BEML Bharat Earth Movers Limited SWOT Analysis

Published in Heavy Equipment & Engineering category by MBA Skool Team

Here is a detailed SWOT analysis of BEML Bharat Earth Movers Limited covering strengths, weaknesses, opportunities and threats.

BEML Bharat Earth Movers Limited Strengths

  1. In spite of being a PSU, has excellent manufacturing facilities
  2. Has a huge nationwide sales centers’ print
  3. Also diversified into vehicles, logistics and other solutions-based operations
  4. BEML manufactures a wide range of products to meet the needs of Mining, Construction, Power, Irrigation, Fertiliser, Cement, Steel and Rail Sectors

Above are the strengths in the SWOT Analysis of BEML Bharat Earth Movers Limited. The strengths of BEML Bharat Earth Movers Limited looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

BEML Bharat Earth Movers Limited Weaknesses

  1. Being a PSU doesn’t allow room for capital expansion
  2. Some of its business units aren’t performing as well as industry

These were the weaknesses in the BEML Bharat Earth Movers Limited SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

BEML Bharat Earth Movers Limited Opportunities

  1. Growing residential sector in Asia
  2. Current export policies for BEML could open up huge opportunities
  3. Encouraging govt policies can boost company performance

Above we covered the opportunities in BEML Bharat Earth Movers Limited SWOT Analysis. The opportunities for any brand can include prospects of future growth.

BEML Bharat Earth Movers Limited Threats

  1. Competition from foreign players like Komatsu, Nissan, Cummins
  2. Controversies and scams could weaken the company’s image terribly

The threats in the SWOT Analysis of BEML Bharat Earth Movers Limited are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the BEML Bharat Earth Movers Limited SWOT analysis.

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About BEML Bharat Earth Movers Limited

The table below gives the brand overview along with its target market, segmentation, positioning & USP

BEML Bharat Earth Movers Limited Overview
Parent Company

BEML India (Bharat Earth Movers Limited)

Category

Heavy Equipment

Sector

Heavy Equipment & Engineering

Tagline/ Slogan

New Frontiers, New Dreams

USP

Plays a pivotal role in serving India’s core sectors like Defense, Rail, Power, Mining and Infrastructure

BEML Bharat Earth Movers Limited STP
Segmentation

BEML manufactures a wide range of products to meet the needs of Mining, Construction, Power, Irrigation, Fertilizer, Cement, Steel and Rail Sectors

Target Market

People or Business expecting ‘Total engineering solutions’ for their money

Positioning

A Diversified company supplying products and services to Mining & Construction, Railway & Metro and Defense Services


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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