Parker-Hannifin SWOT Analysis
Parker-Hannifin is one of the leading brands in the heavy equipment & engineering sector. Parker-Hannifin SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Parker-Hannifin:
Quick Glance:
Parker-Hannifin Strengths
- Provides service to 50+ countries on 6 continents
- Ranked in the Fortune 500, which shows its credibility
- It is a Global Leader in motion and control technologies
- Has a knowledge house, technical expertise and engineering competence
- Huge distribution network across the countries
- Decentralized operating structure that allows each division within the company to focus on its customers and respond quickly
- Employs over 55,000+ people in the organization
Above are the strengths in the SWOT Analysis of Parker-Hannifin. The strengths of Parker-Hannifin looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Parker-Hannifin Weaknesses
- Cases of equipment failures (Boeing 737, F-35 incidents) hurt the image
- Intense competition means limited market share growth
These were the weaknesses in the Parker-Hannifin SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Parker-Hannifin Opportunities
- Portfolio diversification through mergers and acquisitions
- Market development through joint ventures or M&A
- Leverage the fast paced technology to distinguish from competitors
Above we covered the opportunities in Parker-Hannifin SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Parker-Hannifin Threats
- Increasing raw material cost
- Increasing bargaining power of supplier
- Lack of skilled labor
The threats in the SWOT Analysis of Parker-Hannifin are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Read Similar SWOT analysis
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Hence this concludes the Parker-Hannifin SWOT analysis.
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About Parker-Hannifin
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Parker-Hannifin Overview | |
|---|---|
| Parent Company |
Parker Hannifin Corporation |
| Category |
Motion and Control Technologies (aerospace, climate control, electromechanical, filtration, fluid and gas handling, hydraulics, pneumatics, process control and sealing and shielding) |
| Sector | |
| Tagline/ Slogan |
Engineering Your Success |
| USP |
Improve customer productivity and profitability |
| Parker-Hannifin STP | |
| Segmentation |
Industrial |
| Target Market |
Industrial, Hydraulic and Aerospace Segment |
| Positioning |
The engineering in our products may not be visible, but every day you experience the results of our work on virtually everything that moves |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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