Joy Global SWOT Analysis, Competitors & USP

Posted in Heavy Equipment & Engineering, Total Reads: 4570

SWOT analysis of Joy Global analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Joy Global SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Joy Global to benchmark its business & performance as compared to the competitors and industry. Joy Global is one of the leading brands in the heavy equipment & engineering sector. The table below also lists the top Joy Global competitors and elaborates Joy Global market segmentation, target group, positioning & Unique Selling Proposition (USP).

Joy Global SWOT, Competitors, Marketing STP & Brand analysis Table
Joy Global Brand Analysis
Parent Company

Joy Global Inc., U.S.


Heavy Equipment


Heavy Equipment & Engineering

Tagline/ Slogan

Creating one seamless across the globe


A process focused culture is driving productivity and driving customer satisfaction

Joy Global STP

People and businesses who want heavy machinery used in underground and surface mining

Target Group

People or Business expecting continued development for mission critical mining equipment


Global leader in design, manufacturing and support of mining equipment

Joy Global SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Joy Global. Strengths are:

1. Wide range of products for every mining equipment need
2. Geographic diversification, Presence in many developing countries
3. Has strong and employee HR policies

4. Industrialization in developing countries and a strong demand for commodities there

5. Strong financial position and market value


Here are the weaknesses in the Joy Global SWOT Analysis:

1. Downturn in domestic market has led to fall in revenue

2. Nationalization of mining activities in many countries


Following are the Opportunities in Joy Global SWOT Analysis:

1. Growing infrastructure & energy sector in Asia
2.Rise in the mining activities in developing countries where it has a significant presence

3. Acquiring smaller companies to strengthen its position


The threats in the SWOT Analysis of Joy Global are as mentioned:

1. A further downfall in the economic condition in the U.S could lead to working capital issues
2. Chinese and German competitors are also expanding in developed markets

Joy Global Competition

Below are the top 3 Joy Global competitors:

1. Caterpillar Inc.
2. Terex International
3. BUCY International

The brandguide table above concludes the Joy Global SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Joy Global. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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