Parker-Hannifin SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Parker-Hannifin analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Parker-Hannifin SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Parker-Hannifin to benchmark its business & performance as compared to the competitors and industry. As of 2020, Parker-Hannifin is one of the leading brands in the heavy equipment & engineering sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Parker-Hannifin competitors and includes Parker-Hannifin target market, segmentation, positioning & Unique Selling Proposition (USP).

Parker-Hannifin SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Parker-Hannifin Brand Analysis
Parent Company

Parker Hannifin Corporation

Category

Motion and Control Technologies  (aerospace, climate control, electromechanical, filtration, fluid and gas handling, hydraulics, pneumatics, process control and sealing and shielding)

Sector

Heavy Equipment & Engineering

Tagline/ Slogan

Engineering Your Success

USP

Improve customer productivity and profitability

Parker-Hannifin STP
Parker-Hannifin Segmentation

Industrial

Parker-Hannifin Target Market

Industrial, Hydraulic and Aerospace Segment

Parker-Hannifin Positioning

The engineering in our products may not be visible, but every day you experience the results of our work on virtually everything that moves

Parker-Hannifin SWOT Analysis
Parker-Hannifin Strengths

Below are the Strengths in the SWOT Analysis of Parker-Hannifin:

1.  Provides service to 50+ countries on 6 continents
2.  Ranked in the Fortune 500, which shows its credibility
3.  It is a Global Leader in motion and control technologies
4.  Has a knowledge house, technical expertise and engineering competence

5. Huge distribution network across the countries

6. Decentralized operating structure that allows each division within the company to focus on its customers and respond quickly

7. Employs over 55,000+ people in the organization

Parker-Hannifin Weaknesses

Here are the weaknesses in the Parker-Hannifin SWOT Analysis:

1.  Cases of equipment failures (Boeing 737, F-35 incidents) hurt the image
2. Intense competition means limited market share growth

Parker-Hannifin Opportunities

Following are the Opportunities in Parker-Hannifin SWOT Analysis:

1.  Portfolio diversification through mergers and acquisitions 
2.  Market development through joint ventures or M&A
3.  Leverage the fast paced technology to distinguish from competitors

Parker-Hannifin Threats

The threats in the SWOT Analysis of Parker-Hannifin are as mentioned:

1.  Increasing raw material cost 
2.  Increasing bargaining power of supplier
3.  Lack of skilled labor

Parker-Hannifin Competition
Competitors

Below are the top 3 Parker-Hannifin competitors:

1.  Honeywell
2.  Eaton Corporation
3.  SMC Corporation


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Parker-Hannifin. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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