Glucon-D SWOT Analysis, Competitors & USP

Glucon-D

Parent Company

Heinz

Category

Beverages

Sector

Food & Beverages

Tagline/ Slogan

Rehydrates fluids replenishes vital salts and recharges glucose; Sipkaro shakti bharo

USP

Leader amongst glucose based beverages

Glucon-D STP

Segment

Young sporty people looking for an energetic drink

Target Group

All age groups Lower, middle class people

Positioning

Beverage for instant energy & rejuvenation

Glucon-D SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Glucon-D. Strengths are:

1.Strong brand name

2.Excellent branding and advertising

3.Excellent distribution and availability

4.High brand loyalty and top of the mind recall

Weaknesses

Here are the weaknesses in the Glucon-D SWOT Analysis:

1.Not good for diabetic patients

Opportunities

Following are the Opportunities in Glucon-D SWOT Analysis:

1.Leverage successful brand

2.Advertise more

3.Buy out competition

Threats

The threats in the SWOT Analysis of Glucon-D are as mentioned:

1.Threat from locally made glucose

Glucon-D Competition

Competitors

Below are the top 2 Glucon-D competitors:

1.Dabur Glucose D

2.Gatorade