Pratt & Whitney SWOT Analysis
Here is a detailed SWOT analysis of Pratt & Whitney covering strengths, weaknesses, opportunities and threats.
Pratt & Whitney Strengths
- It is the top three provider in the aero engines market.
- Customers include Boeing and Airbus
- It is a part of United Technologies which is a deep pocketed conglomerate.
- Hundreds of airlines are powered by its engines.
- It is known for its world renowned manufacturing techniques and services.
- Pratt & Whitney Canada is the leading producer in the world for helicopter engines and engines for private jets.
Above are the strengths in the SWOT Analysis of Pratt & Whitney. The strengths of Pratt & Whitney looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Pratt & Whitney Weaknesses
- Manufacturers in the aero engines business work together in joint ventures and hence it is difficult to compete and differentiate in the market
- The cost of developing a new engine is very high at around $1 billion.
- The markets are very limited in size with high competition.
- . Its old aircraft engines provided to the military require a lot of regular servicing, maintenance and spare parts.
These were the weaknesses in the Pratt & Whitney SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Pratt & Whitney Opportunities
- High demand for passenger jets with engines being one third of the value of a new jet.
- Expenditure on enhancing the military is at an all time high.
- Launch of more efficient engines and technologically advanced engines can provide an edge over its competitors.
Above we covered the opportunities in Pratt & Whitney SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Pratt & Whitney Threats
- List of competitors include established companies like GE and Rolls- Royce which have pushed Pratt and Whitney to a third position in the market.
- Very high cost of manufacturing.
- High competition pushes down the revenues.
The threats in the SWOT Analysis of Pratt & Whitney are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Pratt & Whitney SWOT analysis.
About Pratt & Whitney
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Pratt & Whitney Overview | |
|---|---|
| Parent Company |
United Technologies Corporation |
| Category |
Commercial engines, Military engines and service operations |
| Sector | |
| Tagline/ Slogan |
It’s in our power. |
| USP |
Its power engines serve more than 11,000 customers around the world. |
| Pratt & Whitney STP | |
| Segmentation |
Commercial, military aircraft engine requirements and services |
| Target Market |
Passenger aircraft manufacturers and armed forces |
| Positioning |
Positioned as the world leader in the design, production and servicing of aircraft engines |
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