Paccar SWOT Analysis, Competitors & USP

Posted in Heavy Equipment & Engineering, Total Reads: 4184

SWOT Analysis of Paccar with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Komatsu Ltd., Japan


Heavy Equipment


Heavy Equipment & Engineering

Tagline/ Slogan

‘For those in pursuit of Quality’


Third largest manufacturer of Heavy Duty trucks in the world

Paccar STP


People and businesses who want premium light-, medium- and heavy-duty trucks for Commercial use

Target Group

Those who want technologically advanced systems to enhance inventory control and expedite order processing


Complete solutions for heavy duty trucks in commercial use

Paccar SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Paccar :

1. Extensive dealer network throughout the world (1800 dealers)
2. Geographic diversification, Brazil, India, China, and Russia are some of the markets the company has recently invested in
3. Strong aftermarket support with 24hr call centers

4. Also provides services in finance, lease and insurance to dealers and customers

5. Acquisition of DAF and Leyland trucks strengthened its position globally

6. Brand name- Top-selling brands Kenworth and Peterbilt were awarded for customer satisfaction by global research company J.D. Power and Associates last year

7. The company has over 17,000 employees


1. High debt level over the years does not allow for capital expenditure
2.  The recession highly affected the sales in U.S. which led to 40% drop in total revenue


1. Demand in developing countries where it is established through acquired brands
2. The South American truck market is going to provide an excellent long-term opportunity in the premium segment


1. Because of the cyclic nature of the industry (heavy trucks), tough economic times lead to bad performance in the stock market
2. Impending crisis in Europe remains a big concern. If the situation worsens, the top line could take a substantial hit

3. Slowdown in international markets (like concerns about China currently making the rounds) could weigh on the revenue and growth plans

Paccar Competition


Below are the 3 main Paccar competitors :

1. Daimler AG
2. AB Volvo
3. Navistar International

The brandguide table above concludes the Paccar SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Paccar. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: