Rockwell Automation SWOT Analysis, Competitors & USP

Posted in Heavy Equipment & Engineering, Total Reads: 3468
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SWOT Analysis of Rockwell Automation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Rockwell Automation

Parent Company

Rockwell Automation

Category

Industrial Automation

Sector

Heavy Equipment & Engineering

Tagline/ Slogan

Listen. Think. Solve

USP

Quality, Innovation and Performance

Rockwell Automation STP

Segment

Manufacturing Industries

Target Group

Manufacturing Industries

Positioning

Smart, Safe, Sustainable Manufacturing

Rockwell Automation SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Rockwell Automation :

1.  Provides services across more than 80 countries
2.   Products recognized for innovation and excellence
3.   Adopts Plant wide optimization technique to achieve productivity and efficiency
4.  Has flexible, scalable automation solutions to lower cost to design

5. Deploys Integrated Architecture to drive efficiency and productivity across customer’s organization6.

6.  Provides flexible overall solution with higher levels of visibility

7. More than 20,000 people are a part of the organization

8. Presence in the Fortune 500 shows its credibility

Weaknesses

1.  Intense competition means limited market share growth

2. Lesser margins mean financial instability can hurt operations

Opportunities

1.  Leveraging of LoT to enhance The Connected Enterprise Vision of the company
2. Research and Development
3. Huge Investments by emerging markets in technology and automation

Threats

1.  Rising cost of energy
2.  Rising cost of raw materials
3.  Lack of Skilled labor

Rockwell Automation Competition

Competitors

Below are the 3 main Rockwell Automation competitors :

1.  Schneider Electric
2.  Autotech Controls 
3.   OC Oerlikon


The brandguide table above concludes the Rockwell Automation SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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