Sanitarium Health and Wellbeing Company SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 4129

SWOT Analysis of Sanitarium Health and Wellbeing Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sanitarium Health and Wellbeing Company

Parent Company

Seventh-day Adventist Church


Breakfast products


Food and Beverages

Tagline/ Slogan

Health Wellbeing


Healthy, Energizing, High on Fibre Breakfast Food Products



Food and beverages

Target Group

Young health conscious adults and household moms.


Trusted company founded in 1898, producing a large range of breakfast cereals and vegetarian products.

SWOT Analysis


1. Produces a large range of breakfast cereals and vegetarian products.

2. Its flagship product Weet-Bix, is a top-seller in the Australian and New Zealand breakfast cereal market.

3. Owned by a religious organization, they operate exclusively for charitable purposes.

4. Income tax exemption available to all companies and individuals in New Zealand who limit themselves to charitable purposes.

5. Nearly 2000 employees are a part of the organization


1.  Business restricted to Australia and New Zealand, which means limited market share

2.  Sanitarium New Zealand and Sanitarium Australia although work together, but are now separate companies.


1. Expansion at global level and entering emerging economies for better markets.

2. Diversification into more FMCG products.

3. Focus on Supply chain management to reduce costs.

4. More charity and marketing campaigns.


1. Frequent tax exemption criticism by other competitors.

3. Market share decline due to high competition in the industry.



1. Kellogg’s

2. Dick Smith foods

3. Kraft Foods (Mondelez International)


The table above concludes the Sanitarium Health and Wellbeing Company SWOT analysis along with its marketing and brand parameters.


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