SWOT Analysis of Cafe Coffee Day with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Café Coffee Day (CCD) | |
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Parent Company |
Coffee Day Enterprises Limited |
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Category |
Coffee joints |
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Sector |
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Tagline/ Slogan |
A lot can happen over coffee |
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USP |
Most recognizable and affordable coffee chain brand in India |
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Cafe Coffee Day STP | |
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Segment |
People looking to go to have a coffee and snacks at a hangout place |
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Target Group |
Youth in the middle and higher income groups |
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Positioning |
Cafe Coffee Day is India's favorite coffee shop, for the young and the young at heart |
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Cafe Coffee Day SWOT Analysis | |
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Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Cafe Coffee Day. Strengths are: 1. Cafe Coffee Day has an excellent brand name and brand visibility 2. Huge young crowd as target group comes at Cafe Coffee Day 3. Excellent ambience and service 4. Cafe Coffee Day has over 1000 outlets and 300,000 visitors per day 5. It produces/grows the coffee it serves hence reducing the cost 6. More than 5000+ employees in the Cafe Coffee Day organization |
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Weaknesses |
Here are the weaknesses of Cafe Coffee Day : 1. High competition in this segment means limited market share for Cafe Coffee Day 2. High brand switching due to many options available to customers |
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Opportunities |
Following are the Opportunities of Cafe Coffee Day : 1. Introduce cheaper versions of coffee 2. Cafe Coffee Day can tap the smaller towns/cities 3. Merchandising can benefit Cafe Coffee Day even more 4. Tie ups with other companies for promotion |
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Threats |
The threats of Cafe Coffee Day are as mentioned : 1. Competition from foreign players like Starbucks can adversely effect Cafe Coffee Day's market share 2. Dependent on Govt commodity rates 3. Large unorganized market can cause business losses |
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Cafe Coffee Day Competition | |
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Competitors |
Below are the 4 main Cafe Coffee Day competitors : 3.Mochas |
The brandguide table above concludes the Cafe Coffee Day SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Cafe Coffee Day. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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