Associated Stone Industries SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 4798

SWOT Analysis of Associated Stone Industries with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Associated Stone Industries (Kotah) Ltd.

Parent Company

Associated Stone Industries


Diversified Metals & Mining


Construction Materials

Tagline/ Slogan

A vision to lead through serving society (Vision Statement)


Stone Mining



Consumers targeted by customers

Target Group

Customers targeting consumers valuing beautiful products


Provide high quality, exotic, sophisticated products for years

SWOT Analysis


1. Ownership of raw materials – holds the largest quarries
2. Superior Technology for stone cutting and shaping
3. Diversification into related industries – construction, cement, etc.
4. Focus on products which attract the end consumer


1. Overdependence on one type of raw material
2.Competition and Stagnant growth rate is a concern


1.Opportunity to diversify into other related industries
2. Rising standards of living in Tier 2 and 3 cities – increasing demand
3. Infrastructure boom across the nation – increasing demand


1. Very high threat of substitutes – Low cost of switching
2. Seasonal consumption patterns
3.Limited Access to infrastructureand growing competition



1.Aro Granite Industries Ltd

2. Elegant Marbles & Granite Industries Ltd.

3. Pokarna Limited

The table above concludes the Associated Stone Industries SWOT analysis along with its marketing and brand parameters.


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