Mitsubishi Heavy Industries SWOT Analysis, Competitors & USP
Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of Mitsubishi Heavy Industries analyses the brand by its strengths, weaknesses, opportunities & threats. In Mitsubishi Heavy Industries SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Mitsubishi Heavy Industries to benchmark its business & performance as compared to the competitors. Mitsubishi Heavy Industries is one of the leading brands in the heavy equipment & engineering sector.
The table below lists the Mitsubishi Heavy Industries SWOT (Strengths, Weaknesses, Opportunities, Threats), top Mitsubishi Heavy Industries competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Aims to provide the next generation with an assured future of comfortable lives and happiness through technologies that excite people and a passion for manufacturing
Mitsubishi Heavy Industries STP
People and businesses who want Equipment in Material Handling, Infrastructure, Defense, Energy and much more
Those who seek to gain further value by improving the technologies and using new ideas and concepts to integrate their diverse technologies
Engineering excellence in Manufacturing & Construction; Taking up new challenges in Uncharted terrain
SWOT Analysis of Mitsubishi Heavy Industries
Mitsubishi Heavy Industries Strengths
Below are the Strengths in the SWOT Analysis of Mitsubishi Heavy Industries:
1. Presence in almost every Equipment category 2. Strategic joint ventures for better & technologically advanced product line 3. Merger talks with Hitachi to improve competitiveness & financial strength
4. Strong workforce of nearly 65,000 people
5. It has divisions like marine vessels, aviation and space, machinery, nuclear etc
Mitsubishi Heavy Industries Weaknesses
Here are the weaknesses in the Mitsubishi Heavy Industries SWOT Analysis:
1. Limited presence in developing countries 2.Strong competition means market share growth is limited
Mitsubishi Heavy Industries Opportunities
Following are the Opportunities in Mitsubishi Heavy Industries SWOT Analysis:
1.Rapidly gaining Defense contracts in Japan and many other countries 2. Deregulation in the economic policies of many countries where it is present
3. Global collaborations and tie-ups
Mitsubishi Heavy Industries Threats
The threats in the SWOT Analysis of Mitsubishi Heavy Industries are as mentioned:
1.Chinese cyber attack against HHI 2. Sluggish growth of the Japanese economy
3. Govt intervention can affect operational efficiency
Mitsubishi Heavy Industries Competition
Mitsubishi Heavy Industries Competitors
Below are the top 3 competitors of Mitsubishi Heavy Industries:
1. MAN Engineering 2. Samsung Heavy Equipments 3. Hitachi Ltd.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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