Associated Stone Industries SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Associated Stone Industries analyses the brand by its strengths, weaknesses, opportunities & threats. In Associated Stone Industries SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Associated Stone Industries to benchmark its business & performance as compared to the competitors. Associated Stone Industries is one of the leading brands in the heavy equipment & engineering sector.

The table below lists the Associated Stone Industries SWOT (Strengths, Weaknesses, Opportunities, Threats), top Associated Stone Industries competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Associated Stone Industries SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Associated Stone Industries Brand Analysis
Parent Company

Associated Stone Industries


Diversified Metals & Mining


Heavy Equipment & Engineering

Tagline/ Slogan

A vision to lead through serving society (Vision Statement)


Stone Mining

Associated Stone Industries STP

Consumers targeted by customers

Target Group

Customers targeting consumers valuing beautiful products


Provide high quality, exotic, sophisticated products for years

SWOT Analysis of Associated Stone Industries
Associated Stone Industries Strengths

Below are the Strengths in the SWOT Analysis of Associated Stone Industries:

1. Ownership of raw materials – holds the largest quarries
2. Superior Technology for stone cutting and shaping
3. Diversification into related industries – construction, cement, etc.
4. Focus on products which attract the end consumer

Associated Stone Industries Weaknesses

Here are the weaknesses in the Associated Stone Industries SWOT Analysis:

1. Overdependence on one type of raw material
2.Competition and Stagnant growth rate is a concern

Associated Stone Industries Opportunities

Following are the Opportunities in Associated Stone Industries SWOT Analysis:

1.Opportunity to diversify into other related industries
2. Rising standards of living in Tier 2 and 3 cities – increasing demand
3. Infrastructure boom across the nation – increasing demand

Associated Stone Industries Threats

The threats in the SWOT Analysis of Associated Stone Industries are as mentioned:

1. Very high threat of substitutes – Low cost of switching
2. Seasonal consumption patterns
3.Limited Access to infrastructureand growing competition

Associated Stone Industries Competition
Associated Stone Industries Competitors

Below are the top 3 competitors of Associated Stone Industries:

1.Aro Granite Industries Ltd

2. Elegant Marbles & Granite Industries Ltd.

3. Pokarna Limited

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Associated Stone Industries. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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