Ingersoll-Rand SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 3651

SWOT Analysis of Ingersoll-Rand with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Heavy Equipment


Heavy equipment and engineering

Tagline/ Slogan

Inspiring progress


With the help of a 100-year-old tradition of technological innovation, to enable companies and their customers to create progress



People and businesses who want products and services in Air Solutions

Tools, Material Handling, Golf Car, Utility Vehicles etc

Target Group

People or Business expecting products and solutions to create a positive impact in their world


To provide products, services and solutions that enhance customers' energy efficiency, productivity and operations

SWOT Analysis


1. Highly diversified company with products for every production need
2. Geographic diversification, Presence in many developing countries
3. Also diversified into industrial machinery and vehicles, logistics, electronics and other solutions-based operations

4. Wide product portfolio and good presence in major European countries


1. The brand has limited penetration globally and limited recall
2. Performance of some of its subsidiaries has led to weakening cash flows which is a concern


1. Entering to club car and utility vehicle business could boost its sales
2. Growing residential sector in Asia


1. Huge investments with higher payback periods made currently which could weaken its financial structure
2. Huge competition from other western firms like Caterpillar, JCB etc



1. Caterpillar Inc.

2. JCB
3. Komastsu

The table above concludes the Ingersoll-Rand SWOT analysis along with its marketing and brand parameters.


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