ACE Action Construction Equipment Ltd SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Action Construction Equipment Ltd., India

Heavy Equipment

Heavy Equipment & Engineering

Nothing beats an ACE

India’s leading material handling and construction equipment manufacturing company with over 50% market share in mobile cranes segment

People and businesses who want equipments and services in Cranes, Material Handling/Construction Equipment and Tractor

People or Business expecting latest technology Construction Equipment and efficient sales and product support aimed at satisfying their real needs

Commitment towards total quality management

Below are the Strengths in the SWOT Analysis of ACE Action Construction Equipment Ltd:

1. A brand with a good recall in industries
2. All the company’s products are increasing their market share with every year

3. A majority market share in mobile cranes segment

4. Its product portfolio includes Tower Cranes, Loaders, Vibratory Rollers, Truck Mounted Cranes, Crawler Cranes, Forklifts, Tractor

5. The brand has its presence in nearly 30 countries

Here are the weaknesses in the ACE Action Construction Equipment Ltd SWOT Analysis:

1. Limited brand recall specially in other countries

2. The distribution & after sales system is still not as superior as global leaders

Following are the Opportunities in ACE Action Construction Equipment Ltd SWOT Analysis:

1. Marketing tie-ups with leading foreign companies which facilitate the availability of latest technology and machines from around the world could make its R&D stronger manifold

2. Growing Real Estate sector in Asia

3. Introduction of products at regular intervals has ensured a regular cash flow

The threats in the SWOT Analysis of ACE Action Construction Equipment Ltd are as mentioned:

1. The current economic slowdown in the developed countries could decrease its sales
2. Stiff competition from international players like Caterpillar, Komatsu etc.

Below are the top 3 ACE Action Construction Equipment Ltd competitors:

1. JCB
2. Ingersoll-Rand
3. Caterpillar