Mitsubishi Heavy Industries SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Mitsubishi Heavy Industries analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Mitsubishi Heavy Industries SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Mitsubishi Heavy Industries to benchmark its business & performance as compared to the competitors and industry. As of 2020, Mitsubishi Heavy Industries is one of the leading brands in the heavy equipment & engineering sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Mitsubishi Heavy Industries competitors and includes Mitsubishi Heavy Industries target market, segmentation, positioning & Unique Selling Proposition (USP).

Mitsubishi Heavy Industries SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Mitsubishi Heavy Industries Brand Analysis
Parent Company

Mitsubishi Heavy Industries Ltd., Japan


Heavy Equipment


Heavy Equipment & Engineering

Tagline/ Slogan

Our technologies, Your tomorrow


Aims to provide the next generation with an assured future of comfortable lives and happiness through technologies that excite people and a passion for manufacturing

Mitsubishi Heavy Industries STP
Mitsubishi Heavy Industries Segmentation

People and businesses who want Equipment in Material Handling, Infrastructure, Defense, Energy and much more

Mitsubishi Heavy Industries Target Market

Those who seek to gain further value by improving the technologies and using new ideas and concepts to integrate their diverse technologies

Mitsubishi Heavy Industries Positioning

Engineering excellence in Manufacturing & Construction; Taking up new challenges in Uncharted terrain

Mitsubishi Heavy Industries SWOT Analysis
Mitsubishi Heavy Industries Strengths

Below are the Strengths in the SWOT Analysis of Mitsubishi Heavy Industries:

1. Presence in almost every Equipment category
2. Strategic joint ventures for better & technologically advanced product line
3. Merger talks with Hitachi to improve competitiveness & financial strength

4. Strong workforce of nearly 65,000 people

5. It has divisions like marine vessels, aviation and space, machinery, nuclear etc

Mitsubishi Heavy Industries Weaknesses

Here are the weaknesses in the Mitsubishi Heavy Industries SWOT Analysis:

1. Limited presence in developing countries
2.Strong competition means market share growth is limited

Mitsubishi Heavy Industries Opportunities

Following are the Opportunities in Mitsubishi Heavy Industries SWOT Analysis:

1.Rapidly gaining Defense contracts in Japan and many other countries
2. Deregulation in the economic policies of many countries where it is present

3. Global collaborations and tie-ups

Mitsubishi Heavy Industries Threats

The threats in the SWOT Analysis of Mitsubishi Heavy Industries are as mentioned:

1.Chinese cyber attack against HHI
2. Sluggish growth of the Japanese economy

3. Govt intervention can affect operational efficiency

Mitsubishi Heavy Industries Competition

Below are the top 3 Mitsubishi Heavy Industries competitors:

1. MAN Engineering
2. Samsung Heavy Equipments
3. Hitachi Ltd.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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