Barrick Gold SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Barrick Gold analyses the brand by its strengths, weaknesses, opportunities & threats. In Barrick Gold SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Barrick Gold to benchmark its business & performance as compared to the competitors. Barrick Gold is one of the leading brands in the heavy equipment & engineering sector.

The article below lists the Barrick Gold SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Barrick Gold SWOT Analysis:

SWOT Analysis of Barrick Gold

For Barrick Gold, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Barrick Gold Strengths

The strengths of Barrick Gold looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Barrick Gold :

1. Barrick operates mines and advanced exploration and development projects on five continents
2. Strong employee base at 20,000+ employee approximately
3. Probable gold mineral reserves stand at 130+ million ounces

4. Reported environment-related spending of USD $90 million
5. Barrick Gold installed the world's highest-situated wind turbine at the Veladero mine in San Juan Province (Argentina) at nearly 4200m elevation
6. Operational excellence leading to the organization meeting its gold production 
7. High spending on technology , expansion and exploration with the best in class technology creating positive shareholder value and trust

Barrick Gold Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Barrick Gold SWOT Analysis:

1. Criticisms include poisonous spills of cyanide, mercury and other heavy metals, leading to environmental damage and the poisoning of human populations
2. Following accusations connected with the Porgera Gold Mine, the company was excluded from The Government Pension Fund of Norway, one of the world's largest sovereign wealth funds


Barrick Gold Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Barrick Gold SWOT Analysis:

1.Expansion of exploration in Nevada near its top tier mines, including Cortez and Goldstrike, with the potential to exceed company risk-adjusted return hurdles.
2. The company has an opportunity to be environmental friendly and a socially responsible organization.
3. Development of intensive distribution strategy for its products to tap on the resale market and increase profitability.

Barrick Gold Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Barrick Gold are as mentioned:

1. Faces threat of highly volatile gold prices in international market
2. Threat of government regulations in countries of operation due to mal practices and environment degradation charges on the company
3. Threat of substitute precious metals and stones which have increasing appreciation from customers


Barrick Gold Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Barrick Gold:

1. Allied Nevada Gold Corp.
2. Alamos Gold Inc
3. AngloGold Ashanti Limited

4. Atlatsa Resources Corporation

Hence this concludes the Barrick Gold SWOT analysis.

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About Barrick Gold

Barrick Gold Overview
Parent Company

Barrick Gold Corporation

Category

Metals and Mining

Sector

Heavy Equipment & Engineering

Tagline/ Slogan

Disciplined, profitable production

USP

Largest gold mining company in the world

Barrick Gold STP
Segmentation

Industrial segmentation

Target Market

World wide network of distributors, developers and designing organizations

Positioning

Worlds largest gold mining company with vision to be the world’s best gold mining company by operating in a safe, profitable and responsible manner.


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Barrick Gold. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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