Associated Stone Industries SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Associated Stone Industries SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Associated Stone Industries, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Associated Stone Industries to benchmark its business & performance as compared to the competitors, and make strategic improvements. Associated Stone Industries is one of the leading brands in the heavy equipment & engineering sector.

The article below lists the Associated Stone Industries SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Associated Stone Industries SWOT Analysis:

SWOT Analysis of Associated Stone Industries

For Associated Stone Industries, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Associated Stone Industries Strengths

The strengths of Associated Stone Industries looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Associated Stone Industries :

1. Ownership of raw materials – holds the largest quarries
2. Superior Technology for stone cutting and shaping
3. Diversification into related industries – construction, cement, etc.
4. Focus on products which attract the end consumer

Associated Stone Industries Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Associated Stone Industries SWOT Analysis:

1. Overdependence on one type of raw material
2.Competition and Stagnant growth rate is a concern

Associated Stone Industries Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Associated Stone Industries SWOT Analysis:

1.Opportunity to diversify into other related industries
2. Rising standards of living in Tier 2 and 3 cities – increasing demand
3. Infrastructure boom across the nation – increasing demand

Associated Stone Industries Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Associated Stone Industries are as mentioned:

1. Very high threat of substitutes – Low cost of switching
2. Seasonal consumption patterns
3.Limited Access to infrastructureand growing competition

Associated Stone Industries Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Associated Stone Industries:

1.Aro Granite Industries Ltd

2. Elegant Marbles & Granite Industries Ltd.

3. Pokarna Limited

Hence this concludes the Associated Stone Industries SWOT analysis.

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About Associated Stone Industries

Associated Stone Industries Overview
Parent Company

Associated Stone Industries


Diversified Metals & Mining


Heavy Equipment & Engineering

Tagline/ Slogan

A vision to lead through serving society (Vision Statement)


Stone Mining

Associated Stone Industries STP

Consumers targeted by customers

Target Market

Customers targeting consumers valuing beautiful products


Provide high quality, exotic, sophisticated products for years

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Associated Stone Industries. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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