Ingersoll-Rand SWOT Analysis, Competitors & USP

Ingersoll-Rand SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Ingersoll-Rand, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Ingersoll-Rand to benchmark its business & performance as compared to the competitors, and make strategic improvements. Ingersoll-Rand is one of the leading brands in the heavy equipment & engineering sector.

The article below lists the Ingersoll-Rand SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Ingersoll-Rand SWOT Analysis:

SWOT Analysis of Ingersoll-Rand

For Ingersoll-Rand, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Ingersoll-Rand Strengths

The strengths of Ingersoll-Rand looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Ingersoll-Rand :

1. Highly diversified company with products for every production need
2. Geographic diversification, Presence in many developing countries
3. Also diversified into industrial machinery and vehicles, logistics, electronics and other solutions-based operations

4. Wide product portfolio and good presence in major European countries

Ingersoll-Rand Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Ingersoll-Rand SWOT Analysis:

1. The brand has limited penetration globally and limited recall
2. Performance of some of its subsidiaries has led to weakening cash flows which is a concern

Ingersoll-Rand Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Ingersoll-Rand SWOT Analysis:

1. Entering to club car and utility vehicle business could boost its sales
2. Growing residential sector in Asia

Ingersoll-Rand Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Ingersoll-Rand are as mentioned:

1. Huge investments with higher payback periods made currently which could weaken its financial structure
2. Huge competition from other western firms like Caterpillar, JCB etc

Ingersoll-Rand Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Ingersoll-Rand:

1. Caterpillar Inc.

2. JCB
3. Komastsu

Hence this concludes the Ingersoll-Rand SWOT analysis.

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About Ingersoll-Rand

Ingersoll-Rand Overview
Parent Company	Ingersoll-Rand
Category	Heavy Equipment
Sector	Heavy Equipment & Engineering
Tagline/ Slogan	Inspiring progress
USP	With the help of a 100-year-old tradition of technological innovation, to enable companies and their customers to create progress
Ingersoll-Rand STP
Segmentation	People and businesses who want products and services in Air Solutions Tools, Material Handling, Golf Car, Utility Vehicles etc
Target Market	People or Business expecting products and solutions to create a positive impact in their world
Positioning	To provide products, services and solutions that enhance customers' energy efficiency, productivity and operations

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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