Joy Global SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Joy Global Inc., U.S.

Heavy Equipment

Heavy Equipment & Engineering

Creating one seamless across the globe

A process focused culture is driving productivity and driving customer satisfaction

People and businesses who want heavy machinery used in underground and surface mining

People or Business expecting continued development for mission critical mining equipment

Global leader in design, manufacturing and support of mining equipment

Below are the Strengths in the SWOT Analysis of Joy Global:

1. Wide range of products for every mining equipment need
2. Geographic diversification, Presence in many developing countries
3. Has strong and employee HR policies

4. Industrialization in developing countries and a strong demand for commodities there

5. Strong financial position and market value

Here are the weaknesses in the Joy Global SWOT Analysis:

1. Downturn in domestic market has led to fall in revenue

2. Nationalization of mining activities in many countries

Following are the Opportunities in Joy Global SWOT Analysis:

1. Growing infrastructure & energy sector in Asia
2.Rise in the mining activities in developing countries where it has a significant presence

3. Acquiring smaller companies to strengthen its position

The threats in the SWOT Analysis of Joy Global are as mentioned:

1. A further downfall in the economic condition in the U.S could lead to working capital issues
2. Chinese and German competitors are also expanding in developed markets

Below are the top 3 Joy Global competitors:

1. Caterpillar Inc.
2. Terex International
3. BUCY International