AGCO SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Komatsu Ltd., Japan

Heavy Equipment

Heavy Equipment & Engineering

We support your farm

Leading global manufacturer of agricultural equipment which adds value to any farm business

People and businesses who want full line of tractors, combines, hay tools, sprayers, forage and tillage equipment

People or Business , industries, farming organizations

Promoting sustainability through their products’ value cycle

Below are the Strengths in the SWOT Analysis of AGCO:

1. Has a wide range of products for every agricultural need
2. Has many brands which are recognized around the entire globe and have a huge brand recall value like ‘Challenger’
3. Has 2,600 independent dealers and distributors in more than 140 countries worldwide ensuring a global footprint

4. High product quality and strong product portfolio

Here are the weaknesses in the AGCO SWOT Analysis:

1. Performance of some of its brands over their entire product life cycle is lesser than industry leaders
2. The current economic crisis in the U.S. weakened its financial position has affected operational efficiency

Following are the Opportunities in AGCO SWOT Analysis:

1. Growing agricultural activities in the developing countries
2.  Has invested a lot in Africa which might start yielding results soon

The threats in the SWOT Analysis of AGCO are as mentioned:

1. The top line of the company might get affected severely if the Eurozone crisis worsens
2. Stiff competition from counterparts like Mahindra in developing countries

Below are the top 2 AGCO competitors:

1. Deere & Co.
2. CNH Global