Bulla Dairy SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Bulla Dairy analyses the brand by its strengths, weaknesses, opportunities & threats. In Bulla Dairy SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bulla Dairy to benchmark its business & performance as compared to the competitors. Bulla Dairy is one of the leading brands in the food & beverages sector.

The article below lists the Bulla Dairy SWOT (Strengths, Weaknesses, Opportunities, Threats), top Bulla Dairy competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Bulla Dairy

Bulla Dairy Overview
Parent Company

Bulla Dairy Foods

Category

Milk Products

Sector

Food & Beverages

Tagline/ Slogan

Bulla 1st Quality. Family dairy since 1910.

USP

The Taste of Real Dairy!

Bulla Dairy STP
Segmentation

Standard

Target Market

Household Consumers of Milk Products

Positioning

Bulla, loved and trusted by Australians for over 100 years, making delicious real dairy products for five generations.

SWOT Analysis of Bulla Dairy

For Bulla Dairy, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Bulla Dairy SWOT Analysis:

Bulla Dairy Strengths

The strengths of Bulla Dairy looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Bulla Dairy :

1. Bulla is the most award winning dairy brand in Australia.
2. Manufactures and exports a range of ice cream, table cream, yogurt, sour cream, cottage cheese, and imitation cream under various brands.

3. Bulla is Australia's top selling ice cream in Supermarkets

4. Grand Dairy Awards and the Australian Dairy Industry Association of Australia Awards Champions.

5. Unique positioning: Bulla Dairy Foods is 100% Australian family owned and has been run by the same three families for five generations.

Bulla Dairy Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Bulla Dairy SWOT Analysis:

1. Dependence on perishable product: Milk and milk products.

2.  Major presence in Australia only but Not a big player in Asia Pacific.


Bulla Dairy Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Bulla Dairy SWOT Analysis:

1. Expansion and market penetration of Bulla in the ice cream segment. (Peters and Streets’, the dominant ice cream brand, market share has slipped to 30 per cent; a drop of almost 10 per cent)

2. Expansion into Asia Pacific and other countries.

3. Opening retail chain/ restaurants serving signature food recipe items.


Bulla Dairy Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Bulla Dairy are as mentioned:

1. Spread of cattle diseases and epidemics can harm business.
2. Maintaining good quality and timely processes in perishable category is a challenge. Failure of distribution network or storage facilities can cause huge losses.

3. Inflation and increased fuel cost causes increase in costs.

Bulla Dairy Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Bulla Dairy:

1. Lion Dairy and Drinks

2. Peters and Streets, Australia.

3.Tasmanian Heritage St Claire

 

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Bulla Dairy. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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