Sweet Tomatoes SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

Sweet Tomatoes SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Sweet Tomatoes, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Sweet Tomatoes to benchmark its business & performance as compared to the competitors, and make strategic improvements. Sweet Tomatoes is one of the leading brands in the food & beverages sector.

The article below lists the Sweet Tomatoes SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Sweet Tomatoes SWOT Analysis:

SWOT Analysis of Sweet Tomatoes

For Sweet Tomatoes, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Sweet Tomatoes Strengths

The strengths of Sweet Tomatoes looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Sweet Tomatoes :

1. Unique format; very few competitors
2. Affordable prices and high quality food offerings
3. All you can eat buffet which is quite popular
4. Made from scratch fresh soups and salads

5. Featured dishes change every month based on a theme

6. Strong aided brand recall

Sweet Tomatoes Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Sweet Tomatoes SWOT Analysis:

1. Alleged inconsistent quality and cleanliness across chains
2. Attracted bad press in the past due to links with outbreak of E.Coli
3. Low brand awareness globally

Sweet Tomatoes Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Sweet Tomatoes SWOT Analysis:

1. Rising health consciousness of the population
2. Associate itself with eating healthy and fighting against obesity
3. Advertise on television

Sweet Tomatoes Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Sweet Tomatoes are as mentioned:

1. High operational costs of using fresh ingredients
2. Difficult to maintain freshness of ingredients for long time
3. Maintaining promise of healthiness and freshness across stores

Sweet Tomatoes Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Sweet Tomatoes:

1. Souper Salad
2. Chop’t
3. Saladworks

Hence this concludes the Sweet Tomatoes SWOT analysis.

Continue reading more about the brand/company.

About Sweet Tomatoes

Sweet Tomatoes

Parent Company

Garden Fresh Restaurant Corporation


Buffet style restaurant chain


Food & Beverages

Tagline/ Slogan

Lots to feel good about!


Extensive salad and soups bar

Sweet Tomatoes STP

Health conscious consumers

Target Market

Lower-middle income adults


All-you-care-to eat dining experience



This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Sweet Tomatoes. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin