Ingersoll-Rand SWOT Analysis

Published in Heavy Equipment & Engineering category by MBA Skool Team

Here is a detailed SWOT analysis of Ingersoll-Rand covering strengths, weaknesses, opportunities and threats.

Ingersoll-Rand Strengths

  1. Highly diversified company with products for every production need
  2. Geographic diversification, Presence in many developing countries
  3. Also diversified into industrial machinery and vehicles, logistics, electronics and other solutions-based operations
  4. Wide product portfolio and good presence in major European countries

Above are the strengths in the SWOT Analysis of Ingersoll-Rand. The strengths of Ingersoll-Rand looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Ingersoll-Rand Weaknesses

  1. The brand has limited penetration globally and limited recall
  2. Performance of some of its subsidiaries has led to weakening cash flows which is a concern

These were the weaknesses in the Ingersoll-Rand SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Ingersoll-Rand Opportunities

  1. Entering to club car and utility vehicle business could boost its sales
  2. Growing residential sector in Asia

Above we covered the opportunities in Ingersoll-Rand SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Ingersoll-Rand Threats

  1. Huge investments with higher payback periods made currently which could weaken its financial structure
  2. Huge competition from other western firms like Caterpillar, JCB etc

The threats in the SWOT Analysis of Ingersoll-Rand are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

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Hence this concludes the Ingersoll-Rand SWOT analysis.

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About Ingersoll-Rand

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Ingersoll-Rand Overview
Parent Company

Ingersoll-Rand

Category

Heavy Equipment

Sector

Heavy Equipment & Engineering

Tagline/ Slogan

Inspiring progress

USP

With the help of a 100-year-old tradition of technological innovation, to enable companies and their customers to create progress

Ingersoll-Rand STP
Segmentation

People and businesses who want products and services in Air Solutions

Tools, Material Handling, Golf Car, Utility Vehicles etc

Target Market

People or Business expecting products and solutions to create a positive impact in their world

Positioning

To provide products, services and solutions that enhance customers' energy efficiency, productivity and operations


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Ingersoll-Rand. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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