Barrick Gold SWOT Analysis

Barrick Gold is one of the leading brands in the heavy equipment & engineering sector. Barrick Gold SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Barrick Gold:

Barrick Gold Strengths

1. Barrick operates mines and advanced exploration and development projects on five continents
2. Strong employee base at 20,000+ employee approximately
3. Probable gold mineral reserves stand at 130+ million ounces
4. Reported environment-related spending of USD $90 million
5. Barrick Gold installed the world's highest-situated wind turbine at the Veladero mine in San Juan Province (Argentina) at nearly 4200m elevation
6. Operational excellence leading to the organization meeting its gold production 
7. High spending on technology , expansion and exploration with the best in class technology creating positive shareholder value and trust

Above are the strengths in the SWOT Analysis of Barrick Gold. The strengths of Barrick Gold looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Barrick Gold Weaknesses

1. Criticisms include poisonous spills of cyanide, mercury and other heavy metals, leading to environmental damage and the poisoning of human populations
2. Following accusations connected with the Porgera Gold Mine, the company was excluded from The Government Pension Fund of Norway, one of the world's largest sovereign wealth funds

These were the weaknesses in the Barrick Gold SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Barrick Gold Opportunities

1. Expansion of exploration in Nevada near its top tier mines, including Cortez and Goldstrike, with the potential to exceed company risk-adjusted return hurdles.
2. The company has an opportunity to be environmental friendly and a socially responsible organization.
3. Development of intensive distribution strategy for its products to tap on the resale market and increase profitability.

Above we covered the opportunities in Barrick Gold SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Barrick Gold Threats

1. Faces threat of highly volatile gold prices in international market
2. Threat of government regulations in countries of operation due to mal practices and environment degradation charges on the company
3. Threat of substitute precious metals and stones which have increasing appreciation from customers

The threats in the SWOT Analysis of Barrick Gold are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Barrick Gold SWOT analysis.

Continue reading more about the brand/company.

About Barrick Gold

The table below gives the brand overview along with its target market, segmentation, positioning & USP

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Barrick Gold. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:

Important Brands:

• Adidas SWOT Analysis
• BMW SWOT Analysis
• Samsung SWOT Analysis
• Nike SWOT Analysis
• Coca Cola SWOT Analysis
• Fedex SWOT Analysis

Sectors:

• Automobiles
• Banking
• Food & Beverages
• FMCG
• Retail
• More Sectors

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on: