Sanitarium Health and Wellbeing Company SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Sanitarium Health and Wellbeing Company analyses the brand by its strengths, weaknesses, opportunities & threats. In Sanitarium Health and Wellbeing Company SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Sanitarium Health and Wellbeing Company to benchmark its business & performance as compared to the competitors. Sanitarium Health and Wellbeing Company is one of the leading brands in the food & beverages sector.

The article below lists the Sanitarium Health and Wellbeing Company SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Sanitarium Health and Wellbeing Company SWOT Analysis:

SWOT Analysis of Sanitarium Health and Wellbeing Company

For Sanitarium Health and Wellbeing Company, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Sanitarium Health and Wellbeing Company Strengths

The strengths of Sanitarium Health and Wellbeing Company looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Sanitarium Health and Wellbeing Company :

1. Produces a large range of breakfast cereals and vegetarian products.

2. Its flagship product Weet-Bix, is a top-seller in the Australian and New Zealand breakfast cereal market.

3. Owned by a religious organization, they operate exclusively for charitable purposes.

4. Income tax exemption available to all companies and individuals in New Zealand who limit themselves to charitable purposes.

5. Nearly 2000 employees are a part of the organization

Sanitarium Health and Wellbeing Company Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Sanitarium Health and Wellbeing Company SWOT Analysis:

1.  Business restricted to Australia and New Zealand, which means limited market share

2.  Sanitarium New Zealand and Sanitarium Australia although work together, but are now separate companies.


Sanitarium Health and Wellbeing Company Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Sanitarium Health and Wellbeing Company SWOT Analysis:

1. Expansion at global level and entering emerging economies for better markets.

2. Diversification into more FMCG products.

3. Focus on Supply chain management to reduce costs.

4. More charity and marketing campaigns.

Sanitarium Health and Wellbeing Company Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Sanitarium Health and Wellbeing Company are as mentioned:

1. Frequent tax exemption criticism by other competitors.

3. Market share decline due to high competition in the industry.


Sanitarium Health and Wellbeing Company Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of Sanitarium Health and Wellbeing Company:

1. Kellogg’s

2. Kraft Foods

Hence this concludes the Sanitarium Health and Wellbeing Company SWOT analysis.

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About Sanitarium Health and Wellbeing Company

Sanitarium Health and Wellbeing Company Overview
Parent Company

Seventh-day Adventist Church

Category

Breakfast products

Sector

Food & Beverages

Tagline/ Slogan

Health Wellbeing

USP

Healthy, Energizing, High on Fibre Breakfast Food Products

Sanitarium Health and Wellbeing Company STP
Segmentation

Food and beverages

Target Market

Young health conscious adults and household moms.

Positioning

Trusted company founded in 1898, producing a large range of breakfast cereals and vegetarian products.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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