Newmont Mining SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Newmont Mining analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Newmont Mining SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Newmont Mining to benchmark its business & performance as compared to the competitors and industry. Newmont Mining is one of the leading brands in the heavy equipment & engineering sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Newmont Mining competitors and includes Newmont Mining target market, segmentation, positioning & Unique Selling Proposition (USP).

Newmont Mining SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Newmont Mining Brand Analysis
Parent Company

Newmont Mining Corporation


Metals and Mining


Heavy Equipment & Engineering

Tagline/ Slogan

Vision : be the most valued and respected mining company through industry leading performance


One of the worlds largest Gold Company

Newmont Mining STP
Newmont Mining Segmentation

Industrial segmentation

Newmont Mining Target Market

Integrated electrical equipment organizations , gold distributors and resellers

Newmont Mining Positioning

Positioned as one of the oldest and strongest gold miners with wide geographical expanse

Newmont Mining SWOT Analysis
Newmont Mining Strengths

Below are the Strengths in the SWOT Analysis of Newmont Mining:

1. Assets or operations in the United States, Australia, Peru, Indonesia, Ghana, New Zealand and Mexico.
2. Only gold company included in the S&P 500 Index and Fortune 500.
3.T he company has around 32,000 employees and contractors worldwide.
4. High standards in environmental management, health and safety for its employees
5. Major successful mergers and acquisitions including that of Fronteer Gold
6. Strong assets which leads to fair payment per share dividend to all shareholders
7. Newmont regularly measures its health, safety and loss prevention (HSLP) performance to ensure continuous improvement against planned and actual outcomes.

Newmont Mining Weaknesses

Here are the weaknesses in the Newmont Mining SWOT Analysis:

1.  Dependence on contractors to conduct major portion of operations
2. Newmont is accused of negligently spilling cyanide at its Ahafo gold mine, resulting in water contamination and fish kills, which affect brand image
3. Poor price to sales ratio during weak copper and gold prices put the company in financial crunch time and again

Newmont Mining Opportunities

Following are the Opportunities in Newmont Mining SWOT Analysis:

1. Increase trade through is copper mining through extraction and processing hence producing refined and high grade copper
2. Continuous efforts towards driving down costs to stay profitable through increased research and technology efforts
3. Achieve government clearances for new projects undertaken to increase outputs

Newmont Mining Threats

The threats in the SWOT Analysis of Newmont Mining are as mentioned:

1. Overdependence on contract workers and lack of permanent employees poses threat of retaining and developing skilled workers within the organization
2. Strong charges regarding bribery and operations causing threat to environment draws regulatory policies and restrictions
3. Highly volatile Gold prices depending on prevailing economy leads to threat of sustained revenue

Newmont Mining Competition
Competitors 1. AngloGold Ashanti Limited
2. Barrick Gold Corporation
3. Goldcorp Inc.
4. Polyus Gold OJSC

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Newmont Mining. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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