Glucon-D SWOT Analysis, Competitors & USP
SWOT analysis of Glucon-D analyses the brand by its strengths, weaknesses, opportunities & threats. In Glucon-D SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Glucon-D to benchmark its business & performance as compared to the competitors. Glucon-D is one of the leading brands in the food & beverages sector.
The table below lists the Glucon-D SWOT (Strengths, Weaknesses, Opportunities, Threats), top Glucon-D competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
|
Glucon-D | |
| Parent Company |
Heinz |
|---|---|
| Category |
Beverages |
| Sector | |
| Tagline/ Slogan |
Rehydrates fluids replenishes vital salts and recharges glucose; Sipkaro shakti bharo |
| USP |
Leader amongst glucose based beverages |
| Glucon-D STP | |
| Segment |
Young sporty people looking for an energetic drink |
| Target Group |
All age groups Lower, middle class people |
| Positioning |
Beverage for instant energy & rejuvenation |
| SWOT Analysis of Glucon-D | |
| Glucon-D Strengths |
Below are the Strengths in the SWOT Analysis of Glucon-D: 1.Strong brand name 2.Excellent branding and advertising 3.Excellent distribution and availability 4.High brand loyalty and top of the mind recall |
| Glucon-D Weaknesses |
Here are the weaknesses in the Glucon-D SWOT Analysis: 1.Not good for diabetic patients |
| Glucon-D Opportunities |
Following are the Opportunities in Glucon-D SWOT Analysis: 1.Leverage successful brand 2.Advertise more 3.Buy out competition |
| Glucon-D Threats |
The threats in the SWOT Analysis of Glucon-D are as mentioned: 1.Threat from locally made glucose |
| Glucon-D Competition | |
| Glucon-D Competitors |
Below are the top 2 competitors of Glucon-D: 1.Dabur Glucose D 2.Gatorade |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Glucon-D. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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