Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of Ingersoll-Rand analyses the brand by its strengths, weaknesses, opportunities & threats. In Ingersoll-Rand SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Ingersoll-Rand to benchmark its business & performance as compared to the competitors. Ingersoll-Rand is one of the leading brands in the heavy equipment & engineering sector.
The article below lists the Ingersoll-Rand SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Ingersoll-Rand SWOT Analysis:
For Ingersoll-Rand, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
The strengths of Ingersoll-Rand looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Ingersoll-Rand :
1. Highly diversified company with products for every production need 2. Geographic diversification, Presence in many developing countries 3. Also diversified into industrial machinery and vehicles, logistics, electronics and other solutions-based operations
4. Wide product portfolio and good presence in major European countries
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Ingersoll-Rand SWOT Analysis:
1. The brand has limited penetration globally and limited recall 2. Performance of some of its subsidiaries has led to weakening cash flows which is a concern
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Ingersoll-Rand SWOT Analysis:
1. Entering to club car and utility vehicle business could boost its sales 2. Growing residential sector in Asia
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Ingersoll-Rand are as mentioned:
1. Huge investments with higher payback periods made currently which could weaken its financial structure 2. Huge competition from other western firms like Caterpillar, JCB etc
There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Ingersoll-Rand:
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