Cafe Coffee Day SWOT Analysis

Published in Food & Beverages category by MBA Skool Team

Cafe Coffee Day is one of the leading brands in the food & beverages sector. Cafe Coffee Day SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Cafe Coffee Day:

Cafe Coffee Day Strengths

  1. Cafe Coffee Day has an excellent brand name and brand visibility
  2. Huge young crowd as target group comes at Cafe Coffee Day
  3. Excellent ambience and service
  4. Cafe Coffee Day has over 1000 outlets and 300,000 visitors per day
  5. It produces/grows the coffee it serves hence reducing the cost
  6. More than 5000+ employees in the Cafe Coffee Day organization

Above are the strengths in the SWOT Analysis of Cafe Coffee Day. The strengths of Cafe Coffee Day looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Cafe Coffee Day Weaknesses

  1.  High competition in this segment means limited market share for Cafe Coffee Day
  2. High brand switching due to many options available to customers 

These were the weaknesses in the Cafe Coffee Day SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Read more about Cafe Coffee Day

    Cafe Coffee Day Opportunities

    1. Introduce cheaper versions of coffee
    2. Cafe Coffee Day can tap the smaller towns/cities
    3. Merchandising can benefit Cafe Coffee Day even more
    4. Tie ups with other companies for promotion

    Above we covered the opportunities in Cafe Coffee Day SWOT Analysis. The opportunities for any brand can include prospects of future growth.

    Cafe Coffee Day Threats

    1. Competition from foreign players like Starbucks can adversely effect Cafe Coffee Day's market share
    2. Dependent on Govt commodity rates
    3. Large unorganized market can cause business losses

    The threats in the SWOT Analysis of Cafe Coffee Day are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

    Hence this concludes the Cafe Coffee Day SWOT analysis.

    Continue reading more about the brand/company.

    About Cafe Coffee Day

    The table below gives the brand overview along with its target market, segmentation, positioning & USP

    Cafe Coffee Day Overview
    Parent Company

    Coffee Day Enterprises Limited


    Coffee joints


    Food & Beverages

    Tagline/ Slogan

    A lot can happen over coffee


    Most recognizable and affordable coffee chain brand in India

    Cafe Coffee Day STP

    People looking to go to have a coffee and snacks at a hangout place

    Target Market

    Youth in the middle and higher income groups


    Cafe Coffee Day is India's favorite coffee shop, for the young and the young at heart

    This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

    Browse marketing analysis of more brands and companies similar to Cafe Coffee Day. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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