Paccar SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Paccar SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Paccar, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Paccar to benchmark its business & performance as compared to the competitors, and make strategic improvements. Paccar is one of the leading brands in the heavy equipment & engineering sector.

The article below lists the Paccar SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Paccar SWOT Analysis:

SWOT Analysis of Paccar

For Paccar, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Paccar Strengths

The strengths of Paccar looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Paccar :

1. Extensive dealer network throughout the world (1800 dealers)
2. Geographic diversification, Brazil, India, China, and Russia are some of the markets the company has recently invested in
3. Strong aftermarket support with 24hr call centers

4. Also provides services in finance, lease and insurance to dealers and customers

5. Acquisition of DAF and Leyland trucks strengthened its position globally

6. Brand name- Top-selling brands Kenworth and Peterbilt were awarded for customer satisfaction by global research company J.D. Power and Associates last year

7. The company has over 17,000 employees

Paccar Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Paccar SWOT Analysis:

1. High debt level over the years does not allow for capital expenditure
2.  The recession highly affected the sales in U.S. which led to 40% drop in total revenue

Paccar Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Paccar SWOT Analysis:

1. Demand in developing countries where it is established through acquired brands
2. The South American truck market is going to provide an excellent long-term opportunity in the premium segment

Paccar Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Paccar are as mentioned:

1. Because of the cyclic nature of the industry (heavy trucks), tough economic times lead to bad performance in the stock market
2. Impending crisis in Europe remains a big concern. If the situation worsens, the top line could take a substantial hit

3. Slowdown in international markets (like concerns about China currently making the rounds) could weigh on the revenue and growth plans

Paccar Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Paccar:

1. Daimler AG
2. AB Volvo
3. Navistar International

Hence this concludes the Paccar SWOT analysis.

Continue reading more about the brand/company.

About Paccar

Paccar Overview
Parent Company

Komatsu Ltd., Japan


Heavy Equipment


Heavy Equipment & Engineering

Tagline/ Slogan

‘For those in pursuit of Quality’


Third largest manufacturer of Heavy Duty trucks in the world

Paccar STP

People and businesses who want premium light-, medium- and heavy-duty trucks for Commercial use

Target Market

Those who want technologically advanced systems to enhance inventory control and expedite order processing


Complete solutions for heavy duty trucks in commercial use

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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