Cafe Coffee Day SWOT Analysis
Cafe Coffee Day is one of the leading brands in the food & beverages sector. Cafe Coffee Day SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Cafe Coffee Day:
Quick Glance:
Cafe Coffee Day Strengths
- Cafe Coffee Day has an excellent brand name and brand visibility
- Huge young crowd as target group comes at Cafe Coffee Day
- Excellent ambience and service
- Cafe Coffee Day has over 1000 outlets and 300,000 visitors per day
- It produces/grows the coffee it serves hence reducing the cost
- More than 5000+ employees in the Cafe Coffee Day organization
Above are the strengths in the SWOT Analysis of Cafe Coffee Day. The strengths of Cafe Coffee Day looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Cafe Coffee Day Weaknesses
- High competition in this segment means limited market share for Cafe Coffee Day
- High brand switching due to many options available to customers
These were the weaknesses in the Cafe Coffee Day SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Cafe Coffee Day Opportunities
- Introduce cheaper versions of coffee
- Cafe Coffee Day can tap the smaller towns/cities
- Merchandising can benefit Cafe Coffee Day even more
- Tie ups with other companies for promotion
Above we covered the opportunities in Cafe Coffee Day SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Cafe Coffee Day Threats
- Competition from foreign players like Starbucks can adversely effect Cafe Coffee Day's market share
- Dependent on Govt commodity rates
- Large unorganized market can cause business losses
The threats in the SWOT Analysis of Cafe Coffee Day are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Cafe Coffee Day SWOT analysis.
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About Cafe Coffee Day
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Cafe Coffee Day Overview | |
|---|---|
| Parent Company |
Coffee Day Enterprises Limited |
| Category |
Coffee joints |
| Sector | |
| Tagline/ Slogan |
A lot can happen over coffee |
| USP |
Most recognizable and affordable coffee chain brand in India |
| Cafe Coffee Day STP | |
| Segmentation |
People looking to go to have a coffee and snacks at a hangout place |
| Target Market |
Youth in the middle and higher income groups |
| Positioning |
Cafe Coffee Day is India's favorite coffee shop, for the young and the young at heart |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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