SWOT analysis of Sanitarium Health and Wellbeing Company analyses the brand by its strengths, weaknesses, opportunities & threats. In Sanitarium Health and Wellbeing Company SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Sanitarium Health and Wellbeing Company to benchmark its business & performance as compared to the competitors. Sanitarium Health and Wellbeing Company is one of the leading brands in the food & beverages sector.
The table below lists the Sanitarium Health and Wellbeing Company SWOT (Strengths, Weaknesses, Opportunities, Threats), top Sanitarium Health and Wellbeing Company competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Sanitarium Health and Wellbeing Company Brand Analysis | |
---|---|
Parent Company |
Seventh-day Adventist Church |
Category |
Breakfast products |
Sector | |
Tagline/ Slogan |
Health Wellbeing |
USP |
Healthy, Energizing, High on Fibre Breakfast Food Products |
Sanitarium Health and Wellbeing Company STP | |
Segment |
Food and beverages |
Target Group |
Young health conscious adults and household moms. |
Positioning |
Trusted company founded in 1898, producing a large range of breakfast cereals and vegetarian products. |
SWOT Analysis of Sanitarium Health and Wellbeing Company | |
Sanitarium Health and Wellbeing Company Strengths |
Below are the Strengths in the SWOT Analysis of Sanitarium Health and Wellbeing Company: 1. Produces a large range of breakfast cereals and vegetarian products. 2. Its flagship product Weet-Bix, is a top-seller in the Australian and New Zealand breakfast cereal market. 3. Owned by a religious organization, they operate exclusively for charitable purposes. 4. Income tax exemption available to all companies and individuals in New Zealand who limit themselves to charitable purposes. 5. Nearly 2000 employees are a part of the organization |
Sanitarium Health and Wellbeing Company Weaknesses |
Here are the weaknesses in the Sanitarium Health and Wellbeing Company SWOT Analysis: 1. Business restricted to Australia and New Zealand, which means limited market share 2. Sanitarium New Zealand and Sanitarium Australia although work together, but are now separate companies. |
Sanitarium Health and Wellbeing Company Opportunities |
Following are the Opportunities in Sanitarium Health and Wellbeing Company SWOT Analysis: 1. Expansion at global level and entering emerging economies for better markets. 2. Diversification into more FMCG products. 3. Focus on Supply chain management to reduce costs. 4. More charity and marketing campaigns. |
Sanitarium Health and Wellbeing Company Threats |
The threats in the SWOT Analysis of Sanitarium Health and Wellbeing Company are as mentioned: 1. Frequent tax exemption criticism by other competitors. 3. Market share decline due to high competition in the industry. |
Sanitarium Health and Wellbeing Company Competition | |
Sanitarium Health and Wellbeing Company Competitors |
Below are the top 2 competitors of Sanitarium Health and Wellbeing Company: 1. Kellogg’s 2. Kraft Foods |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Sanitarium Health and Wellbeing Company. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
What is MBA Skool?About Us
MBA Skool is a Knowledge Resource for Management Students, Aspirants & Professionals.
Business Courses
Quizzes & Skills
Quizzes test your expertise in business and Skill tests evaluate your management traits
Related Content
All Business Sections
Write for Us