BEML Bharat Earth Movers Limited SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of BEML Bharat Earth Movers Limited analyses the brand/company with its strengths, weaknesses, opportunities & threats. In BEML Bharat Earth Movers Limited SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like BEML Bharat Earth Movers Limited to benchmark its business & performance as compared to the competitors and industry. As of 2020, BEML Bharat Earth Movers Limited is one of the leading brands in the heavy equipment & engineering sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top BEML Bharat Earth Movers Limited competitors and includes BEML Bharat Earth Movers Limited target market, segmentation, positioning & Unique Selling Proposition (USP).

BEML Bharat Earth Movers Limited SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
BEML Bharat Earth Movers Limited Brand Analysis
Parent Company

BEML India (Bharat Earth Movers Limited)

Category

Heavy Equipment

Sector

Heavy Equipment & Engineering

Tagline/ Slogan

New Frontiers, New Dreams

USP

Plays a pivotal role in serving India’s core sectors like Defense, Rail, Power, Mining and Infrastructure

BEML Bharat Earth Movers Limited STP
BEML Bharat Earth Movers Limited Segmentation

BEML manufactures a wide range of products to meet the needs of Mining, Construction, Power, Irrigation, Fertilizer, Cement, Steel and Rail Sectors

BEML Bharat Earth Movers Limited Target Market

People or Business expecting ‘Total engineering solutions’ for their money

BEML Bharat Earth Movers Limited Positioning

A Diversified company supplying products and services to Mining & Construction, Railway & Metro and Defense Services

BEML Bharat Earth Movers Limited SWOT Analysis
BEML Bharat Earth Movers Limited Strengths

Below are the Strengths in the SWOT Analysis of BEML Bharat Earth Movers Limited:

1. In spite of being a PSU, has excellent manufacturing facilities
2. Has a huge nationwide sales centers’ print

3. Also diversified into vehicles, logistics and other solutions-based operations

4. BEML manufactures a wide range of products to meet the needs of Mining, Construction, Power, Irrigation, Fertiliser, Cement, Steel and Rail Sectors

BEML Bharat Earth Movers Limited Weaknesses

Here are the weaknesses in the BEML Bharat Earth Movers Limited SWOT Analysis:

1. Being a PSU doesn’t allow room for capital expansion

2. Some of its business units aren’t performing as well as industry

BEML Bharat Earth Movers Limited Opportunities

Following are the Opportunities in BEML Bharat Earth Movers Limited SWOT Analysis:

1. Growing residential sector in Asia
2. Current export policies for BEML could open up huge opportunities

3. Encouraging govt policies can boost company performance

BEML Bharat Earth Movers Limited Threats

The threats in the SWOT Analysis of BEML Bharat Earth Movers Limited are as mentioned:

1. Competition from foreign players like Komatsu, Nissan, Cummins

2. Controversies and scams could weaken the company’s image terribly

BEML Bharat Earth Movers Limited Competition
Competitors

Below are the top 3 BEML Bharat Earth Movers Limited competitors:

1. Caterpillar
2. Komatsu
3. JCB


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to BEML Bharat Earth Movers Limited. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin