Parker-Hannifin SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 1772

SWOT Analysis of Parker-Hannifin with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Parker Hannifin Corporation


Motion and Control Technologies  (aerospace, climate control, electromechanical, filtration, fluid and gas handling, hydraulics, pneumatics, process control and sealing and shielding)


Industrial Equipments

Tagline/ Slogan

Engineering Your Success


Improve customer productivity and profitability




Target Group

Industrial, Hydraulic and Aerospace Segment


The engineering in our products may not be visible, but every day you experience the results of our work on virtually everything that moves

SWOT Analysis


1.  Provides service to 50+ countries on 6 continents
2.  Ranked in the Fortune 500, which shows its credibility
3.  It is a Global Leader in motion and control technologies
4.  Has a knowledge house, technical expertise and engineering competence

5. Huge distribution network across the countries

6. Decentralized operating structure that allows each division within the company to focus on its customers and respond quickly

7. Employs over 55,000+ people in the organization


1.  Cases of equipment failures (Boeing 737, F-35 incidents) hurt the image
2. Intense competition means limited market share growth


1.  Portfolio diversification through mergers and acquisitions 
2.  Market development through joint ventures or M&A
3.  Leverage the fast paced technology to distinguish from competitors


1.  Increasing raw material cost 
2.  Increasing bargaining power of supplier
3.  Lack of skilled labor



1.  Honeywell
2.  Eaton Corporation
3.  SMC Corporation

The table above concludes the Parker-Hannifin SWOT analysis along with its marketing and brand parameters.


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