Associated Stone Industries SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Associated Stone Industries analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Associated Stone Industries SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Associated Stone Industries to benchmark its business & performance as compared to the competitors and industry. As of 2020, Associated Stone Industries is one of the leading brands in the heavy equipment & engineering sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Associated Stone Industries competitors and includes Associated Stone Industries target market, segmentation, positioning & Unique Selling Proposition (USP).

Associated Stone Industries SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Associated Stone Industries Brand Analysis
Parent Company

Associated Stone Industries


Diversified Metals & Mining


Heavy Equipment & Engineering

Tagline/ Slogan

A vision to lead through serving society (Vision Statement)


Stone Mining

Associated Stone Industries STP
Associated Stone Industries Segmentation

Consumers targeted by customers

Associated Stone Industries Target Market

Customers targeting consumers valuing beautiful products

Associated Stone Industries Positioning

Provide high quality, exotic, sophisticated products for years

Associated Stone Industries SWOT Analysis
Associated Stone Industries Strengths

Below are the Strengths in the SWOT Analysis of Associated Stone Industries:

1. Ownership of raw materials – holds the largest quarries
2. Superior Technology for stone cutting and shaping
3. Diversification into related industries – construction, cement, etc.
4. Focus on products which attract the end consumer

Associated Stone Industries Weaknesses

Here are the weaknesses in the Associated Stone Industries SWOT Analysis:

1. Overdependence on one type of raw material
2.Competition and Stagnant growth rate is a concern

Associated Stone Industries Opportunities

Following are the Opportunities in Associated Stone Industries SWOT Analysis:

1.Opportunity to diversify into other related industries
2. Rising standards of living in Tier 2 and 3 cities – increasing demand
3. Infrastructure boom across the nation – increasing demand

Associated Stone Industries Threats

The threats in the SWOT Analysis of Associated Stone Industries are as mentioned:

1. Very high threat of substitutes – Low cost of switching
2. Seasonal consumption patterns
3.Limited Access to infrastructureand growing competition

Associated Stone Industries Competition

Below are the top 3 Associated Stone Industries competitors:

1.Aro Granite Industries Ltd

2. Elegant Marbles & Granite Industries Ltd.

3. Pokarna Limited

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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