Ingersoll-Rand SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Ingersoll-Rand analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Ingersoll-Rand SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Ingersoll-Rand to benchmark its business & performance as compared to the competitors and industry. As of 2020, Ingersoll-Rand is one of the leading brands in the heavy equipment & engineering sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Ingersoll-Rand competitors and includes Ingersoll-Rand target market, segmentation, positioning & Unique Selling Proposition (USP).

Ingersoll-Rand SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Ingersoll-Rand Brand Analysis
Parent Company

Ingersoll-Rand

Category

Heavy Equipment

Sector

Heavy Equipment & Engineering

Tagline/ Slogan

Inspiring progress

USP

With the help of a 100-year-old tradition of technological innovation, to enable companies and their customers to create progress

Ingersoll-Rand STP
Ingersoll-Rand Segmentation

People and businesses who want products and services in Air Solutions

Tools, Material Handling, Golf Car, Utility Vehicles etc

Ingersoll-Rand Target Market

People or Business expecting products and solutions to create a positive impact in their world

Ingersoll-Rand Positioning

To provide products, services and solutions that enhance customers' energy efficiency, productivity and operations

Ingersoll-Rand SWOT Analysis
Ingersoll-Rand Strengths

Below are the Strengths in the SWOT Analysis of Ingersoll-Rand:

1. Highly diversified company with products for every production need
2. Geographic diversification, Presence in many developing countries
3. Also diversified into industrial machinery and vehicles, logistics, electronics and other solutions-based operations

4. Wide product portfolio and good presence in major European countries

Ingersoll-Rand Weaknesses

Here are the weaknesses in the Ingersoll-Rand SWOT Analysis:

1. The brand has limited penetration globally and limited recall
2. Performance of some of its subsidiaries has led to weakening cash flows which is a concern

Ingersoll-Rand Opportunities

Following are the Opportunities in Ingersoll-Rand SWOT Analysis:

1. Entering to club car and utility vehicle business could boost its sales
2. Growing residential sector in Asia

Ingersoll-Rand Threats

The threats in the SWOT Analysis of Ingersoll-Rand are as mentioned:

1. Huge investments with higher payback periods made currently which could weaken its financial structure
2. Huge competition from other western firms like Caterpillar, JCB etc

Ingersoll-Rand Competition
Competitors

Below are the top 3 Ingersoll-Rand competitors:

1. Caterpillar Inc.

2. JCB
3. Komastsu


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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