Newmont Mining SWOT Analysis, Competitors & USP

Posted in Heavy Equipment & Engineering, Total Reads: 2954

SWOT Analysis of Newmont Mining with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Newmont Mining

Parent Company

Newmont Mining Corporation


Metals and Mining


Heavy Equipment & Engineering

Tagline/ Slogan

Vision : be the most valued and respected mining company through industry leading performance


One of the worlds largest Gold Company

Newmont Mining STP


Industrial segmentation

Target Group

Integrated electrical equipment organizations , gold distributors and resellers


Positioned as one of the oldest and strongest gold miners with wide geographical expanse

Newmont Mining SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Newmont Mining :

1. Assets or operations in the United States, Australia, Peru, Indonesia, Ghana, New Zealand and Mexico.
2. Only gold company included in the S&P 500 Index and Fortune 500.
3.T he company has around 32,000 employees and contractors worldwide.
4. High standards in environmental management, health and safety for its employees
5. Major successful mergers and acquisitions including that of Fronteer Gold
6. Strong assets which leads to fair payment per share dividend to all shareholders
7. Newmont regularly measures its health, safety and loss prevention (HSLP) performance to ensure continuous improvement against planned and actual outcomes.


1.  Dependence on contractors to conduct major portion of operations
2. Newmont is accused of negligently spilling cyanide at its Ahafo gold mine, resulting in water contamination and fish kills, which affect brand image
3. Poor price to sales ratio during weak copper and gold prices put the company in financial crunch time and again


1. Increase trade through is copper mining through extraction and processing hence producing refined and high grade copper
2. Continuous efforts towards driving down costs to stay profitable through increased research and technology efforts
3. Achieve government clearances for new projects undertaken to increase outputs


1. Overdependence on contract workers and lack of permanent employees poses threat of retaining and developing skilled workers within the organization
2. Strong charges regarding bribery and operations causing threat to environment draws regulatory policies and restrictions
3. Highly volatile Gold prices depending on prevailing economy leads to threat of sustained revenue

Newmont Mining Competition


1. AngloGold Ashanti Limited
2. Barrick Gold Corporation
3. Goldcorp Inc.
4. Polyus Gold OJSC

The brandguide table above concludes the Newmont Mining SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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