Joy Global SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Joy Global analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Joy Global SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Joy Global to benchmark its business & performance as compared to the competitors and industry. As of 2020, Joy Global is one of the leading brands in the heavy equipment & engineering sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Joy Global competitors and includes Joy Global target market, segmentation, positioning & Unique Selling Proposition (USP).

Joy Global SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Joy Global Brand Analysis
Parent Company

Joy Global Inc., U.S.


Heavy Equipment


Heavy Equipment & Engineering

Tagline/ Slogan

Creating one seamless across the globe


A process focused culture is driving productivity and driving customer satisfaction

Joy Global STP
Joy Global Segmentation

People and businesses who want heavy machinery used in underground and surface mining

Joy Global Target Market

People or Business expecting continued development for mission critical mining equipment

Joy Global Positioning

Global leader in design, manufacturing and support of mining equipment

Joy Global SWOT Analysis
Joy Global Strengths

Below are the Strengths in the SWOT Analysis of Joy Global:

1. Wide range of products for every mining equipment need
2. Geographic diversification, Presence in many developing countries
3. Has strong and employee HR policies

4. Industrialization in developing countries and a strong demand for commodities there

5. Strong financial position and market value

Joy Global Weaknesses

Here are the weaknesses in the Joy Global SWOT Analysis:

1. Downturn in domestic market has led to fall in revenue

2. Nationalization of mining activities in many countries

Joy Global Opportunities

Following are the Opportunities in Joy Global SWOT Analysis:

1. Growing infrastructure & energy sector in Asia
2.Rise in the mining activities in developing countries where it has a significant presence

3. Acquiring smaller companies to strengthen its position

Joy Global Threats

The threats in the SWOT Analysis of Joy Global are as mentioned:

1. A further downfall in the economic condition in the U.S could lead to working capital issues
2. Chinese and German competitors are also expanding in developed markets

Joy Global Competition

Below are the top 3 Joy Global competitors:

1. Caterpillar Inc.
2. Terex International
3. BUCY International

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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