Bulla Dairy SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 4638

SWOT analysis of Bulla Dairy analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Bulla Dairy SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bulla Dairy to benchmark its business & performance as compared to the competitors and industry. Bulla Dairy is one of the leading brands in the food & beverages sector. The table below also lists the top Bulla Dairy competitors and elaborates Bulla Dairy market segmentation, target group, positioning & Unique Selling Proposition (USP).

Bulla Dairy SWOT, Competitors, Marketing STP & Brand analysis Table
Bulla Dairy Brand Analysis
Parent Company

Bulla Dairy Foods

Category

Milk Products

Sector

Food & Beverages

Tagline/ Slogan

Bulla 1st Quality. Family dairy since 1910.

USP

The Taste of Real Dairy!

Bulla Dairy STP
Segment

Standard

Target Group

Household Consumers of Milk Products

Positioning

Bulla, loved and trusted by Australians for over 100 years, making delicious real dairy products for five generations.

Bulla Dairy SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Bulla Dairy. Strengths are:

1. Bulla is the most award winning dairy brand in Australia.
2. Manufactures and exports a range of ice cream, table cream, yogurt, sour cream, cottage cheese, and imitation cream under various brands.

3. Bulla is Australia's top selling ice cream in Supermarkets

4. Grand Dairy Awards and the Australian Dairy Industry Association of Australia Awards Champions.

5. Unique positioning: Bulla Dairy Foods is 100% Australian family owned and has been run by the same three families for five generations.

Weaknesses

Here are the weaknesses in the Bulla Dairy SWOT Analysis:

1. Dependence on perishable product: Milk and milk products.

2.  Major presence in Australia only but Not a big player in Asia Pacific.

Opportunities

Following are the Opportunities in Bulla Dairy SWOT Analysis:

1. Expansion and market penetration of Bulla in the ice cream segment. (Peters and Streets’, the dominant ice cream brand, market share has slipped to 30 per cent; a drop of almost 10 per cent)

2. Expansion into Asia Pacific and other countries.

3. Opening retail chain/ restaurants serving signature food recipe items.

Threats

The threats in the SWOT Analysis of Bulla Dairy are as mentioned:

1. Spread of cattle diseases and epidemics can harm business.
2. Maintaining good quality and timely processes in perishable category is a challenge. Failure of distribution network or storage facilities can cause huge losses.

3. Inflation and increased fuel cost causes increase in costs.

Bulla Dairy Competition
Competitors

Below are the top 3 Bulla Dairy competitors:

1. Lion Dairy and Drinks

2. Peters and Streets, Australia.

3.Tasmanian Heritage St Claire

 

The brandguide table above concludes the Bulla Dairy SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Bulla Dairy. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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