Sweet Tomatoes SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1817

SWOT Analysis of Sweet Tomatoes with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sweet Tomatoes

Parent Company

Garden Fresh Restaurant Corporation


Buffet style restaurant chain



Tagline/ Slogan

Lots to feel good about!


Extensive salad and soups bar



Health conscious consumers

Target Group

Lower-middle income adults


All-you-care-to eat dining experience

SWOT Analysis


1. Unique format; very few competitors
2. Affordable prices and high quality food offerings
3. All you can eat buffet which is quite popular
4. Made from scratch fresh soups and salads

5. Featured dishes change every month based on a theme

6. Strong aided brand recall


1. Alleged inconsistent quality and cleanliness across chains
2. Attracted bad press in the past due to links with outbreak of E.Coli
3. Low brand awareness globally


1. Rising health consciousness of the population
2. Associate itself with eating healthy and fighting against obesity
3. Advertise on television


1. High operational costs of using fresh ingredients
2. Difficult to maintain freshness of ingredients for long time
3. Maintaining promise of healthiness and freshness across stores



1. Souper Salad
2. Chop’t
3. Saladworks



The table above concludes the Sweet Tomatoes SWOT analysis along with its marketing and brand parameters.


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