Sweet Tomatoes SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Sweet Tomatoes analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Sweet Tomatoes SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Sweet Tomatoes to benchmark its business & performance as compared to the competitors and industry. Sweet Tomatoes is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Sweet Tomatoes competitors and includes Sweet Tomatoes target market, segmentation, positioning & Unique Selling Proposition (USP).

Sweet Tomatoes SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Sweet Tomatoes

Parent Company

Garden Fresh Restaurant Corporation


Buffet style restaurant chain


Food & Beverages

Tagline/ Slogan

Lots to feel good about!


Extensive salad and soups bar

Sweet Tomatoes STP
Sweet Tomatoes Segmentation

Health conscious consumers

Sweet Tomatoes Target Market

Lower-middle income adults

Sweet Tomatoes Positioning

All-you-care-to eat dining experience

Sweet Tomatoes SWOT Analysis
Sweet Tomatoes Strengths

Below are the Strengths in the SWOT Analysis of Sweet Tomatoes:

1. Unique format; very few competitors
2. Affordable prices and high quality food offerings
3. All you can eat buffet which is quite popular
4. Made from scratch fresh soups and salads

5. Featured dishes change every month based on a theme

6. Strong aided brand recall

Sweet Tomatoes Weaknesses

Here are the weaknesses in the Sweet Tomatoes SWOT Analysis:

1. Alleged inconsistent quality and cleanliness across chains
2. Attracted bad press in the past due to links with outbreak of E.Coli
3. Low brand awareness globally

Sweet Tomatoes Opportunities

Following are the Opportunities in Sweet Tomatoes SWOT Analysis:

1. Rising health consciousness of the population
2. Associate itself with eating healthy and fighting against obesity
3. Advertise on television

Sweet Tomatoes Threats

The threats in the SWOT Analysis of Sweet Tomatoes are as mentioned:

1. High operational costs of using fresh ingredients
2. Difficult to maintain freshness of ingredients for long time
3. Maintaining promise of healthiness and freshness across stores

Sweet Tomatoes Competition

Below are the top 3 Sweet Tomatoes competitors:

1. Souper Salad
2. Chop’t
3. Saladworks



This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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