AGCO SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of AGCO analyses the brand by its strengths, weaknesses, opportunities & threats. In AGCO SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like AGCO to benchmark its business & performance as compared to the competitors. AGCO is one of the leading brands in the heavy equipment & engineering sector.

The table below lists the AGCO SWOT (Strengths, Weaknesses, Opportunities, Threats), top AGCO competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

AGCO SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
AGCO Brand Analysis
Parent Company

Komatsu Ltd., Japan


Heavy Equipment


Heavy Equipment & Engineering

Tagline/ Slogan

We support your farm


Leading global manufacturer of agricultural equipment which adds value to any farm business


People and businesses who want full line of tractors, combines, hay tools, sprayers, forage and tillage equipment

Target Group

People or Business , industries, farming organizations


Promoting sustainability through their products’ value cycle

SWOT Analysis of AGCO
AGCO Strengths

Below are the Strengths in the SWOT Analysis of AGCO:

1. Has a wide range of products for every agricultural need
2. Has many brands which are recognized around the entire globe and have a huge brand recall value like ‘Challenger’
3. Has 2,600 independent dealers and distributors in more than 140 countries worldwide ensuring a global footprint

4. High product quality and strong product portfolio

AGCO Weaknesses

Here are the weaknesses in the AGCO SWOT Analysis:

1. Performance of some of its brands over their entire product life cycle is lesser than industry leaders
2. The current economic crisis in the U.S. weakened its financial position has affected operational efficiency

AGCO Opportunities

Following are the Opportunities in AGCO SWOT Analysis:

1. Growing agricultural activities in the developing countries
2.  Has invested a lot in Africa which might start yielding results soon

AGCO Threats

The threats in the SWOT Analysis of AGCO are as mentioned:

1. The top line of the company might get affected severely if the Eurozone crisis worsens
2. Stiff competition from counterparts like Mahindra in developing countries

AGCO Competition
AGCO Competitors

Below are the top 2 competitors of AGCO:

1. Deere & Co.
2. CNH Global

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to AGCO. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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