BEML Bharat Earth Movers Limited SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of BEML Bharat Earth Movers Limited, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like BEML Bharat Earth Movers Limited to benchmark its business & performance as compared to the competitors, and make strategic improvements. BEML Bharat Earth Movers Limited is one of the leading brands in the heavy equipment & engineering sector.
The article below lists the BEML Bharat Earth Movers Limited SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the BEML Bharat Earth Movers Limited SWOT Analysis:
In this article:
For BEML Bharat Earth Movers Limited, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
The strengths of BEML Bharat Earth Movers Limited looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of BEML Bharat Earth Movers Limited :
1. In spite of being a PSU, has excellent manufacturing facilities
2. Has a huge nationwide sales centers’ print
3. Also diversified into vehicles, logistics and other solutions-based operations
4. BEML manufactures a wide range of products to meet the needs of Mining, Construction, Power, Irrigation, Fertiliser, Cement, Steel and Rail Sectors
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the BEML Bharat Earth Movers Limited SWOT Analysis:
1. Being a PSU doesn’t allow room for capital expansion
2. Some of its business units aren’t performing as well as industry
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in BEML Bharat Earth Movers Limited SWOT Analysis:
1. Growing residential sector in Asia
2. Current export policies for BEML could open up huge opportunities
3. Encouraging govt policies can boost company performance
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of BEML Bharat Earth Movers Limited are as mentioned:
1. Competition from foreign players like Komatsu, Nissan, Cummins
2. Controversies and scams could weaken the company’s image terribly
There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of BEML Bharat Earth Movers Limited:
1. Caterpillar
2. Komatsu
3. JCB
Hence this concludes the BEML Bharat Earth Movers Limited SWOT analysis.
Continue reading more about the brand/company.
BEML Bharat Earth Movers Limited Overview | |
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Parent Company |
BEML India (Bharat Earth Movers Limited) |
Category |
Heavy Equipment |
Sector | |
Tagline/ Slogan |
New Frontiers, New Dreams |
USP |
Plays a pivotal role in serving India’s core sectors like Defense, Rail, Power, Mining and Infrastructure |
BEML Bharat Earth Movers Limited STP | |
Segmentation |
BEML manufactures a wide range of products to meet the needs of Mining, Construction, Power, Irrigation, Fertilizer, Cement, Steel and Rail Sectors |
Target Market |
People or Business expecting ‘Total engineering solutions’ for their money |
Positioning |
A Diversified company supplying products and services to Mining & Construction, Railway & Metro and Defense Services |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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