NMDC National Mineral Development Corporation SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

NMDC National Mineral Development Corporation

Diversified Metals & Mining

Heavy Equipment & Engineering

Eco-friendly Miners

India's largest iron ore producer and exporter producing about 30 million tons of iron ore from 3 fully mechanized mines

Industrial Segmentation

Integrated Iron and Steel Plants in India

Provides iron ore at low price which helps Iron and steel plants minimize their costs

Below are the Strengths in the SWOT Analysis of NMDC National Mineral Development Corporation:

1. Strong assets – owns four operating mines in the country

2. State Controlled – Buyer confidence is very high because of association with the state

3. Highly mechanized production – helps achieve its positioning

4. Strong financial position

Here are the weaknesses in the NMDC National Mineral Development Corporation SWOT Analysis:

1. Security issues at Chhatisgarh mines

2. Limited operations within the country only

3. Brand associated with alleged illegal dealings because of current happenings

Following are the Opportunities in NMDC National Mineral Development Corporation SWOT Analysis:

1. Diversification – into other steel manufacture raw materials

2. Expansion outside India

3. Joint venture with related companies to grow the business

The threats in the SWOT Analysis of NMDC National Mineral Development Corporation are as mentioned:

1. Increasing competition by private players

2. Regulatory and safety concerns

Below are the top 5 NMDC National Mineral Development Corporation competitors:

1.Jindal Iron and Steel Company Limited

2.Kudremukh Iron Ore Company Limited

3.Sesa Goa Limited

4.Resurgere Mines & Minerals India Limited

5.Essel Mining & Industries Ltd.