Associated Stone Industries SWOT Analysis

Published in Heavy Equipment & Engineering category by MBA Skool Team

Associated Stone Industries is one of the leading brands in the heavy equipment & engineering sector. Associated Stone Industries SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Associated Stone Industries:

Associated Stone Industries Strengths

  1. Ownership of raw materials – holds the largest quarries
  2. Superior Technology for stone cutting and shaping
  3. Diversification into related industries – construction, cement, etc.
  4. Focus on products which attract the end consumer

Above are the strengths in the SWOT Analysis of Associated Stone Industries. The strengths of Associated Stone Industries looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Associated Stone Industries Weaknesses

  1. Overdependence on one type of raw material
  2. Competition and Stagnant growth rate is a concern

These were the weaknesses in the Associated Stone Industries SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Associated Stone Industries Opportunities

  1. Opportunity to diversify into other related industries
  2. Rising standards of living in Tier 2 and 3 cities – increasing demand
  3. Infrastructure boom across the nation – increasing demand

Above we covered the opportunities in Associated Stone Industries SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Associated Stone Industries Threats

  1. Very high threat of substitutes – Low cost of switching
  2. Seasonal consumption patterns
  3. Limited Access to infrastructureand growing competition

The threats in the SWOT Analysis of Associated Stone Industries are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Associated Stone Industries SWOT analysis.

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About Associated Stone Industries

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Associated Stone Industries Overview
Parent Company

Associated Stone Industries


Diversified Metals & Mining


Heavy Equipment & Engineering

Tagline/ Slogan

A vision to lead through serving society (Vision Statement)


Stone Mining

Associated Stone Industries STP

Consumers targeted by customers

Target Market

Customers targeting consumers valuing beautiful products


Provide high quality, exotic, sophisticated products for years

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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