Sweet Tomatoes SWOT Analysis

Published in Food & Beverages category by MBA Skool Team

Sweet Tomatoes is one of the leading brands in the food & beverages sector. Sweet Tomatoes SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Sweet Tomatoes:

Sweet Tomatoes Strengths

  1. Unique format; very few competitors
  2. Affordable prices and high quality food offerings
  3. All you can eat buffet which is quite popular
  4. Made from scratch fresh soups and salads
  5. Featured dishes change every month based on a theme
  6. Strong aided brand recall

Above are the strengths in the SWOT Analysis of Sweet Tomatoes. The strengths of Sweet Tomatoes looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Sweet Tomatoes Weaknesses

  1. Alleged inconsistent quality and cleanliness across chains
  2. Attracted bad press in the past due to links with outbreak of E.Coli
  3. Low brand awareness globally

These were the weaknesses in the Sweet Tomatoes SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Sweet Tomatoes Opportunities

  1. Rising health consciousness of the population
  2. Associate itself with eating healthy and fighting against obesity
  3. Advertise on television

Above we covered the opportunities in Sweet Tomatoes SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Sweet Tomatoes Threats

  1. High operational costs of using fresh ingredients
  2. Difficult to maintain freshness of ingredients for long time
  3. Maintaining promise of healthiness and freshness across stores

The threats in the SWOT Analysis of Sweet Tomatoes are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Sweet Tomatoes SWOT analysis.

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About Sweet Tomatoes

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Sweet Tomatoes

Parent Company

Garden Fresh Restaurant Corporation


Buffet style restaurant chain


Food & Beverages

Tagline/ Slogan

Lots to feel good about!


Extensive salad and soups bar

Sweet Tomatoes STP

Health conscious consumers

Target Market

Lower-middle income adults


All-you-care-to eat dining experience



This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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