Published in Food & Beverages category by MBA Skool Team
Bulla Dairy is one of the leading brands in the food & beverages sector. Bulla Dairy SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Bulla Dairy:
Bulla is the most award winning dairy brand in Australia.
Manufactures and exports a range of ice cream, table cream, yogurt, sour cream, cottage cheese, and imitation cream under various brands.
Bulla is Australia's top selling ice cream in Supermarkets
Grand Dairy Awards and the Australian Dairy Industry Association of Australia Awards Champions.
Unique positioning: Bulla Dairy Foods is 100% Australian family owned and has been run by the same three families for five generations.
Above are the strengths in the SWOT Analysis of Bulla Dairy. The strengths of Bulla Dairy looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Bulla Dairy Weaknesses
Dependence on perishable product: Milk and milk products.
Major presence in Australia only but Not a big player in Asia Pacific.
These were the weaknesses in the Bulla Dairy SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Bulla Dairy Opportunities
Expansion and market penetration of Bulla in the ice cream segment. (Peters and Streets’, the dominant ice cream brand, market share has slipped to 30 per cent; a drop of almost 10 per cent)
Bulla, loved and trusted by Australians for over 100 years, making delicious real dairy products for five generations.
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