Newmont Mining SWOT Analysis, Competitors & USP

Newmont Mining SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Newmont Mining, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Newmont Mining to benchmark its business & performance as compared to the competitors, and make strategic improvements. Newmont Mining is one of the leading brands in the heavy equipment & engineering sector.

The article below lists the Newmont Mining SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Newmont Mining SWOT Analysis:

SWOT Analysis of Newmont Mining

For Newmont Mining, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Newmont Mining Strengths

The strengths of Newmont Mining looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Newmont Mining :

1. Assets or operations in the United States, Australia, Peru, Indonesia, Ghana, New Zealand and Mexico.
2. Only gold company included in the S&P 500 Index and Fortune 500.
3.T he company has around 32,000 employees and contractors worldwide.
4. High standards in environmental management, health and safety for its employees
5. Major successful mergers and acquisitions including that of Fronteer Gold
6. Strong assets which leads to fair payment per share dividend to all shareholders
7. Newmont regularly measures its health, safety and loss prevention (HSLP) performance to ensure continuous improvement against planned and actual outcomes.

Newmont Mining Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Newmont Mining SWOT Analysis:

1.  Dependence on contractors to conduct major portion of operations
2. Newmont is accused of negligently spilling cyanide at its Ahafo gold mine, resulting in water contamination and fish kills, which affect brand image
3. Poor price to sales ratio during weak copper and gold prices put the company in financial crunch time and again

Newmont Mining Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Newmont Mining SWOT Analysis:

1. Increase trade through is copper mining through extraction and processing hence producing refined and high grade copper
2. Continuous efforts towards driving down costs to stay profitable through increased research and technology efforts
3. Achieve government clearances for new projects undertaken to increase outputs

Newmont Mining Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Newmont Mining are as mentioned:

1. Overdependence on contract workers and lack of permanent employees poses threat of retaining and developing skilled workers within the organization
2. Strong charges regarding bribery and operations causing threat to environment draws regulatory policies and restrictions
3. Highly volatile Gold prices depending on prevailing economy leads to threat of sustained revenue

Hence this concludes the Newmont Mining SWOT analysis.

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About Newmont Mining

Newmont Mining Overview
Parent Company	Newmont Mining Corporation
Category	Metals and Mining
Sector	Heavy Equipment & Engineering
Tagline/ Slogan	Vision : be the most valued and respected mining company through industry leading performance
USP	One of the worlds largest Gold Company
Newmont Mining STP
Segmentation	Industrial segmentation
Target Market	Integrated electrical equipment organizations , gold distributors and resellers
Positioning	Positioned as one of the oldest and strongest gold miners with wide geographical expanse

Newmont Mining Competitors 1. AngloGold Ashanti Limited
2. Barrick Gold Corporation
3. Goldcorp Inc.
4. Polyus Gold OJSC

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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