SWOT analysis of Joy Global analyses the brand by its strengths, weaknesses, opportunities & threats. In Joy Global SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Joy Global to benchmark its business & performance as compared to the competitors. Joy Global is one of the leading brands in the heavy equipment & engineering sector.
The table below lists the Joy Global SWOT (Strengths, Weaknesses, Opportunities, Threats), top Joy Global competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Joy Global Brand Analysis | |
---|---|
Parent Company |
Joy Global Inc., U.S. |
Category |
Heavy Equipment |
Sector | |
Tagline/ Slogan |
Creating one seamless across the globe |
USP |
A process focused culture is driving productivity and driving customer satisfaction |
Joy Global STP | |
Segment |
People and businesses who want heavy machinery used in underground and surface mining |
Target Group |
People or Business expecting continued development for mission critical mining equipment |
Positioning |
Global leader in design, manufacturing and support of mining equipment |
SWOT Analysis of Joy Global | |
Joy Global Strengths |
Below are the Strengths in the SWOT Analysis of Joy Global: 1. Wide range of products for every mining equipment need 4. Industrialization in developing countries and a strong demand for commodities there 5. Strong financial position and market value |
Joy Global Weaknesses |
Here are the weaknesses in the Joy Global SWOT Analysis: 1. Downturn in domestic market has led to fall in revenue 2. Nationalization of mining activities in many countries |
Joy Global Opportunities |
Following are the Opportunities in Joy Global SWOT Analysis: 1. Growing infrastructure & energy sector in Asia 3. Acquiring smaller companies to strengthen its position |
Joy Global Threats |
The threats in the SWOT Analysis of Joy Global are as mentioned: 1. A further downfall in the economic condition in the U.S could lead to working capital issues |
Joy Global Competition | |
Joy Global Competitors |
Below are the top 3 competitors of Joy Global: 1. Caterpillar Inc. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Joy Global. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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