NMDC National Mineral Development Corporation SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of NMDC National Mineral Development Corporation analyses the brand/company with its strengths, weaknesses, opportunities & threats. In NMDC National Mineral Development Corporation SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like NMDC National Mineral Development Corporation to benchmark its business & performance as compared to the competitors and industry. NMDC National Mineral Development Corporation is one of the leading brands in the heavy equipment & engineering sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top NMDC National Mineral Development Corporation competitors and includes NMDC National Mineral Development Corporation target market, segmentation, positioning & Unique Selling Proposition (USP).

NMDC National Mineral Development Corporation SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
NMDC National Mineral Development Corporation Brand Analysis
Parent Company

NMDC National Mineral Development Corporation

Category

Diversified Metals & Mining

Sector

Heavy Equipment & Engineering

Tagline/ Slogan

Eco-friendly Miners

USP

India's largest iron ore producer and exporter producing about 30 million tons of iron ore from 3 fully mechanized mines

NMDC National Mineral Development Corporation STP
NMDC National Mineral Development Corporation Segmentation

Industrial Segmentation

NMDC National Mineral Development Corporation Target Market

Integrated Iron and Steel Plants in India

NMDC National Mineral Development Corporation Positioning

Provides iron ore at low price which helps Iron and steel plants minimize their costs

NMDC National Mineral Development Corporation SWOT Analysis
NMDC National Mineral Development Corporation Strengths

Below are the Strengths in the SWOT Analysis of NMDC National Mineral Development Corporation:

1. Strong assets – owns four operating mines in the country

2. State Controlled – Buyer confidence is very high because of association with the state

3. Highly mechanized production – helps achieve its positioning

4. Strong financial position

NMDC National Mineral Development Corporation Weaknesses

Here are the weaknesses in the NMDC National Mineral Development Corporation SWOT Analysis:

1. Security issues at Chhatisgarh mines

2. Limited operations within the country only

3. Brand associated with alleged illegal dealings because of current happenings

NMDC National Mineral Development Corporation Opportunities

Following are the Opportunities in NMDC National Mineral Development Corporation SWOT Analysis:

1. Diversification – into other steel manufacture raw materials

2. Expansion outside India

3. Joint venture with related companies to grow the business

NMDC National Mineral Development Corporation Threats

The threats in the SWOT Analysis of NMDC National Mineral Development Corporation are as mentioned:

1. Increasing competition by private players

2. Regulatory and safety concerns

NMDC National Mineral Development Corporation Competition
Competitors

Below are the top 5 NMDC National Mineral Development Corporation competitors:

1.Jindal Iron and Steel Company Limited

2.Kudremukh Iron Ore Company Limited

3.Sesa Goa Limited

4.Resurgere Mines & Minerals India Limited

5.Essel Mining & Industries Ltd.


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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