NMDC National Mineral Development Corporation SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of NMDC National Mineral Development Corporation analyses the brand by its strengths, weaknesses, opportunities & threats. In NMDC National Mineral Development Corporation SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like NMDC National Mineral Development Corporation to benchmark its business & performance as compared to the competitors. NMDC National Mineral Development Corporation is one of the leading brands in the heavy equipment & engineering sector.

The article below lists the NMDC National Mineral Development Corporation SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the NMDC National Mineral Development Corporation SWOT Analysis:

SWOT Analysis of NMDC National Mineral Development Corporation

For NMDC National Mineral Development Corporation, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

NMDC National Mineral Development Corporation Strengths

The strengths of NMDC National Mineral Development Corporation looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of NMDC National Mineral Development Corporation :

1. Strong assets – owns four operating mines in the country

2. State Controlled – Buyer confidence is very high because of association with the state

3. Highly mechanized production – helps achieve its positioning

4. Strong financial position

NMDC National Mineral Development Corporation Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the NMDC National Mineral Development Corporation SWOT Analysis:

1. Security issues at Chhatisgarh mines

2. Limited operations within the country only

3. Brand associated with alleged illegal dealings because of current happenings


NMDC National Mineral Development Corporation Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in NMDC National Mineral Development Corporation SWOT Analysis:

1. Diversification – into other steel manufacture raw materials

2. Expansion outside India

3. Joint venture with related companies to grow the business

NMDC National Mineral Development Corporation Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of NMDC National Mineral Development Corporation are as mentioned:

1. Increasing competition by private players

2. Regulatory and safety concerns


NMDC National Mineral Development Corporation Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 5 competitors of NMDC National Mineral Development Corporation:

1.Jindal Iron and Steel Company Limited

2.Kudremukh Iron Ore Company Limited

3.Sesa Goa Limited

4.Resurgere Mines & Minerals India Limited

5.Essel Mining & Industries Ltd.

Hence this concludes the NMDC National Mineral Development Corporation SWOT analysis.

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About NMDC National Mineral Development Corporation

NMDC National Mineral Development Corporation Overview
Parent Company

NMDC National Mineral Development Corporation

Category

Diversified Metals & Mining

Sector

Heavy Equipment & Engineering

Tagline/ Slogan

Eco-friendly Miners

USP

India's largest iron ore producer and exporter producing about 30 million tons of iron ore from 3 fully mechanized mines

NMDC National Mineral Development Corporation STP
Segmentation

Industrial Segmentation

Target Market

Integrated Iron and Steel Plants in India

Positioning

Provides iron ore at low price which helps Iron and steel plants minimize their costs


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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