Ingersoll-Rand SWOT Analysis
Ingersoll-Rand is one of the leading brands in the heavy equipment & engineering sector. Ingersoll-Rand SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Ingersoll-Rand:
Quick Glance:
Ingersoll-Rand Strengths
- Highly diversified company with products for every production need
- Geographic diversification, Presence in many developing countries
- Also diversified into industrial machinery and vehicles, logistics, electronics and other solutions-based operations
- Wide product portfolio and good presence in major European countries
Above are the strengths in the SWOT Analysis of Ingersoll-Rand. The strengths of Ingersoll-Rand looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Ingersoll-Rand Weaknesses
- The brand has limited penetration globally and limited recall
- Performance of some of its subsidiaries has led to weakening cash flows which is a concern
These were the weaknesses in the Ingersoll-Rand SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Ingersoll-Rand Opportunities
- Entering to club car and utility vehicle business could boost its sales
- Growing residential sector in Asia
Above we covered the opportunities in Ingersoll-Rand SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Ingersoll-Rand Threats
- Huge investments with higher payback periods made currently which could weaken its financial structure
- Huge competition from other western firms like Caterpillar, JCB etc
The threats in the SWOT Analysis of Ingersoll-Rand are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Ingersoll-Rand SWOT analysis.
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About Ingersoll-Rand
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Ingersoll-Rand Overview | |
|---|---|
| Parent Company |
Ingersoll-Rand |
| Category |
Heavy Equipment |
| Sector | |
| Tagline/ Slogan |
Inspiring progress |
| USP |
With the help of a 100-year-old tradition of technological innovation, to enable companies and their customers to create progress |
| Ingersoll-Rand STP | |
| Segmentation |
People and businesses who want products and services in Air Solutions Tools, Material Handling, Golf Car, Utility Vehicles etc |
| Target Market |
People or Business expecting products and solutions to create a positive impact in their world |
| Positioning |
To provide products, services and solutions that enhance customers' energy efficiency, productivity and operations |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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