ACE Action Construction Equipment Ltd SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of ACE Action Construction Equipment Ltd analyses the brand by its strengths, weaknesses, opportunities & threats. In ACE Action Construction Equipment Ltd SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like ACE Action Construction Equipment Ltd to benchmark its business & performance as compared to the competitors. ACE Action Construction Equipment Ltd is one of the leading brands in the heavy equipment & engineering sector.

The table below lists the ACE Action Construction Equipment Ltd SWOT (Strengths, Weaknesses, Opportunities, Threats), top ACE Action Construction Equipment Ltd competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

ACE Action Construction Equipment Ltd SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
ACE Action Construction Equipment Ltd Brand Analysis
Parent Company

Action Construction Equipment Ltd., India

Category

Heavy Equipment

Sector

Heavy Equipment & Engineering

Tagline/ Slogan

Nothing beats an ACE

USP

India’s leading material handling and construction equipment manufacturing company with over 50% market share in mobile cranes segment

ACE Action Construction Equipment Ltd STP
Segment

People and businesses who want equipments and services in Cranes, Material Handling/Construction Equipment and Tractor

Target Group

People or Business expecting latest technology Construction Equipment and efficient sales and product support aimed at satisfying their real needs

Positioning

Commitment towards total quality management

SWOT Analysis of ACE Action Construction Equipment Ltd
ACE Action Construction Equipment Ltd Strengths

Below are the Strengths in the SWOT Analysis of ACE Action Construction Equipment Ltd:

1. A brand with a good recall in industries
2. All the company’s products are increasing their market share with every year

3. A majority market share in mobile cranes segment

4. Its product portfolio includes Tower Cranes, Loaders, Vibratory Rollers, Truck Mounted Cranes, Crawler Cranes, Forklifts, Tractor

5. The brand has its presence in nearly 30 countries

ACE Action Construction Equipment Ltd Weaknesses

Here are the weaknesses in the ACE Action Construction Equipment Ltd SWOT Analysis:

1. Limited brand recall specially in other countries

2. The distribution & after sales system is still not as superior as global leaders

ACE Action Construction Equipment Ltd Opportunities

Following are the Opportunities in ACE Action Construction Equipment Ltd SWOT Analysis:

1. Marketing tie-ups with leading foreign companies which facilitate the availability of latest technology and machines from around the world could make its R&D stronger manifold

2. Growing Real Estate sector in Asia

3. Introduction of products at regular intervals has ensured a regular cash flow

ACE Action Construction Equipment Ltd Threats

The threats in the SWOT Analysis of ACE Action Construction Equipment Ltd are as mentioned:

1. The current economic slowdown in the developed countries could decrease its sales
2. Stiff competition from international players like Caterpillar, Komatsu etc.

ACE Action Construction Equipment Ltd Competition
ACE Action Construction Equipment Ltd Competitors

Below are the top 3 competitors of ACE Action Construction Equipment Ltd:

1. JCB
2. Ingersoll-Rand
3. Caterpillar


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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