Glucon-D SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Glucon-D analyses the brand by its strengths, weaknesses, opportunities & threats. In Glucon-D SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Glucon-D to benchmark its business & performance as compared to the competitors. Glucon-D is one of the leading brands in the food & beverages sector.

The table below lists the Glucon-D SWOT (Strengths, Weaknesses, Opportunities, Threats), top Glucon-D competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Glucon-D SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Glucon-D

Parent Company

Heinz

Category

Beverages

Sector

Food & Beverages

Tagline/ Slogan

Rehydrates fluids replenishes vital salts and recharges glucose; Sipkaro shakti bharo

USP

Leader amongst glucose based beverages

Glucon-D STP
Segment

Young sporty people looking for an energetic drink

Target Group

All age groups Lower, middle class people

Positioning

Beverage for instant energy & rejuvenation

SWOT Analysis of Glucon-D
Glucon-D Strengths

Below are the Strengths in the SWOT Analysis of Glucon-D:

1.Strong brand name

2.Excellent branding and advertising

3.Excellent distribution and availability

4.High brand loyalty and top of the mind recall

Glucon-D Weaknesses

Here are the weaknesses in the Glucon-D SWOT Analysis:

1.Not good for diabetic patients

Glucon-D Opportunities

Following are the Opportunities in Glucon-D SWOT Analysis:

1.Leverage successful brand

2.Advertise more

3.Buy out competition

Glucon-D Threats

The threats in the SWOT Analysis of Glucon-D are as mentioned:

1.Threat from locally made glucose

Glucon-D Competition
Glucon-D Competitors

Below are the top 2 competitors of Glucon-D:

1.Dabur Glucose D

2.Gatorade


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Glucon-D. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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