BEML Bharat Earth Movers Limited SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of BEML Bharat Earth Movers Limited analyses the brand by its strengths, weaknesses, opportunities & threats. In BEML Bharat Earth Movers Limited SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like BEML Bharat Earth Movers Limited to benchmark its business & performance as compared to the competitors. BEML Bharat Earth Movers Limited is one of the leading brands in the heavy equipment & engineering sector.

The article below lists the BEML Bharat Earth Movers Limited SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the BEML Bharat Earth Movers Limited SWOT Analysis:

SWOT Analysis of BEML Bharat Earth Movers Limited

For BEML Bharat Earth Movers Limited, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

BEML Bharat Earth Movers Limited Strengths

The strengths of BEML Bharat Earth Movers Limited looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of BEML Bharat Earth Movers Limited :

1. In spite of being a PSU, has excellent manufacturing facilities
2. Has a huge nationwide sales centers’ print

3. Also diversified into vehicles, logistics and other solutions-based operations

4. BEML manufactures a wide range of products to meet the needs of Mining, Construction, Power, Irrigation, Fertiliser, Cement, Steel and Rail Sectors

BEML Bharat Earth Movers Limited Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the BEML Bharat Earth Movers Limited SWOT Analysis:

1. Being a PSU doesn’t allow room for capital expansion

2. Some of its business units aren’t performing as well as industry


BEML Bharat Earth Movers Limited Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in BEML Bharat Earth Movers Limited SWOT Analysis:

1. Growing residential sector in Asia
2. Current export policies for BEML could open up huge opportunities

3. Encouraging govt policies can boost company performance

BEML Bharat Earth Movers Limited Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of BEML Bharat Earth Movers Limited are as mentioned:

1. Competition from foreign players like Komatsu, Nissan, Cummins

2. Controversies and scams could weaken the company’s image terribly


BEML Bharat Earth Movers Limited Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of BEML Bharat Earth Movers Limited:

1. Caterpillar
2. Komatsu
3. JCB

Hence this concludes the BEML Bharat Earth Movers Limited SWOT analysis.

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About BEML Bharat Earth Movers Limited

BEML Bharat Earth Movers Limited Overview
Parent Company

BEML India (Bharat Earth Movers Limited)

Category

Heavy Equipment

Sector

Heavy Equipment & Engineering

Tagline/ Slogan

New Frontiers, New Dreams

USP

Plays a pivotal role in serving India’s core sectors like Defense, Rail, Power, Mining and Infrastructure

BEML Bharat Earth Movers Limited STP
Segmentation

BEML manufactures a wide range of products to meet the needs of Mining, Construction, Power, Irrigation, Fertilizer, Cement, Steel and Rail Sectors

Target Market

People or Business expecting ‘Total engineering solutions’ for their money

Positioning

A Diversified company supplying products and services to Mining & Construction, Railway & Metro and Defense Services


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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