Published in Heavy Equipment & Engineering category by MBA Skool Team
Pratt & Whitney is one of the leading brands in the heavy equipment & engineering sector. Pratt & Whitney SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Pratt & Whitney:
It is the top three provider in the aero engines market.
Customers include Boeing and Airbus
It is a part of United Technologies which is a deep pocketed conglomerate.
Hundreds of airlines are powered by its engines.
It is known for its world renowned manufacturing techniques and services.
Pratt & Whitney Canada is the leading producer in the world for helicopter engines and engines for private jets.
Above are the strengths in the SWOT Analysis of Pratt & Whitney. The strengths of Pratt & Whitney looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Pratt & Whitney Weaknesses
Manufacturers in the aero engines business work together in joint ventures and hence it is difficult to compete and differentiate in the market
The cost of developing a new engine is very high at around $1 billion.
The markets are very limited in size with high competition.
. Its old aircraft engines provided to the military require a lot of regular servicing, maintenance and spare parts.
These were the weaknesses in the Pratt & Whitney SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Pratt & Whitney Opportunities
High demand for passenger jets with engines being one third of the value of a new jet.
Expenditure on enhancing the military is at an all time high.
Launch of more efficient engines and technologically advanced engines can provide an edge over its competitors.
Above we covered the opportunities in Pratt & Whitney SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Pratt & Whitney Threats
List of competitors include established companies like GE and Rolls- Royce which have pushed Pratt and Whitney to a third position in the market.
Very high cost of manufacturing.
High competition pushes down the revenues.
The threats in the SWOT Analysis of Pratt & Whitney are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Pratt & Whitney SWOT analysis.
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About Pratt & Whitney
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Pratt & Whitney Overview
United Technologies Corporation
Commercial engines, Military engines and service operations
Its power engines serve more than 11,000 customers around the world.
Pratt & Whitney STP
Commercial, military aircraft engine requirements and services
Passenger aircraft manufacturers and armed forces
Positioned as the world leader in the design, production and servicing of aircraft engines
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