Pratt & Whitney SWOT Analysis, Competitors & USP

Posted in Heavy Equipment & Engineering, Total Reads: 5830

SWOT analysis of Pratt & Whitney analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Pratt & Whitney SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Pratt & Whitney to benchmark its business & performance as compared to the competitors and industry. Pratt & Whitney is one of the leading brands in the heavy equipment & engineering sector. The table below also lists the top Pratt & Whitney competitors and elaborates Pratt & Whitney market segmentation, target group, positioning & Unique Selling Proposition (USP).

Pratt & Whitney SWOT, Competitors, Marketing STP & Brand analysis Table
Pratt & Whitney Brand Analysis
Parent Company

United Technologies Corporation


Commercial engines, Military engines and service operations


Heavy Equipment & Engineering

Tagline/ Slogan

It’s in our power.


Its power engines serve more than 11,000 customers around the world.

Pratt & Whitney STP

Commercial, military aircraft engine requirements and services

Target Group

Passenger aircraft manufacturers and armed forces


Positioned as the world leader in the design, production and servicing of aircraft engines

Pratt & Whitney SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Pratt & Whitney. Strengths are:

1. It is the top three provider in the aero engines market.
2. Customers include Boeing and Airbus
3. It is a part of United Technologies which is a deep pocketed conglomerate.
4. Hundreds of airlines are powered by its engines.

5. It is known for its world renowned manufacturing techniques and services.

6. Pratt & Whitney Canada is the leading producer in the world for helicopter engines and engines for private jets.


Here are the weaknesses in the Pratt & Whitney SWOT Analysis:

1.Manufacturers in the aero engines business work together in joint ventures and hence it is difficult to compete and differentiate  in the market
2. The cost of developing a new engine is very high at around $1 billion.
3. The markets are very limited in size with high competition.
4. . Its old aircraft engines provided to the military require a lot of regular servicing, maintenance and spare parts.


Following are the Opportunities in Pratt & Whitney SWOT Analysis:

1.High demand for passenger jets with engines being one third of the value of a new jet.
2. Expenditure on enhancing the military is at an all time high.
3. Launch of more efficient engines and technologically advanced engines can provide an edge over its competitors.


The threats in the SWOT Analysis of Pratt & Whitney are as mentioned:

1. List of competitors include established companies like GE and Rolls- Royce which have pushed Pratt and Whitney to a third position in the market.
2. Very high cost of manufacturing.

3. High competition pushes down the revenues.

Pratt & Whitney Competition

Below are the top 3 Pratt & Whitney competitors:

1. GE General Electric
2. Rolls-Royce
3. CFM International

The brandguide table above concludes the Pratt & Whitney SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Pratt & Whitney. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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