Joy Global SWOT Analysis, Competitors & USP

Posted in Heavy Equipment & Engineering, Total Reads: 4063

SWOT analysis of Joy Global analyses the brand/company with its strengths, weaknesses, opportunities & threats. Joy Global is one of the leading brands in the heavy equipment & engineering sector. The table below also lists the top Joy Global competitors and elaborates Joy Global segmentation, targeting, positioning & USP.

Joy Global

Parent Company

Joy Global Inc., U.S.


Heavy Equipment


Heavy Equipment & Engineering

Tagline/ Slogan

Creating one seamless across the globe


A process focused culture is driving productivity and driving customer satisfaction

Joy Global STP


People and businesses who want heavy machinery used in underground and surface mining

Target Group

People or Business expecting continued development for mission critical mining equipment


Global leader in design, manufacturing and support of mining equipment

Joy Global SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Joy Global. Strengths are:

1. Wide range of products for every mining equipment need
2. Geographic diversification, Presence in many developing countries
3. Has strong and employee HR policies

4. Industrialization in developing countries and a strong demand for commodities there

5. Strong financial position and market value


Here are the weaknesses in the Joy Global SWOT Analysis:

1. Downturn in domestic market has led to fall in revenue

2. Nationalization of mining activities in many countries


Following are the Opportunities in Joy Global SWOT Analysis:

1. Growing infrastructure & energy sector in Asia
2.Rise in the mining activities in developing countries where it has a significant presence

3. Acquiring smaller companies to strengthen its position


The threats in the SWOT Analysis of Joy Global are as mentioned:

1. A further downfall in the economic condition in the U.S could lead to working capital issues
2. Chinese and German competitors are also expanding in developed markets

Joy Global Competition


Below are the top 3 Joy Global competitors:

1. Caterpillar Inc.
2. Terex International
3. BUCY International

The brandguide table above concludes the Joy Global SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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