafe Coffee Day are as mentioned:

1. Competition from foreign players like Starbucks can adversely effect Cafe Coffee Day's market share

2. Dependent on Govt commodity rates

3. Large unorganized market can cause business losses

Cafe Coffee Day Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Cafe Coffee Day:

1.Starbucks

2.Barista Lavazza

3.Mochas

4.Costa Coffee

Hence this concludes the Cafe Coffee Day SWOT analysis.

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About Cafe Coffee Day

Cafe Coffee Day Overview
Parent Company	Coffee Day Enterprises Limited
Category	Coffee joints
Sector	Food & Beverages
Tagline/ Slogan	A lot can happen over coffee
USP	Most recognizable and affordable coffee chain brand in India
Cafe Coffee Day STP
Segmentation	People looking to go to have a coffee and snacks at a hangout place
Target Market	Youth in the middle and higher income groups
Positioning	Cafe Coffee Day is India's favorite coffee shop, for the young and the young at heart

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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