Rockwell Automation SWOT Analysis, Competitors & USP

Posted in Heavy Equipment & Engineering, Total Reads: 5339

SWOT analysis of Rockwell Automation analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Rockwell Automation SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Rockwell Automation to benchmark its business & performance as compared to the competitors and industry. Rockwell Automation is one of the leading brands in the heavy equipment & engineering sector. The table below also lists the top Rockwell Automation competitors and elaborates Rockwell Automation market segmentation, target group, positioning & Unique Selling Proposition (USP).

Rockwell Automation SWOT, Competitors, Marketing STP & Brand analysis Table
Rockwell Automation Brand Analysis
Parent Company

Rockwell Automation


Industrial Automation


Heavy Equipment & Engineering

Tagline/ Slogan

Listen. Think. Solve


Quality, Innovation and Performance

Rockwell Automation STP

Manufacturing Industries

Target Group

Manufacturing Industries


Smart, Safe, Sustainable Manufacturing

Rockwell Automation SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Rockwell Automation. Strengths are:

1.  Provides services across more than 80 countries
2.   Products recognized for innovation and excellence
3.   Adopts Plant wide optimization technique to achieve productivity and efficiency
4.  Has flexible, scalable automation solutions to lower cost to design

5. Deploys Integrated Architecture to drive efficiency and productivity across customer’s organization6.

6.  Provides flexible overall solution with higher levels of visibility

7. More than 20,000 people are a part of the organization

8. Presence in the Fortune 500 shows its credibility


Here are the weaknesses in the Rockwell Automation SWOT Analysis:

1.  Intense competition means limited market share growth

2. Lesser margins mean financial instability can hurt operations


Following are the Opportunities in Rockwell Automation SWOT Analysis:

1.  Leveraging of LoT to enhance The Connected Enterprise Vision of the company
2. Research and Development
3. Huge Investments by emerging markets in technology and automation


The threats in the SWOT Analysis of Rockwell Automation are as mentioned:

1.  Rising cost of energy
2.  Rising cost of raw materials
3.  Lack of Skilled labor

Rockwell Automation Competition

Below are the top 3 Rockwell Automation competitors:

1.  Schneider Electric
2.  Autotech Controls 
3.   OC Oerlikon

The brandguide table above concludes the Rockwell Automation SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Rockwell Automation. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin

Similar Brands in the same Sector: