BEML Bharat Earth Movers Limited SWOT Analysis
BEML Bharat Earth Movers Limited is one of the leading brands in the heavy equipment & engineering sector. BEML Bharat Earth Movers Limited SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of BEML Bharat Earth Movers Limited:
Quick Glance:
BEML Bharat Earth Movers Limited Strengths
- In spite of being a PSU, has excellent manufacturing facilities
- Has a huge nationwide sales centers’ print
- Also diversified into vehicles, logistics and other solutions-based operations
- BEML manufactures a wide range of products to meet the needs of Mining, Construction, Power, Irrigation, Fertiliser, Cement, Steel and Rail Sectors
Above are the strengths in the SWOT Analysis of BEML Bharat Earth Movers Limited. The strengths of BEML Bharat Earth Movers Limited looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
BEML Bharat Earth Movers Limited Weaknesses
- Being a PSU doesn’t allow room for capital expansion
- Some of its business units aren’t performing as well as industry
These were the weaknesses in the BEML Bharat Earth Movers Limited SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
BEML Bharat Earth Movers Limited Opportunities
- Growing residential sector in Asia
- Current export policies for BEML could open up huge opportunities
- Encouraging govt policies can boost company performance
Above we covered the opportunities in BEML Bharat Earth Movers Limited SWOT Analysis. The opportunities for any brand can include prospects of future growth.
BEML Bharat Earth Movers Limited Threats
- Competition from foreign players like Komatsu, Nissan, Cummins
- Controversies and scams could weaken the company’s image terribly
The threats in the SWOT Analysis of BEML Bharat Earth Movers Limited are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the BEML Bharat Earth Movers Limited SWOT analysis.
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About BEML Bharat Earth Movers Limited
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| BEML Bharat Earth Movers Limited Overview | |
|---|---|
| Parent Company |
BEML India (Bharat Earth Movers Limited) |
| Category |
Heavy Equipment |
| Sector | |
| Tagline/ Slogan |
New Frontiers, New Dreams |
| USP |
Plays a pivotal role in serving India’s core sectors like Defense, Rail, Power, Mining and Infrastructure |
| BEML Bharat Earth Movers Limited STP | |
| Segmentation |
BEML manufactures a wide range of products to meet the needs of Mining, Construction, Power, Irrigation, Fertilizer, Cement, Steel and Rail Sectors |
| Target Market |
People or Business expecting ‘Total engineering solutions’ for their money |
| Positioning |
A Diversified company supplying products and services to Mining & Construction, Railway & Metro and Defense Services |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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