Bulla Dairy SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Bulla Dairy analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Bulla Dairy SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bulla Dairy to benchmark its business & performance as compared to the competitors and industry. As of 2020, Bulla Dairy is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Bulla Dairy competitors and includes Bulla Dairy target market, segmentation, positioning & Unique Selling Proposition (USP).

Bulla Dairy SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Bulla Dairy Brand Analysis
Parent Company

Bulla Dairy Foods


Milk Products


Food & Beverages

Tagline/ Slogan

Bulla 1st Quality. Family dairy since 1910.


The Taste of Real Dairy!

Bulla Dairy STP
Bulla Dairy Segmentation


Bulla Dairy Target Market

Household Consumers of Milk Products

Bulla Dairy Positioning

Bulla, loved and trusted by Australians for over 100 years, making delicious real dairy products for five generations.

Bulla Dairy SWOT Analysis
Bulla Dairy Strengths

Below are the Strengths in the SWOT Analysis of Bulla Dairy:

1. Bulla is the most award winning dairy brand in Australia.
2. Manufactures and exports a range of ice cream, table cream, yogurt, sour cream, cottage cheese, and imitation cream under various brands.

3. Bulla is Australia's top selling ice cream in Supermarkets

4. Grand Dairy Awards and the Australian Dairy Industry Association of Australia Awards Champions.

5. Unique positioning: Bulla Dairy Foods is 100% Australian family owned and has been run by the same three families for five generations.

Bulla Dairy Weaknesses

Here are the weaknesses in the Bulla Dairy SWOT Analysis:

1. Dependence on perishable product: Milk and milk products.

2.  Major presence in Australia only but Not a big player in Asia Pacific.

Bulla Dairy Opportunities

Following are the Opportunities in Bulla Dairy SWOT Analysis:

1. Expansion and market penetration of Bulla in the ice cream segment. (Peters and Streets’, the dominant ice cream brand, market share has slipped to 30 per cent; a drop of almost 10 per cent)

2. Expansion into Asia Pacific and other countries.

3. Opening retail chain/ restaurants serving signature food recipe items.

Bulla Dairy Threats

The threats in the SWOT Analysis of Bulla Dairy are as mentioned:

1. Spread of cattle diseases and epidemics can harm business.
2. Maintaining good quality and timely processes in perishable category is a challenge. Failure of distribution network or storage facilities can cause huge losses.

3. Inflation and increased fuel cost causes increase in costs.

Bulla Dairy Competition

Below are the top 3 Bulla Dairy competitors:

1. Lion Dairy and Drinks

2. Peters and Streets, Australia.

3.Tasmanian Heritage St Claire


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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