Mitsubishi Heavy Industries SWOT Analysis
Mitsubishi Heavy Industries is one of the leading brands in the heavy equipment & engineering sector. Mitsubishi Heavy Industries SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Mitsubishi Heavy Industries:
Quick Glance:
Mitsubishi Heavy Industries Strengths
- Presence in almost every Equipment category
- Strategic joint ventures for better & technologically advanced product line
- Merger talks with Hitachi to improve competitiveness & financial strength
- Strong workforce of nearly 65,000 people
- It has divisions like marine vessels, aviation and space, machinery, nuclear etc
Above are the strengths in the SWOT Analysis of Mitsubishi Heavy Industries. The strengths of Mitsubishi Heavy Industries looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Mitsubishi Heavy Industries Weaknesses
- Limited presence in developing countries
- Strong competition means market share growth is limited
These were the weaknesses in the Mitsubishi Heavy Industries SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Mitsubishi Heavy Industries Opportunities
- Rapidly gaining Defense contracts in Japan and many other countries
- Deregulation in the economic policies of many countries where it is present
- Global collaborations and tie-ups
Above we covered the opportunities in Mitsubishi Heavy Industries SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Mitsubishi Heavy Industries Threats
- Chinese cyber attack against HHI
- Sluggish growth of the Japanese economy
- Govt intervention can affect operational efficiency
The threats in the SWOT Analysis of Mitsubishi Heavy Industries are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Mitsubishi Heavy Industries SWOT analysis.
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About Mitsubishi Heavy Industries
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Mitsubishi Heavy Industries Overview | |
|---|---|
| Parent Company |
Mitsubishi Heavy Industries Ltd., Japan |
| Category |
Heavy Equipment |
| Sector | |
| Tagline/ Slogan |
Our technologies, Your tomorrow |
| USP |
Aims to provide the next generation with an assured future of comfortable lives and happiness through technologies that excite people and a passion for manufacturing |
| Mitsubishi Heavy Industries STP | |
| Segmentation |
People and businesses who want Equipment in Material Handling, Infrastructure, Defense, Energy and much more |
| Target Market |
Those who seek to gain further value by improving the technologies and using new ideas and concepts to integrate their diverse technologies |
| Positioning |
Engineering excellence in Manufacturing & Construction; Taking up new challenges in Uncharted terrain |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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