Parker-Hannifin SWOT Analysis

Published in Heavy Equipment & Engineering category by MBA Skool Team

Parker-Hannifin is one of the leading brands in the heavy equipment & engineering sector. Parker-Hannifin SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Parker-Hannifin:

Parker-Hannifin Strengths

  1.  Provides service to 50+ countries on 6 continents
  2.  Ranked in the Fortune 500, which shows its credibility
  3.  It is a Global Leader in motion and control technologies
  4.  Has a knowledge house, technical expertise and engineering competence
  5. Huge distribution network across the countries
  6. Decentralized operating structure that allows each division within the company to focus on its customers and respond quickly
  7. Employs over 55,000+ people in the organization

Above are the strengths in the SWOT Analysis of Parker-Hannifin. The strengths of Parker-Hannifin looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Parker-Hannifin Weaknesses

  1. Cases of equipment failures (Boeing 737, F-35 incidents) hurt the image
  2. Intense competition means limited market share growth

These were the weaknesses in the Parker-Hannifin SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Parker-Hannifin Opportunities

  1. Portfolio diversification through mergers and acquisitions 
  2. Market development through joint ventures or M&A
  3. Leverage the fast paced technology to distinguish from competitors

Above we covered the opportunities in Parker-Hannifin SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Parker-Hannifin Threats

  1.  Increasing raw material cost 
  2. Increasing bargaining power of supplier
  3. Lack of skilled labor

The threats in the SWOT Analysis of Parker-Hannifin are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

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Hence this concludes the Parker-Hannifin SWOT analysis.

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About Parker-Hannifin

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Parker-Hannifin Overview
Parent Company

Parker Hannifin Corporation


Motion and Control Technologies  (aerospace, climate control, electromechanical, filtration, fluid and gas handling, hydraulics, pneumatics, process control and sealing and shielding)


Heavy Equipment & Engineering

Tagline/ Slogan

Engineering Your Success


Improve customer productivity and profitability

Parker-Hannifin STP


Target Market

Industrial, Hydraulic and Aerospace Segment


The engineering in our products may not be visible, but every day you experience the results of our work on virtually everything that moves

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Parker-Hannifin. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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