Glucon-D SWOT Analysis, Competitors & USP

SWOT analysis of Glucon-D analyses the brand by its strengths, weaknesses, opportunities & threats. In Glucon-D SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Glucon-D to benchmark its business & performance as compared to the competitors. Glucon-D is one of the leading brands in the food & beverages sector.

The article below lists the Glucon-D SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Glucon-D SWOT Analysis:

SWOT Analysis of Glucon-D

For Glucon-D, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Glucon-D Strengths

The strengths of Glucon-D looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Glucon-D :

1.Strong brand name

2.Excellent branding and advertising

3.Excellent distribution and availability

4.High brand loyalty and top of the mind recall

Glucon-D Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Glucon-D SWOT Analysis:

1.Not good for diabetic patients

Glucon-D Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Glucon-D SWOT Analysis:

1.Leverage successful brand

2.Advertise more

3.Buy out competition

Glucon-D Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Glucon-D are as mentioned:

1.Threat from locally made glucose

Glucon-D Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of Glucon-D:

1.Dabur Glucose D

2.Gatorade

Hence this concludes the Glucon-D SWOT analysis.

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About Glucon-D

Glucon-D
Parent Company	Heinz
Category	Beverages
Sector	Food & Beverages
Tagline/ Slogan	Rehydrates fluids replenishes vital salts and recharges glucose; Sipkaro shakti bharo
USP	Leader amongst glucose based beverages
Glucon-D STP
Segmentation	Young sporty people looking for an energetic drink
Target Market	All age groups Lower, middle class people
Positioning	Beverage for instant energy & rejuvenation

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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