Newcrest Mining SWOT Analysis, Competitors & USP

SWOT analysis of Newcrest Mining analyses the brand by its strengths, weaknesses, opportunities & threats. In Newcrest Mining SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Newcrest Mining to benchmark its business & performance as compared to the competitors. Newcrest Mining is one of the leading brands in the heavy equipment & engineering sector.

The article below lists the Newcrest Mining SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Newcrest Mining SWOT Analysis:

SWOT Analysis of Newcrest Mining

For Newcrest Mining, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Newcrest Mining Strengths

The strengths of Newcrest Mining looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Newcrest Mining :

1.  Strong reserve and resource base , with gold reserves representing decades of production at current rates. 
2. Global workforce of around 16,000.
3. Mines are located in Australia, Papua New Guinea (PNG), Indonesia, and in Côte d’Ivoire, West Africa. 
4. Rapid expansion of operations and markets through strategic mergers and acquisitions
5. The company’s portfolio is comprised predominantly of low cost, long life mines and a strong pipeline of brownfields and greenfields exploration projects.
6. Discovery of new ore bodies remains an important element in Newcrest’s strategy
7. Loyal customer base due to sustained quality produce .
8. Programs for environment and social impact assessment as a part of the feasibility process for existing and new projects

Newcrest Mining Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Newcrest Mining SWOT Analysis:

1. Cost intensive operations in major parts of its mines adding to high cost of the produce
2. Unstable Gold and copper prices in the international market has led to sizeable loss to the company

Newcrest Mining Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Newcrest Mining SWOT Analysis:

1. Securing of large mineral districts which are under intervention due to local government policies need to come through for sustained growth
2. Captive power plant for mines in developing countries with lack of reliable power
3. Expansion of research in the field of copper refining and extraction

4. Rising demand of Gold in Asia and America leads to a promising market for the company

Newcrest Mining Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Newcrest Mining are as mentioned:

1. Government and taxation policies have posed a threat on cost reduction policies of the companyreat of sustained revenue and shareholders
2. Delay in acquisition of new mines have posed a threat on future growth plans of the organization
3. Threat of unstable economy around the world poses a threat of sustained revenue and shareholders value

Newcrest Mining Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Newcrest Mining:

1. Freeport-McMoRan Copper & Gold Inc.
2. BHP Billiton Limited
3. Newmont Australia Limited

Hence this concludes the Newcrest Mining SWOT analysis.

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About Newcrest Mining

Newcrest Mining Overview
Parent Company	Newcrest Mining Ltd.
Category	Metals and Mining
Sector	Heavy Equipment & Engineering
Tagline/ Slogan	Vision is to be the Miner of choice for all stakeholders
USP	One of the world’s largest gold mining companies  operating mines in four countries
Newcrest Mining STP
Segmentation	Industrial segmentation
Target Market	Integrated electrical equipment organizations , gold distributors and resellers across various countries
Positioning	Positioned as a community centric organization with fast growth and innovation

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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