Newcrest Mining SWOT Analysis, Competitors & USP

Posted in Heavy Equipment & Engineering, Total Reads: 2499

SWOT Analysis of Newcrest Mining with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Newcrest Mining

Parent Company

Newcrest Mining Ltd.


Metals and Mining


Heavy Equipment & Engineering

Tagline/ Slogan

Vision is to be the Miner of choice for all stakeholders


One of the world’s largest gold mining companies  operating mines in four countries

Newcrest Mining STP


Industrial segmentation

Target Group

Integrated electrical equipment organizations , gold distributors and resellers across various countries


Positioned as a community centric organization with fast growth and innovation

Newcrest Mining SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Newcrest Mining. Strengths are:

1.  Strong reserve and resource base , with gold reserves representing decades of production at current rates. 
2. Global workforce of around 16,000.
3. Mines are located in Australia, Papua New Guinea (PNG), Indonesia, and in Côte d’Ivoire, West Africa. 
4. Rapid expansion of operations and markets through strategic mergers and acquisitions
5. The company’s portfolio is comprised predominantly of low cost, long life mines and a strong pipeline of brownfields and greenfields exploration projects.
6. Discovery of new ore bodies remains an important element in Newcrest’s strategy
7. Loyal customer base due to sustained quality produce .
8. Programs for environment and social impact assessment as a part of the feasibility process for existing and new projects


Here are the weaknesses of Newcrest Mining :

1. Cost intensive operations in major parts of its mines adding to high cost of the produce
2. Unstable Gold and copper prices in the international market has led to sizeable loss to the company


Following are the Opportunities of Newcrest Mining :

1. Securing of large mineral districts which are under intervention due to local government policies need to come through for sustained growth
2. Captive power plant for mines in developing countries with lack of reliable power
3. Expansion of research in the field of copper refining and extraction

4. Rising demand of Gold in Asia and America leads to a promising market for the company


The threats of Newcrest Mining are as mentioned :

1. Government and taxation policies have posed a threat on cost reduction policies of the companyreat of sustained revenue and shareholders
2. Delay in acquisition of new mines have posed a threat on future growth plans of the organization
3. Threat of unstable economy around the world poses a threat of sustained revenue and shareholders value

Newcrest Mining Competition


Below are the 3 main Newcrest Mining competitors :

1. Freeport-McMoRan Copper & Gold Inc.
2. BHP Billiton Limited
3. Newmont Australia Limited

The brandguide table above concludes the Newcrest Mining SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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