Sanitarium Health and Wellbeing Company SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Sanitarium Health and Wellbeing Company analyses the brand by its strengths, weaknesses, opportunities & threats. In Sanitarium Health and Wellbeing Company SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Sanitarium Health and Wellbeing Company to benchmark its business & performance as compared to the competitors. Sanitarium Health and Wellbeing Company is one of the leading brands in the food & beverages sector.

The table below lists the Sanitarium Health and Wellbeing Company SWOT (Strengths, Weaknesses, Opportunities, Threats), top Sanitarium Health and Wellbeing Company competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Sanitarium Health and Wellbeing Company SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Sanitarium Health and Wellbeing Company Brand Analysis
Parent Company

Seventh-day Adventist Church

Category

Breakfast products

Sector

Food & Beverages

Tagline/ Slogan

Health Wellbeing

USP

Healthy, Energizing, High on Fibre Breakfast Food Products

Sanitarium Health and Wellbeing Company STP
Segment

Food and beverages

Target Group

Young health conscious adults and household moms.

Positioning

Trusted company founded in 1898, producing a large range of breakfast cereals and vegetarian products.

SWOT Analysis of Sanitarium Health and Wellbeing Company
Sanitarium Health and Wellbeing Company Strengths

Below are the Strengths in the SWOT Analysis of Sanitarium Health and Wellbeing Company:

1. Produces a large range of breakfast cereals and vegetarian products.

2. Its flagship product Weet-Bix, is a top-seller in the Australian and New Zealand breakfast cereal market.

3. Owned by a religious organization, they operate exclusively for charitable purposes.

4. Income tax exemption available to all companies and individuals in New Zealand who limit themselves to charitable purposes.

5. Nearly 2000 employees are a part of the organization

Sanitarium Health and Wellbeing Company Weaknesses

Here are the weaknesses in the Sanitarium Health and Wellbeing Company SWOT Analysis:

1.  Business restricted to Australia and New Zealand, which means limited market share

2.  Sanitarium New Zealand and Sanitarium Australia although work together, but are now separate companies.

Sanitarium Health and Wellbeing Company Opportunities

Following are the Opportunities in Sanitarium Health and Wellbeing Company SWOT Analysis:

1. Expansion at global level and entering emerging economies for better markets.

2. Diversification into more FMCG products.

3. Focus on Supply chain management to reduce costs.

4. More charity and marketing campaigns.

Sanitarium Health and Wellbeing Company Threats

The threats in the SWOT Analysis of Sanitarium Health and Wellbeing Company are as mentioned:

1. Frequent tax exemption criticism by other competitors.

3. Market share decline due to high competition in the industry.

Sanitarium Health and Wellbeing Company Competition
Sanitarium Health and Wellbeing Company Competitors

Below are the top 2 competitors of Sanitarium Health and Wellbeing Company:

1. Kellogg’s

2. Kraft Foods

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Sanitarium Health and Wellbeing Company. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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