Mitsubishi Heavy Industries SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Mitsubishi Heavy Industries Ltd., Japan

Heavy Equipment

Heavy Equipment & Engineering

Our technologies, Your tomorrow

Aims to provide the next generation with an assured future of comfortable lives and happiness through technologies that excite people and a passion for manufacturing

People and businesses who want Equipment in Material Handling, Infrastructure, Defense, Energy and much more

Those who seek to gain further value by improving the technologies and using new ideas and concepts to integrate their diverse technologies

Engineering excellence in Manufacturing & Construction; Taking up new challenges in Uncharted terrain

Below are the Strengths in the SWOT Analysis of Mitsubishi Heavy Industries:

1. Presence in almost every Equipment category
2. Strategic joint ventures for better & technologically advanced product line
3. Merger talks with Hitachi to improve competitiveness & financial strength

4. Strong workforce of nearly 65,000 people

5. It has divisions like marine vessels, aviation and space, machinery, nuclear etc

Here are the weaknesses in the Mitsubishi Heavy Industries SWOT Analysis:

1. Limited presence in developing countries
2.Strong competition means market share growth is limited

Following are the Opportunities in Mitsubishi Heavy Industries SWOT Analysis:

1.Rapidly gaining Defense contracts in Japan and many other countries
2. Deregulation in the economic policies of many countries where it is present

3. Global collaborations and tie-ups

The threats in the SWOT Analysis of Mitsubishi Heavy Industries are as mentioned:

1.Chinese cyber attack against HHI
2. Sluggish growth of the Japanese economy

3. Govt intervention can affect operational efficiency

Below are the top 3 Mitsubishi Heavy Industries competitors:

1. MAN Engineering
2. Samsung Heavy Equipments
3. Hitachi Ltd.