Sanitarium Health and Wellbeing Company SWOT Analysis, Competitors & USP

Seventh-day Adventist Church

Breakfast products

Food & Beverages

Health Wellbeing

Healthy, Energizing, High on Fibre Breakfast Food Products

Food and beverages

Young health conscious adults and household moms.

Trusted company founded in 1898, producing a large range of breakfast cereals and vegetarian products.

Below are the Strengths in the SWOT Analysis of Sanitarium Health and Wellbeing Company:

1. Produces a large range of breakfast cereals and vegetarian products.

2. Its flagship product Weet-Bix, is a top-seller in the Australian and New Zealand breakfast cereal market.

3. Owned by a religious organization, they operate exclusively for charitable purposes.

4. Income tax exemption available to all companies and individuals in New Zealand who limit themselves to charitable purposes.

5. Nearly 2000 employees are a part of the organization

Here are the weaknesses in the Sanitarium Health and Wellbeing Company SWOT Analysis:

1.  Business restricted to Australia and New Zealand, which means limited market share

2.  Sanitarium New Zealand and Sanitarium Australia although work together, but are now separate companies.

Following are the Opportunities in Sanitarium Health and Wellbeing Company SWOT Analysis:

1. Expansion at global level and entering emerging economies for better markets.

2. Diversification into more FMCG products.

3. Focus on Supply chain management to reduce costs.

4. More charity and marketing campaigns.

The threats in the SWOT Analysis of Sanitarium Health and Wellbeing Company are as mentioned:

1. Frequent tax exemption criticism by other competitors.

3. Market share decline due to high competition in the industry.

Below are the top 2 competitors of Sanitarium Health and Wellbeing Company:

1. Kellogg’s

2. Kraft Foods