AGCO SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 3274

SWOT Analysis of AGCO with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Komatsu Ltd., Japan


Heavy Equipment


Heavy equipment and engineering

Tagline/ Slogan

We support your farm


Leading global manufacturer of agricultural equipment which adds value to any farm business



People and businesses who want full line of tractors, combines, hay tools, sprayers, forage and tillage equipment

Target Group

People or Business , industries, farming organizations


Promoting sustainability through their products’ value cycle

SWOT Analysis


1. Has a wide range of products for every agricultural need
2. Has many brands which are recognized around the entire globe and have a huge brand recall value like ‘Challenger’
3. Has 2,600 independent dealers and distributors in more than 140 countries worldwide ensuring a global footprint

4. High product quality and strong product portfolio


1. Performance of some of its brands over their entire product life cycle is lesser than industry leaders
2. The current economic crisis in the U.S. weakened its financial position has affected operational efficiency


1. Growing agricultural activities in the developing countries
2.  Has invested a lot in Africa which might start yielding results soon


1. The top line of the company might get affected severely if the Eurozone crisis worsens
2. Stiff competition from counterparts like Mahindra in developing countries



1. Deere & Co.
2. CNH Global

The table above concludes the AGCO SWOT analysis along with its marketing and brand parameters.


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