Mitsubishi Heavy Industries SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Mitsubishi Heavy Industries analyses the brand by its strengths, weaknesses, opportunities & threats. In Mitsubishi Heavy Industries SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Mitsubishi Heavy Industries to benchmark its business & performance as compared to the competitors. Mitsubishi Heavy Industries is one of the leading brands in the heavy equipment & engineering sector.

The article below lists the Mitsubishi Heavy Industries SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Mitsubishi Heavy Industries SWOT Analysis:

SWOT Analysis of Mitsubishi Heavy Industries

For Mitsubishi Heavy Industries, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Mitsubishi Heavy Industries Strengths

The strengths of Mitsubishi Heavy Industries looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Mitsubishi Heavy Industries :

1. Presence in almost every Equipment category
2. Strategic joint ventures for better & technologically advanced product line
3. Merger talks with Hitachi to improve competitiveness & financial strength

4. Strong workforce of nearly 65,000 people

5. It has divisions like marine vessels, aviation and space, machinery, nuclear etc

Mitsubishi Heavy Industries Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Mitsubishi Heavy Industries SWOT Analysis:

1. Limited presence in developing countries
2.Strong competition means market share growth is limited


Mitsubishi Heavy Industries Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Mitsubishi Heavy Industries SWOT Analysis:

1.Rapidly gaining Defense contracts in Japan and many other countries
2. Deregulation in the economic policies of many countries where it is present

3. Global collaborations and tie-ups

Mitsubishi Heavy Industries Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Mitsubishi Heavy Industries are as mentioned:

1.Chinese cyber attack against HHI
2. Sluggish growth of the Japanese economy

3. Govt intervention can affect operational efficiency


Mitsubishi Heavy Industries Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Mitsubishi Heavy Industries:

1. MAN Engineering
2. Samsung Heavy Equipments
3. Hitachi Ltd.

Hence this concludes the Mitsubishi Heavy Industries SWOT analysis.

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About Mitsubishi Heavy Industries

Mitsubishi Heavy Industries Overview
Parent Company

Mitsubishi Heavy Industries Ltd., Japan

Category

Heavy Equipment

Sector

Heavy Equipment & Engineering

Tagline/ Slogan

Our technologies, Your tomorrow

USP

Aims to provide the next generation with an assured future of comfortable lives and happiness through technologies that excite people and a passion for manufacturing

Mitsubishi Heavy Industries STP
Segmentation

People and businesses who want Equipment in Material Handling, Infrastructure, Defense, Energy and much more

Target Market

Those who seek to gain further value by improving the technologies and using new ideas and concepts to integrate their diverse technologies

Positioning

Engineering excellence in Manufacturing & Construction; Taking up new challenges in Uncharted terrain


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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